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Features

A disloyal customer, a chatbot, and a really bad movie.

AI and Customer Retention Practices. A semi-fictional case study. It’s a dark and stormy night. About 10 pm. Maria walks into a store. She goes straight to the pharmacy aisle. She is looking for Melatonin, a popular herbal supplement to aid...

Posted by: Andrea
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Leaders

Top Hires of the Week

Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...

Posted by: Creativepool Editorial
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Inspiration

Brand Perspective with Sam Moore, Head of Digital at Carlsberg

As part of our "Brand Perspective" Annual 2018 judges series, meet Sam Moore. Tell us what you do for a living? Head of Digital at Carlsberg. What does that involve? I manage the digital user experience for both On Trade customers (e.g. Pubs and...

Posted by: Heather Deacon
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Leaders

Ads of the Week: The last of the big Christmas spots and other stories

Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: UKIP, Moonpig, Dropbox, Auto Trader and other stories

Moonpig (in-house) Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...

Posted by: Creativepool Editorial
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Leaders

Waste Away: Eco answers to the throwaway crisis

Our first problem; The Earth’s population will reach almost 10 billion by 2050 and, if that prediction proves true, it means that we’ll need to double the amount of crops grown in order to feed the mouths of the many. Astonishingly, we...

Posted by: Sophie Summers
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Workshop

A series by Studio Lovelock: This much we know..

Studio Lovelock is a vibrant collective of designers, animators and developers driven by a passion for exploration, problem solving and craft. We pride ourselves on being down to earth souls, who always strive to go above and beyond. We are a...

Posted by: Studio Lovelock
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Leaders

Sadiq Khan and celebrity friends declare London open for summer

A stellar line-up of stars from the worlds of sport, music and entertainment today joined the Mayor of London’s campaign to tell the world that London is open for summer. As part of the ongoing #LondonisOpen campaign, a short 50 second video...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

bigdog Full-service, integrated marketing agency bigdog has announced that Harman Randhawa has joined its management board as Associate Director. Reporting into Managing Director, Ross Faulkner, he will be leading the client services team while also...

Posted by: Creativepool Editorial
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Leaders

KFC and W+K launch a zinger burger into space

KFC and World View have partnered to launch the Zinger chicken sandwich to the edge of space and then bring it back, along with some telemetry data. Pushing the boundaries of space exploration and fried chicken technology, the mission will be the...

Posted by: Creativepool Editorial
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Leaders

Elton John: The Cut winners announced at Cannes Film Festival

The winners of the Elton John: The Cut music video contest have been revealed at the Cannes Film Festival. The talent competition called for young filmmakers to create the first official music videos for three of Elton John and Bernie Taupin’s...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Addressing the entire world at what3words

what3words is the simplest way to talk about any location. This London-based startup has given every 3m x 3m square on the planet, a fixed and unique three word address which uses ordinary, everyday vocabulary across 14 languages. By saying...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week

Publicis - Fairy Fairy has brought to life the power of a single drop of its famous washing up liquid with a playful art installation of bubbles. Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: “one drop...

Posted by: Creativepool Editorial
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Leaders

April Fools 2017: The Best Fake News

April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...

Posted by: Benjamin Hiorns
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Leaders

Comic Relief 2017: The Brands and Agencies getting in on the LOLS

Whilst Comic Relief might be built around the BBC marathon, which takes place tonight (Friday, March 24) on BBC One (and features the much-discussed Love Actually sequel), there is so much more behind the charity event that often gets overlooked,...

Posted by: Benjamin Hiorns
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Leaders

Explosive D&AD 2017 creative from The Beautiful Meme

Courtesy of The Beautiful Meme, the D&AD Festival 2017 creative was unveiled this week - with an explosion of colours, textures and shapes representing the ever shifting nature of our category, thinking and work. This year, the iconic D&AD Pencils...

Posted by: Creativepool Editorial

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