Displaying 433 - 468 of 7365 results
With the Six Nations Championship underway, rugby fans will be glued to a range of screens over the next few weeks - with advertisers in close pursuit. Nielsen Sports Fan Insights reports that rugby union has a fan base in the UK of at least 12...
Posted by: Creativepool Editorial
Luxury skincare brand Erno Laszlo elevates its position as a pioneer in the wellness skincare space through a new brand identity and positioning. Developed by creative agency Free The Birds, established experts in the beauty industry, the partnership...
Posted by: Creativepool Editorial
As I reflect on the recent changes in the fashion industry, I am compelled to write about an issue that has been on my mind for quite some time: Why do holding companies “hate” female creative directors? The idea first occurred to me...
Posted by: Maksimilian Kallhed
A+C are specialists in stop-motion and animation for advertising and social content that can produce anything from paper-craft to motion design. For over 15 years, they’ve been creating award-winning work for some of the world’s...
Posted by: Creativepool Editorial
How did you get into the industry? I started out as a writer performer. Then when I began writing TV treatments I hustled my way into the creative industries on charm and by cutting my teeth on some tough briefs with some sharp words and very steep...
Posted by: Creativepool Editorial
Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...
Posted by: Creativepool Editorial
Thierry Albert is a French Director and Creative Director based in Amsterdam who writes and directs music promos, advertising campaigns and documentaries for the likes of The Pet Shop Boys, Dazed, Instagram, Duke Dumont, Format B and Uber. A fan of...
Posted by: Creativepool Editorial
Los Angeles based apparel brand Legends, owned by celebrities including Quavo, Baker Mayfield and Matt Barnes, has revealed a new brand positioning and identity that focuses on harnessing the power of sport and culture to inspire everyone to find...
Posted by: Creativepool Editorial
In today's boardrooms, sustainability is increasingly becoming a vital aspect of an organisation's brand strategy. Consumers are becoming more conscious of the environmental and social impacts of the products they buy, and they are looking for brands...
Posted by: Continuous
Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. They work with global agencies and brands to create...
Posted by: Creativepool Editorial
By Claire Blyth, host of ‘My Life in Design’ podcast and founder and managing partner of brand design PR specialist Red Setter When I launched the ‘My Life in Design’ podcast last summer, the aim was to speak to some of the...
Posted by: Red Setter
Valtech is a global transformation company, powered by digital innovation. They empower customers to build impactful experiences, improve human lives, and accelerate business growth. As managing director, Chris Daplyn talks to us about...
Posted by: Creativepool Editorial
The Reed Group , the UK’s leading recruitment and careers provider, has launched a brand-new TV ad as part of its long standing ‘Love Mondays’ campaign to help Brits find a job they’ll love in 2023. The cheerful ad depicts a...
Posted by: Creativepool Editorial
For a long time, SEO (search engine optimisation) was something of a dirty word in marketing circles but thanks to Google’s continual updates the keyword stuffed blogs that typified many SEO strategies of the early 2010’s are now relics...
Posted by: Creativepool Editorial
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
This week’s member spotlight shines on Constantine Lourdas, a UK-based award-winning photographer, motivated and versatile creative professional that’s been working within the photographic and media industry for twenty one...
Posted by: Creativepool Editorial
St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that...
Posted by: Creativepool Editorial
Regardless of what type of business you run, there has never been a greater need for top 3D artists. 3D models and renders are vital to an incredibly wide range of different business areas and without a 3D visualiser to lay the foundations for the...
Posted by: Creativepool Editorial
In a challenging ecosystem for content creators, We Are Amnet brought together some leading sector players from a range of industries in an online event and asked them how they keep pace with consumer expectations, while producing content that...
Posted by: We Are Amnet
Why is academia so competitive? Because the stakes are so low. If you fail. You’re not really losing anything. What about brands acting in a kinder way? Is there anything to lose by not being nice? Or indeed anything to gain by wearing hearts...
Posted by: Simon Manchipp
Tell us a bit about your role! Is there a “typical” day? Anyone thinking of getting into the creative industry should abandon the concept of a “typical” day. It’s a huge part of why, after more than twenty-five years in...
Posted by: Creativepool Editorial
As creative filmmakers and video producers expand both their imaginations and their budgets for impressive technology and design, skilled motion graphics designers are essential. Motion graphics designers, sometimes just called motion designers,...
Posted by: Creativepool Editorial
Last year, BUCK worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health,...
Posted by: Creativepool Editorial
With this year’s International Women’s Day fast approaching, we have recently conducted a series of interviews with global inspirational women from the creative industries. In this exclusive interview, meet the BBC’s former...
Posted by: Creativepool Editorial
Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...
Posted by: Creativepool Editorial
Last month, Starbucks debuted a new look for its ready-to-drink portfolio in partnership with global brand transformation company Landor & Fitch following a two-year creative collaboration. Starbucks identified an opportunity based on consumer...
Posted by: Creativepool Editorial
This week, we're shining our member spotlight on Georgia Rowe, Creative Director at Hot Creative, a leading boutique full service design studio offering creative solutions across marketing, advertising and design. She has been working professionally...
Posted by: Creativepool Editorial
Being a freelancer often means working alone and working alone means relying on your own wits and the right tools. For a creative freelancer, those tools will, of course, depend on the role you’ve built for yourself. You’ll rarely hear of...
Posted by: Benjamin Hiorns
The old maxim that ‘data is the new oil’ has become true in more ways than one. Although, like oil, data is of abundant value in our digital age, its costly environmental impact welcomes less favourable comparisons too. On some...
Posted by: Creativepool Editorial
For this week’s behind the brand, we’re focusing on a concept that took home a coveted Gold at last year’s Creativepool Annual Awards. This was a project consisting of a nine-month design sprint from start to finish where Elmwood...
Posted by: Creativepool Editorial
It’s a truth universally acknowledged that, if The Beatles hadn’t been heavily into LSD in the mid-60’s, classic albums such as Revolver and Sgt Pepper’s simply wouldn’t exist. It is, of course, impossible to know...
Posted by: Benjamin Hiorns
Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...
Posted by: Creativepool Editorial
Now that we’re almost a week into the new year, the trend pieces are coming thick and fast. To gather a more agency-wide perspective of what’s in store for us this year, however, we spoke to one agency specifically to gather their...
Posted by: Creativepool Editorial
Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...
Posted by: Creativepool Editorial
Making our products and services as easy and natural to use as possible is often easier said than done. In many cases there are hundreds of moving parts and wheels within wheels to negotiate and condense into a cohesive and organic user experience....
Posted by: Creativepool Editorial
Genie - the intelligent matchmaking service for creative industries - launched a campaign last year to encourage employers to be more transparent with their budgets. Led by Genie’s female founders Nicky Badneoch and Bonnie Harold and endorsed...
Posted by: Creativepool Editorial