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Industry

Fixing the Foodchain with Farmdrop and Hell Yeah! | #BehindTheIdea

Albeit a relatively small and young brand (it was founded in 2012, just 9 years ago), Farmdrop has a big pulsing heart that is driven by a desire for change and positive impact in the food industry. Committed to "fixing the foodchain", Farmdrop...

Posted by: Creativepool Editorial
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Inspiration

Stealing The Mona Lisa

Every year the Mona Lisa is visited by around 10 million people. All clambering to get a look at that famous smile, walking past other great works of art that adorn the walls like they are strangers in the street. It's La Gioconda they want to see....

Posted by: Tony Pipes
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Inspiration

Meet 10 Female Directors Helping Close the Gender Gap in Adland

It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...

Posted by: Bopper
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Leaders

Beauty beware - the B-Corps are coming

The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...

Posted by: Creativepool Editorial
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Leaders

How Maverick Media connects People to Video Games - #GettingToKnow

You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...

Posted by: Antonino Lupo
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Features

How to handle a PR crisis: the best examples from brands

Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...

Posted by: Antonino Lupo
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Features

Have you seen the latest anti-gay petition?

What have we learned from this LGBT+ History Month? It just so happens that Cadbury decides to release a brilliant ad, called Golden Goobilee, where the brand showcases several ways of enjoying their gooey and delicious Creme Eggs. It just so...

Posted by: Antonino Lupo
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Features

What does the Best Place to Work For look like?

The new year is upon us, January is almost over, and chances are you’ve been spending the past few weeks thinking about the next steps in your career. Or perhaps you would like to know how to make your business the best out there for employee...

Posted by: Antonino Lupo
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Features

10 ways to fend off freelance loneliness in 2021

Happy new year, freelancers! Surely 2020 has been an interesting one for all of you, in both good and bad ways. After an initial discouraging time of radio silence and cancelled projects, it seems that some clients are finally starting to come back,...

Posted by: Antonino Lupo
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Inspiration

Advertising & Marketing Trends that will dominate 2021

2020 is officially over. To many, January is rebirth, repurpose, refocus - a chance to reflect on what didn’t work the year before and build on our successes for a better future. Except this time most of us probably won’t have a lot of...

Posted by: Antonino Lupo
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Industry

Behind the Idea: That time Blue Zoo embraced all Shapes

The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: How the Sainsbury's 2020 Christmas Ads came to life

Six years ago, Sainsbury's made one of the most unforgettable and compelling ads in the history of advertising. 1914 is quite easily one of the best Christmas ads ever made, showing the power of stories bringing people together - even in...

Posted by: Creativepool Editorial
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Inspiration

Here's to you, women in the COVID-hit creative industry

“Thud is the dry blow, from my temples to my toes. The air escaped my lungs and I am overcome by a deafening silence. It is over. Finally.” What is behind a layoff? This pandemic, among other issues, has demonstrated our unpreparedness....

Posted by: Paola Figueroa
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Inspiration

The evocative photography of Theofilos Koutroumanis

Photographer Theofilos Koutroumanis has done a lot in his life, from owning a bar to working in advertising and publishing. But when someone asked him to take pictures during a party night in his own bar, that was enough of a wake-up call for...

Posted by: Creativepool Editorial
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Workshop

Designing Creatures: Tips and Tricks

When it comes to designing creatures, there are many different ways to approach the task. Everyone I’ve spoken to does it slightly differently and prioritises different aspects, leading to a sense of uniqueness even with two designs which have...

Posted by: Luke Luckhurst
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Leaders

Why being a queer creative puts me at more mental health risk

Michael Stephens, former creative director, recounts his own struggles with mental health. Ever since I was young, I’ve been outwardly known as a ‘creative’ child. I was artistic, loved dressing up and of course making dens. I knew...

Posted by: Michael Edward Stephens
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Leaders

The road to Marketing Hell is paved with good predictions

To say that 2020 hasn’t turned out exactly as predicted for advertisers and marketers would be an understatement. So, if the experts can’t get it right - why do we as humans still need predictions in times that are seemingly...

Posted by: Posterscope
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Inspiration

Designers’ Response to Secure Our Future

With “well-being” and “sustainability” being the key focus nowadays, we’ve created a shortlist of new innovative solutions and products showcased at Futurebuild this year where designers and brands across the globe came...

Posted by: Air Design Limited
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Leaders

Why data’s time will never run out in the hourglass economy

In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...

Posted by: Creativepool Editorial
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Inspiration

CES 2020: the symbiosis of human and machine

“Humans are the reproductive organs of technology.” ― Kevin Kelly, What Technology Wants If CES 2020 was anything to go by, humans across the globe have been hard at it, before giving birth to some extraordinary tech (as featured) in...

Posted by: Posterscope
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Leaders

Byron marks 12 years in the UK with new brand identity

It’s been 12 years since Byron arrived in the UK and since then a host of American-style diner restaurants have entered the scene including Five Guys, Patty & Bun and Shake Shack. With a successful decade and a bit under its belt, now Byron is...

Posted by: Creativepool Editorial
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Features

Getting to Know... Elmwood's Ian Schofield

Brand design consultancy Elmwood recently appointed Ian Schofield as non-executive director to advise clients on sustainability. As the former own label manager of Iceland Foods and an expert on packaging reuse and recycling, he led the charge of...

Posted by: Creativepool Editorial
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Inspiration

Conscious consumerism and what it means for your brand - part I

Remember when we went mad for organic? In 2002 the UK industry was estimated to be worth £1 billion. Galvanised by a pesticide-free product that promised better taste and nutritional value, champions of organic produce threw serious shade on the...

Posted by: Southpaw
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Leaders

New Asian food branding builds on Without's Wahaca work

London-based Without Studio has designed the brand and packaging identity for new Asian food brand Kelly Loves, building on its previous work for well-known Mexican food company Wahaca. The branding, inspired by Korean food entrepreneur Kelly...

Posted by: Creativepool Editorial
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Industry

Cannes Lions 2019: Future Lions winners announced

Future Lions, the official student ideas competition for the Cannes Lions International Festival of Creativity, has announced the winners of this year's run with three schools taking four trophies and Miami Ad School being named School of the...

Posted by: Creativepool Editorial
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Leaders

Mobile World Congress 2019: A virgin's view

As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...

Posted by: Matt Box
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Leaders

Top 10 innovations from Dutch Design Week 2018

Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...

Posted by: Pearlfisher
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Leaders

Is thought leadership the enemy of creativity?

I’m like one of those annoying reformed non-smokers who coughs, passively aggressively, as you spark up a social cigarette. I’m like the vegan who mocks you for eating Quorn, the new mum who tells my childless friends they haven’t...

Posted by: Amy Kean
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Leaders

Top Hires of the Week

CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: The best of Fathers Day and other stories

Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...

Posted by: Creativepool Editorial

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