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Inspiration

Privatised health care? Advertising opportunities galore!

Whether you consider it a good idea or not, thanks to the coalition government, it seems the increased involvement of private companies in the NHS is a racing certainty. And what could possibly go wrong? Just look how affordable and reliable the...

Posted by: Magnus Shaw
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Features

The rise of sports fans that don’t care about sports

From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...

Posted by: Brandpie
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Wavemaker UK Build Farm for Rural Care’s Aldenham Country Park

As part of its 2018 CSR program, Wavemaker supports Rural Care, a day provision that provides work related experiences for people with learning disabilities and/or mental health issues. Yesterday, Wavemaker UK’s entire workforce swopped...

Posted by: Persuasion Communications
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Design

Seymourpowell address a serious problem in the e eye-care world

Leading product design consultancy Seymourpowell recently announced a complete re-design for Bausch + Lomb's “Artelec” eye care range, with a shift in packaging that aims to create “A point of difference in both the consumer and eye...

Posted by: Benjamin Hiorns
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The Doctor Who theme – from then until now...

Apart from the Scottish yes/no question, there is one thing that sticks in my mind as being the biggest argument to be heard around the office water cooler over the past year or so. “Who will be the next Doctor Who?” (which could actually...

Posted by: Ashley Morrison
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News

A Doctor Who movie? Don't hold your breath.

Peter Capaldi is to be the new Doctor and I couldn't be more delighted. Apart from the fact I consider 'The Thick Of It' to be a television comedy so accomplished is resembles high art, Capaldi just has the face and demeanour of a Time Lord. Yes, I...

Posted by: Magnus Shaw
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Technology

Finalists announced for the 2017 FDM Everywoman in Technology Awards

The finalists for the seventh annual FDM everywoman in Technology Awards, which celebrates women that are changing the face of technology in the UK, have been announced this week. From entrepreneurs and engineers driving the business agenda to...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

VCCP - eBay eBay has picked VCCP as its lead creative agency in Europe as it embarks on the next stage of its “brand evolution.” The announcement follows a competitive pitch during which the online marketplace sought out one agency to...

Posted by: Creativepool Editorial
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Technology

How the Internet of Things is making the world a better place

When Ericsson’s former CEO, Hans Vestburg, said in a 2010 presentation that the world would have 50 billion connected devices by 2020 (you can find a great list of the best 50 here), we all kinda knew The Internet of Things was headed somewhere...

Posted by: Kate Lewin
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Advertising

Ogilvy & Mather tackle Cyberchondria for healthcare app Babylon

As a nation of hypochondriacs, it's become all too common for us to reach for Google to analyse our health concerns before actually booking a doctor's appointment. The problem is that Google often only serves to underline our worst fears, so before...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

MEC - Nationwide MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...

Posted by: Creativepool Editorial
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Technology

#TechTuesday: More Pokémon, a self-driving bus and a talking T. Rex

The Week in Pokémon We already reported last week on the rather nifty Pokédrone, but in the wake of Pokémon Go's phenomenal success, there have been many more products announced to capitalise on the game's current ubiquity. Nintendo's...

Posted by: Creativepool Editorial
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Advertising

The Philips Breathless Choir transform the lives of those with COPD

Marking World COPD Day (November 18), Royal Philips has unveiled the Philips Breathless Choir, an event that brought together a group of 18 COPD sufferers in New York and documented their journey through a series of films, as they conquered their...

Posted by: Creativepool Editorial
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Features

How to be nice. Yes, I'm talking to you, PALS. #hellomynameis

There's something I don't like. 'Quelle surprise!' (that's your actual French) I hear you cry. It's when people start emails off like this: Ashley. Blah blah blah. Message message message. J. Now, for all I know they might not have been frowning...

Posted by: Ashley Morrison
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Inspiration

Personal best. What 2013 did for me.

For all its trials, hardships, wars and woes, 2013 still managed to inject some wonderful stuff into our busy, pressured lives. So, with 2014 snapping at our heels, this would be an appropriate moment to celebrate the things which enhanced the human...

Posted by: Magnus Shaw
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Features

Getting to Know… Hnry's James Fuller

In three years, Hnry has become Aotearoa New Zealand's fasted growing tax agent and happily calls itself your 'financial sidekick'. It's an ideal option for freelancers as it provides all your invoicing, payments, expenses and tax services in one...

Posted by: Portfolio Recruitment (AKLD) Limited
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Features

EGX 2019: Is gaming finally embracing its past?

We’re used to technology always moving forward. The work we do with our tech clients almost always focuses around communicating how the latest advances will benefit the user at home. Improved, increased, optimised. It’s become part of the...

Posted by: Rob Pratt
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Features

The 3 pillars of performance branding

Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...

Posted by: BrandCap
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Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
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Features

Design agencies speak out on mental health

Illustrations: Vault49 Today marks World Mental Health Day, an international day for global mental health education, awareness and advocacy against social stigma. The subject has become more important than ever as the world continues to change and...

Posted by: Creativepool Editorial
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Design

My London Design Festival 2019 highlights

One of the strange truths about working in the creative industry is how easy it is for your focus to narrow and shut out other people’s exciting projects. It’s a trap that leads to people becoming predictable and something I don’t...

Posted by: Rob Pratt
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Inspiration

Company Spotlight: Why Leo Burnett London is lovin' life

Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...

Posted by: Ryan Watson
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Features

Conscious consumerism (part II): What will we buy into in 2030?

Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...

Posted by: Southpaw
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Features

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Trends

How the Internet of Things is transforming transportation

Technology has become an essential part of modern life. It influences almost every aspect from work to entertainment. Additionally, the gadget you’re using to read this text can not only gather your data but use it to make decisions without...

Posted by: Liam Smith
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Features

Two’s a party – why collaboration can help you avoid privacy pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...

Posted by: Creativepool Editorial

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