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Leaders

British Vogue hires first male editor, Edward Enninful

Iconic fashion brand Vogue announced this week that Edward Enninful would serve as the editor of their British magazine. This is notable not only because Enninful will become the magazine's first male editor, but also the first black editor of a...

Posted by: Benjamin Hiorns
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Leaders

Ex-Fallon editor Vanessa McKeown creates still life from everyday objects

Any professional chef worth their muster will argue that good food can be art, in that it can elicit a variety of strong emotions. Indeed, one could argue that chefs have more to work with, as they are not only working with the aesthetics of a meal,...

Posted by: Creativepool Editorial
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Job Description: Copy Editor

A copy editor makes sure that a text is readable, accurate and ready for publication. View People View Companies View Jobs Job Description, Salaries and Benefits A copy editor makes sure that a text is readable, accurate and ready for...

Posted by: Creativepool
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Job Description: Web Editor

A web author/editor is responsible for the content and images used on a website. They plan, research, write copy and edit the content of a website. They may be involved in providing copy for the internet or for an organisation's internal intranet...

Posted by: Creativepool
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Inspiration

The Colonie Editor Bob Ackerman Cuts Pytka’s New McDonald’s Spot

The Colonie editor, Bob Ackerman, and renowned director, Joe Pytka, recently paired up to create a dramatic spot for McDonald’s, out of Burrell Communications. Driven by realistic, gritty, cinematic style footage, the :60 commercial, entitled,...

Posted by: The Colonie
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Industry

Hard Calls Save Lives - #BehindTheIdea

How would you live knowing that one phone call from you could have saved someone else's life? Doing phone calls to report a knife crime can be hard, but as AMV BBDO's latest campaign for Crimestoppers recites, Hard Calls Save Lives. Following a...

Posted by: Creativepool Editorial
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Industry

A quirky TV spot for Toolstation - #BehindTheIdea

When Toolstation approached krow to review its brand positioning, they certainly weren't expecting to see the unexpected turned into a TV spot. According to research and insight from krow, nine times out of 10 something unexpected will happen when...

Posted by: Creativepool Editorial
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Job Description: Retoucher

The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...

Posted by: Creativepool
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Industry

The Best Unbox Ever - #BehindTheIdea

Ready for the Best Unbox Ever with little Cayden? Then you should sit tight, for the video campaign from Chelsea Pictures for States United to Prevent Gun Violence is unlike anything you've seen before. Using the trend of online unboxings as...

Posted by: Creativepool Editorial
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Industry

Don't worry grown-ups, the KiwiCo Kids have got this - #BehindTheIdea

Sometimes kids are just wiser than us adults. They see things we don't see. They learn things we'll never learn. They grow up in ways we could never imagine. Because "when you're small, it's easier to think big." KiwiCo empowers children to think...

Posted by: Creativepool Editorial
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Inspiration

How his love for editorial design saved an art director - #MemberSpotlight

When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...

Posted by: Creativepool Editorial
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Inspiration

The adaptability and reinvention of a talented retoucher - #MemberSpotlight

Determination or not, sometimes it takes just sheer luck to find your path in life. That's pretty much the story of Sasa Mihajlovic, an expert Serbian-born retoucher also working as Artem Retouching. Sasa is a master of setting the mood and tone for...

Posted by: Creativepool Editorial
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Industry

Discovering natural softness with Lambi and Great Guns - #BehindTheIdea

Emotions are the key of compelling stories and powerful storytelling. When Hasan & Partners approached director Guy Aslan from Great Guns for a new Lambi spot, they knew the director loves to work with emotions - and it paid off with a fantastical...

Posted by: Creativepool Editorial
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Industry

Empowering electric dreams with Hyundai and IONIQ - #BehindTheIdea

After the release of Hyundai's electric vehicle, IONIQ, the brand wished to make a bold statement to show the power of electric and how it can empower people to become the change they want to see in the world. The result of their partnership with...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: That time Kylie Minogue starred in a ROXi ad

As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...

Posted by: Creativepool Editorial
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Inspiration

Forging ahead as a director in the freelance industry - #MemberSpotlight

How do you make the jump from a car manufacturer to freelance filmmaking? Will Riddell, freelance director and producer, might know a thing or two about that. Having worked for some years in APA production, Will set up his own company in 2017 to...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: nailing natural and clever humour with Zulu Alpha Kilo

You can tell at first glance why Zulu Alpha Kilo was an Annual 2020 Gold Winner. Their hilarious campaign for Bell, the largest telecommunications provider in Canada, is a testimony to the team's mastery and it's just so incredibly hilarious to...

Posted by: Creativepool Editorial
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Inspiration

Behind the life of a video editing contractor - #MemberSpotlight

If you thought getting into the film industry was a bit challenging, wait until you hear the story of Joshua Teicher. In the mid-'90s, before the era of the Internet took place and at the dawn of the information age, Joshua fell in love with cinema...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Saving Bros with Movember & Sky Media

It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: how AMV BBDO celebrates 'Xmess'

We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Christmas is this "Very" Moment

We've seen so many Christmas ads that by now we are used to all the unboxing, red-dressed gift-bearers and poignant moments that we so deeply link to Christmas. That's why Very and Grey London wanted to do something different. Something focused on...

Posted by: Creativepool Editorial
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Inspiration

Freelancing to avoid burnout

The dream of working at a big corporation or agency may soon fade out as you realise that burnout is always around the corner. It's scary. It's frightening. It makes you feel lost. But freelancing is here to make up for that - at least for freelance...

Posted by: Creativepool Editorial
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Inspiration

The Best 30 Websites for Creative Inspiration

Of course we are in the list. Any creative professional will need some daily inspiration to overcome the occasional roadblock at work. It’s just the way things are - we need to look at art to remain inspired. Whether you are a designer, an...

Posted by: Antonino Lupo

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