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Leaders

Leo Burnett wave goodbye to the Big Apple

Leo Burnett has announced that it will be closing it's New York office after only four years in operation. The office opened in February 2011, and until recently held a staff roster including CCO Jay Benjamin who left in April for Saatchi & Saatchi...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy CommonHealth find fame in the future

Two Ogilvy CommonHealth mainstays were inducted into the Medical Advertising Hall of Fame's Future Famers Program at an awards dinner held at the Pierre Hotel in New York on tuesday night (February 3). Account executive Lisa Gelbman, and content...

Posted by: Creativepool Editorial
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Leaders

VCCP give us MORE TH>N we bargained for

In a new campaign for MORE TH>N, VCCP has focused on the unique personal project manager (PPM) service offered by the company, which is one of the leading insurers in the UK. The idea behind a personal project manager, is that each MORE TH>N customer...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

The Pirate bay rises from the ashes After almost two months of downtime following a raid on its servers in December last year, The Pirate Bay is officially back online. This is hardly surprising of course, given that there has been a timer counting...

Posted by: Creativepool Editorial
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Leaders

Idris Elba gives the BBC a taste of the future

Idris Elba (of pretty much everything you've ever seen in the last 18 months fame) is hosting a unique new 20-part digital series for the BBC in order to show off the beebs' ambitious new Taster platform. Taster is an intriguing online platform...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

TH_NK juices a win out of Britvic It was announced this week that the independent digital agency TH_NK has been chosen to handle the digital portfolio of soft drink producer, Britvic, which includes the Robinsons, Fruit Shoot, J20 and Tango brands....

Posted by: Creativepool Editorial
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Leaders

Your Work Here: The Annual 2016 Submissions are now open!

2015 is slowly winding down as the weather appears to be doing likewise, which means it's time for the industry to cast its sights on the new year. It's also that busy time of year where we start to collate all the best work for the Creativepool...

Posted by: Creativepool Editorial
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Leaders

NatWest and M&C Saatchi play musical chairs

In a new fully integrated campaign from M&C Saatchi, NatWest use the metaphor of the classic party game, musical chairs, to promote the bank's decision to end introductory teaser rates on savings accounts and credit cards. The campaign will run...

Posted by: Creativepool Editorial
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Leaders

Everything you need to know about Windows 10

As a Mac user (I went Mac and never went back around the tail end of 2006), I honestly had very little interest in Microsoft's Windows 10 event, which took place yesterday (January 21), and I wasn't the only one. The announcement alone left people...

Posted by: Benjamin Hiorns
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Leaders

Fitness First turn Blue Monday Red

Fitness First is the world's largest privately owned health club group with over 540 clubs worldwide and over 1 million members in 21 countries. In London alone there are over 40 clubs, each stocked with state-of-the art gym equipment, and staffed by...

Posted by: Creativepool Editorial
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Leaders

Neri&Hu's unsettling home of the future

Neri&Hu, the Chinese design studio that specialises in contemporary architecture and interior design that “Challenges the accepted values of society,” has installed what it calls its vision for the “Home of the Future” at the...

Posted by: Creativepool Editorial
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Leaders

Netflix world domination plans continue apace

If you've yet to climb aboard the Netflix bandwagon then it's probably for one of three reasons:- You simply don't watch enough TV/Movies to warrant the subscription. You're using a friend or family member's account and don't see the point in...

Posted by: Benjamin Hiorns
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Get your spot in the 2015 Annual!

Wow, that was quick. 2014 has come and gone and what a busy year it's been. So it's that time of year, when we are now accepting submissions for The Creativepool Annual 2015! And this year it is BIGGER and BETTER. With a whole new layout, content,...

Posted by: Creativepool
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Leaders

Newcastle Brown Ale goes satirical for the Super Bowl

Though Newcastle Brown Ale, the Heineken-owned British beer brand that is surprisingly popular across the pond, lack the finances to buy a national TV ad during the 2015 Super Bowl, they have struck upon an ingenious way in which to buy regional TV...

Posted by: Creativepool Editorial
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Leaders

Andy Murray makes his mark

Following in the footsteps of world number 2 tennis star Roger Federer and his ubiquitous “RF”, our very own Andy Murray now has his very own logo, which will no doubt become one of the most popular tattoos at this year's Wimbledon. The...

Posted by: Benjamin Hiorns
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Leaders

White Lodge collaborate with James Long x River Island at LFW

White Lodge, the award-winning creative direction and production house for the fashion, luxury and lifestyle industries, recently announced that Dutch director Menno Fokma has been added to their growing roster of clients and unveiled the first piece...

Posted by: Creativepool Editorial
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Leaders

Get involved in Digital Shoreditch Festival, 11th - 24th May 2015

Digital Shoreditch Festival celebrates and showcases tech and its converging industries, with a programme that includes talks, workshops, screenings, open studios, meetups, exhibitions and more - all drawn from the community. Key themes from the...

