Displaying 37 - 72 of 950 results
Blue Monday is more than just a seminal song by New Order, it’s also (supposedly) the saddest day of the year. Now, personally, I’ve always found every Monday in January equally bleak. Indeed, I feel significantly more downcast today (the...
Posted by: Benjamin Hiorns
Genie - the intelligent matchmaking service for creative industries - launched a campaign last year to encourage employers to be more transparent with their budgets. Led by Genie’s female founders Nicky Badneoch and Bonnie Harold and endorsed...
Posted by: Creativepool Editorial
A multi-skilled, creative-thinking photographer specialising in a wide range of content production. Jack Archer’s primary focus is on automotive photography working with both private and commercial clients. He is also, however, an experienced...
Posted by: Creativepool Editorial
Digital Out of Home (DOOH) has made outdoor audiences easier to engage with for brands of all sizes. With a variety of screen sizes, and more campaign flexibility, many brands are taking the plunge for the first time. For those looking to take...
Posted by: Creativepool Editorial
Last year, consumers spent $8.9billion over the Black Friday weekend while brands advertising budgets surged 168% compared to the rest of November. As consumers and brands gear towards celebrating Black Friday, lesser advertising and product discount...
Posted by: Creativepool Editorial
timeTo is an organisation that focuses on providing regular training for agencies and employees as well as support for sexual harassment in the workplace. Within the training supplied by timeTo there is emphasis on the intention behind the...
Posted by: Creativepool Editorial
The profession of motion graphics design is relatively new on the design front. Technology-enabled design professions are growing. And there are so many different types of designers out there, it’s tricky to keep them all straight! There are...
Posted by: Creativepool Editorial
Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...
Posted by: Creativepool Editorial
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial
Brand storytelling expert Dr SMA Moin is an interdisciplinary researcher exploring how our imagination and creativity drive innovation. Before moving into academia, Dr Moin worked in industries ranging from the military and financial services to...
Posted by: Creativepool Editorial
Visitors to House of Hackney’s new flagship store in East London will now be able to benefit from a pioneering phygital experience, thanks to Intelligent Self Service experts, 4 Roads. Situated in “The Playroom”, the...
Posted by: Creativepool Editorial
As designers and developers increasingly build robust, app-like experiences into their websites, it’s no surprise that JavaScript use has proliferated across the web. It’s a client-side language that allows for many of the rich...
Posted by: Creativepool Editorial
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
While new forms of advertising are continuously emerging to cater for the technologically advanced consumer, one form of out-of-home (OOH) marketing never goes out of fashion - advertising hoardings. Advertising hoardings are bold, grandiose, and...
Posted by: Creativepool Editorial
One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...
Posted by: Matter Of Form
As long as I can remember, I’ve always been a “Mac person.” Ever since my first gloriously blue iMac G3 that I bought back at the tail end of the 90s in a vain attempt to kickstart my musical career, the thought of going back to...
Posted by: Benjamin Hiorns
It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...
Posted by: Chris Bicourt
Back Market, the marketplace for refurbished devices and appliances, took over Apple stores across Europe last month to encourage shopper to choose an alternative and more sustainable way to consume technology. This Earth Day, to highlight that...
Posted by: Creativepool Editorial
From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...
Posted by: Yonder Consulting
Misplaced romanticism is a common curse in popular culture. There’s the concept of the “troubled genius” creative that, for some, excuses some pretty reprehensible behaviour and puts a rose-coloured lens over mental illness....
Posted by: Benjamin Hiorns
Great news: according to The Collins Dictionary, NFT was the word of 2021, which means there now exists a go-to way to explain these elusive virtual tokens to your grandparents... Defined as “a unique digital certificate, registered in a...
Posted by: Matter Of Form
Jilipollo is one of our favourite illustrators in the entire Creativepool community. Is style is shockingly good, finely detailed and unique, to the point that you'll hardly find anything similar in the Creativepool community. So of course, when he...
Posted by: Creativepool Editorial
Black Lives Matter is arguably the most important political movement of the last decade and its echoes have been felt in the ad world for well over a year now. Adding to the ever-building thrum of social rebalancing was a rather unique global...
Posted by: Creativepool Editorial
Virtually every advertiser and marketer working with online campaigns is affected by ad fraud, in one form or another. And yet, most advertisers will think that ad fraud does not affect them at all. There are a number of dangerous misconceptions...
Posted by: Creativepool Editorial
High shopper demand has made for an especially competitive Christmas this year, with brands using video as the glitter gun in their festive campaigns to capture optimum audience attention. Despite the rising price of video ads, smart video creative...
Posted by: Creativepool Editorial
The way people consume information and entertainment has changed a great deal over the past decade or so. Traditional channels like print, which fell in circulation by 55% between 2010 and 2020, are no longer the places where consumers look to keep...
Posted by: Creativepool Editorial
It’s been a year of great recovery for the creative industries, but still not quite one in which everything was as opened up as we hoped. With so many creative professionals left at home with their own imagination, you can bet that the most...
Posted by: Antonino Lupo
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...
Posted by: Antonino Lupo
Matt Batten, ECD at Momentum Worldwide Australia, describes his country as a "small and insular market." When your agency knows that and still manages to secure, create and produce groundbreaking work, you know there must be something really special...
Posted by: Creativepool Editorial
In their primary role, digital designers combine their creativity and technical skills to produce digital graphics for computer and electronic games, websites, movie special effects, and more. Some digital designers might create graphics for...
Posted by: Creativepool
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads - and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online...
Posted by: Creativepool Editorial
All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...
Posted by: Antonino Lupo
When a certain Angry Therapist was in need of a mobile app to better connect with its established and growing community, the talented team at xeroproject was prompt to jump on board, crafting an app which granted them a win in this year's Annual...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. In its second year running as an Annual 2021 entrant, Appnovation was able to secure a shiny Bronze award and a People's...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Among the...
Posted by: Creativepool Editorial