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Inspiration

Why is animation so effective for emotional storytelling?

Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting art directors on Creativepool

Art Directors are the masters of creativity and the ones responsible for steering the visual and thematic heart of a project. They are responsible for what commercial campaigns look like and guide the hands and imaginations of various creatives to...

Posted by: Benjamin Hiorns
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Inspiration

Sabrina Dridje on keeping our Tellys in tune | #GettingToKnow

The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...

Posted by: Creativepool Editorial
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Industry

Zero to virtual production hero in 14 steps

Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...

Posted by: We Are Tilt
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Inspiration

Bringing the Isle of Man into the digital age | #BehindTheBrand

Branding agency Lantern recently created a new campaign and brand refresh for Digital Isle of Man, showcasing the island as a centre of digital innovation. Brought on to bring the community lifestyle and natural landscape of the island to life,...

Posted by: Creativepool Editorial
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Workshop

Setting fire to brand expectations with Firehaus | #CompanySpotlight

Scaling is hard for creative teams full of right brain thinkers with little in the way of practical business sense. That’s why we need companies like Firehaus. Based in the centre of Bristol, Firehaus is a brand consultancy specialising in...

Posted by: Creativepool Editorial
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Industry

Can Twitter clean up its act in the Elon Musk era?

The deal to acquire Twitter is done. Elon Musk has now completed his $44bn takeover of the social media company. But while many of us have been distracted by the ‘will he, won’t he?’ headlines over recent months, perhaps what we...

Posted by: Creativepool Editorial
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Inspiration

Bowie: what can creatives learn from Moonage Daydream?

David Bowie was a true renaissance man - a musician, actor, writer, artist, producer and more. His creative influence resonates as much today as it did when he was ‘Ziggy Stardust’. How Bowie approached his creative life, his influences...

Posted by: Red Setter
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Inspiration

Samsung and the world’s first folding billboard | #BehindTheIdea

Samsung recently announced the launch of its folding billboard OOH campaign, created by Iris, to drive awareness around the release of its new Galaxy Z Flip4 , and the entire Samsung foldables range. This is the first billboard - used by a...

Posted by: Creativepool Editorial
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Leaders

Preparing for the creative journey and #GettingToKnow Carsten Glock

It takes quite a lot of confidence to name an agency after yourself. But GLOCK founder and CEO Carsten Glock certainly doesn’t come across as arrogant. Indeed, he never even set out to create an agency at all. But how did he get there and where...

Posted by: Creativepool Editorial
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Features

Is the pitching process broken and how can we fix it?

Unless you find yourself in a particularly enviable position, if you work in the creative industries (particularly in advertising) then at some point you’re going to have to pitch for work. The pitching process, as it once was, doesn’t...

Posted by: Benjamin Hiorns
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Workshop

Designhouse open intruiging new doors for Numis | #BehindTheBrand

Designhouse has crafted a bold new identity for leading investment bank Numis, to align with a new phase of strategic growth as Numis shake off legacy perceptions that it was “just a corporate broker”. The identity is centred around a...

Posted by: Creativepool Editorial
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Inspiration

The Wild aims to crush the crushingly vanilla | #CompanySpotlight

The Wild bills itself as a “social-first” creative agency, which sits alongside social-first publisher Jungle Creations. To learn more, we spoke to Tom McGirr, Executive Strategy Director at The Wild, a man who feels that brands have...

Posted by: Creativepool Editorial
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Inspiration

A bold new identity for smart shopping brand Instacart | #BehindTheBrand

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...

Posted by: Creativepool Editorial
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Workshop

How to hire a great content manager

Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting branding designers on Creativepool

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial
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Inspiration

Three headstrong people share their stories | #BehindTheIdea

A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut in Bed Head’s...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting graphic designers on Creativepool

The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...

Posted by: Creativepool Editorial
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Inspiration

Bringing plant-based beats to life through TikTok | #BehindTheBrand

Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...

Posted by: Creativepool Editorial
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Leaders

Aimee Luther on having the freedom to be yourself | #GettingToKnow

Aimee Luther is Managing Director at The Liberty Guild, an invitation-only curated association of “the finest communication practitioners in the world.” In this week’s getting to know, we talk to Aimee about her career so far, the...

Posted by: Creativepool Editorial
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Inspiration

Proving that Moonpig is more than just a card company | #BehindTheIdea

Moonpig, the UK’s leading online greeting card and gifting platform has created its latest advert featuring the Moonpiglets and this time they are promoting the wide range of gifts the brand offers. The campaign continues Moonpig's journey...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting copywriters on Creativepool

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Creativepool Editorial
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Workshop

From sausage maker to meal creator | #BehindTheBrand

Richmond sausages recently announced the launch of its brand-new packaging by brand identity agency Bloom. The new design incorporates top-down, modern photography to inspire shoppers with recipes and show the many ways “the Nation’s...

Posted by: Creativepool Editorial
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Inspiration

The design industry declares a climate emergency

With so many other emergencies circling us right now it can be unfortunately easy to forget that the most critical existential crisis remains the environment. Thankfully, the design industry hasn’t forgotten. Or at least that’s what...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Brooklyn Brother’s latest signing, Orlando Warner

This week we’re getting to know former Engine Creative Director and current ECD at The Brooklyn Brothers, Orlando Warner. While he’s only been in his ECD role for a few months, Orlando has already been making waves over at Brooklyn...

Posted by: Creativepool Editorial
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Industry

Why cloud-based tech will help SMEs prepare for a recession

As the United Kingdom enters a recession, SMEs need to look into putting systems into place that get them through the recession. Damian Hanson, Co-Founder & Director of CircleLoop, a business focused on communication systems, explores why cloud-based...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting creative directors on Creativepool

Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...

Posted by: Creativepool Editorial

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