Posted by: Digital Shoreditch
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Leaders

Weekend campaign roundup

The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend. Confused.com BRIAN the Robot is...

Posted by: Creativepool Editorial
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Leaders

Domino's take a slice out of Hollyoaks

It was announced yesterday that the global pizza chain Domino's will be sponsoring the popular Channel 4 soap Hollyoaks beginning Monday the 21st of January, taking over from the show's current sponsor VO5. The multimillion pound, two-year deal, will...

Posted by: Creativepool Editorial
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Leaders

Social media keeps the flame of free speech alive

Nobody was prepared for the abhorrent series of events that befell the staff members of the satirical French magazine Charlie Hebdo yesterday in Paris. The vicious attack, brought on (once again) by nothing but harmless religious satire, shook the...

Posted by: Benjamin Hiorns
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Leaders

The best of Press Day at CES 2015

The 2015 Consumer Electronics Show in Las Vegas only opened to the public today, but it held a special day for the press yesterday (January 6) where many exciting products and developments were announced. Here I'll be examining some of the most...

Posted by: Benjamin Hiorns
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Leaders

Monday love is contagious at Reed

The UK's largest commercial job board, Reed.co.uk, recently launched its latest advertising campaign, once again based on the character of James Reed, played by comedian and actor, Rufus Jones. The campaign, which officially launched over the weekend...

Posted by: Creativepool Editorial
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Workshop

Top five to-do items for the freelance 2015 list

Hello and happy new diet to you. No? Happy new gym membership, maybe. Not that either? Happy new I’m-only-drinking-alcohol-at-the-weekend. Getting warmer? Or perhaps the number one aim in the Land of You is get a happy new job. If so, good...

Posted by: Ashley Morrison
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Leaders

Fisher-Price make a wish for 2015's newborns

Fisher-Price, the children's toy manufacturer, has started 2015 with an ad that aims to tug at the heartstrings of mothers and fathers across the world. The 90 second clip, which debuted over the weekend, shows some of the first babies to be born in...

Posted by: Creativepool Editorial
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Leaders

The gamers nightmare before (and after) Christmas

If you unwrapped and unboxed a brand spanking new Playstation 4 or Xbox One console on Christmas morning, only to be met with a barrage of error messages and broken dreams, you were certainly not the only one. Indeed, both Sony's Playstation Network...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

WPP WPP has appointed Roberto Quarta to its board (starting in January), and are planning to have him step into the role of chairman next summer. The current chairman of Smith & Nephew and IMI will succeed former US ambassador to the UK Philip...

Posted by: Creativepool Editorial
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Leaders

If Carlsberg did Christmas...

Former Countdown host and legendary Football pundit Jeff Stelling will be teaming up with Carlsberg and its below-the-line marketing partners The Marketing Store to address the footballing nation on Boxing Day this year with a “King's...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Sony find new ways to play in China Sony is launching its Playstation 4 console in China early next year on the 11th of January 2015, closely following arch rivals Microsoft, who launched their own Xbox One console in October; the first console to...

Posted by: Benjamin Hiorns
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Leaders

Omnicom advocate another new acquisition

The DAS Group (Diversified Agency Services), the Omnicom owned global group of marketing services companies, announced recently that it had acquired the Washington DC-based firm DDC Advocacy. Omnicom's latest acquisition is a full-service public...

Posted by: Creativepool Editorial
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Leaders

Saatchi Gallery announce £12,000 schools prizes

The Saatchi Gallery recently announced the commencement of this year's Saatchi Gallery/Deutsche Bank Art Prize for Schools, which accepts entries across the globe from young artists aged up to 18, with the winner entry receiving £12,000. The...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

MRM//McCann MRM//McCann, the global customer experience marketing agency, announced yesterday that EVP, managing director of MRM//McCann Detroit, Jill Cooley, will be promoted to the global role of EVP, worldwide account director. Also, award...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

DLKW Lowe DLKW Lowe has been given the creative account for the UK Post Office following a review where it pitched against high-profile competitors such as Ogilvy, WCRS and Engine. DLKW take the reins from Dare, who won the account back in 2009, but...

Posted by: Creativepool Editorial
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Leaders

The Week in Booze

Cider Heineken, the brand behind Bulmers cider (amongst countless other alcoholic beverages, including their own globally successful lager), is positioning Bulmers as a festive drink for the winter season in a new digital campaign. Itself part of...

Posted by: Creativepool Editorial
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Inspiration

The Paddington Trail: please look out for this bear, thank you...

by Ashley Morrison This Friday sees the eagerly anticipated release of the Paddington movie. I'm a colossal fan of the marmalade sandwich-loving young gentleman bear - and not only of the original five-minute animated episodes narrated by Michael...

Posted by: Ashley Morrison
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Features

This Week In Advertising

When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...

Posted by: Magnus Shaw

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