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Leaders

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
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Leaders

Top Hires of the Week

Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Twelve Creative agency Twelve has announced that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi London Saatchi & Saatchi London has made two key management changes, promoting Richard Huntington, currently Chief Strategy Officer, to the role of Chairman and Sam Hawkey, currently a Managing Partner, to Managing Director. The...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Nineteentwenty Nineteentwenty has announced the appointment of Duncan Horn, who joins the company’s London office from Glassworks as VFX Supervisor. Duncan’s arrival completes a lucrative year for Nineteentwenty. 2016 saw the post...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi Magnus Djaba has been appointed by Publicis to take on the newly created Global President role at Saatchi & Saatchi, with current global CEO, Robert Senior, departing to pursue personal plans. Djaba, the UK CEO of Saatchi & Saatchi...

Posted by: Creativepool Editorial
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Leaders

Tech Meets Creativity: Best of 2016 & Trends for 2017

Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Edelman Deportivo Edelman Deportivo of Sweden has hired Martin Jon Adolfsson as a Creative Director. Adolfsson joins Edelman from BBH London, where he has served as a senior creative and art director since August of 2015, including work on...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Superdream Steve Price, a well-known name and highly respected personality on the Midlands creative scene for more than 30 years, has been appointed as creative director at Bromsgrove-based marketing and communications agency Superdream. Formerly...

Posted by: Creativepool Editorial
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Leaders

The diversity debate should not just be about women

Having read the debate in our industry on gender balance over the past few days, sparked by Kevin Robert's 'leave of absence', I thought it worth looking again at what can be done about equality, not just for women, but increasing diversity...

Posted by: Suki Thompson
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Industry

The Deep Dive Report: Rights Here, Right Now

Celebrity sells. It’s a marketing device that can be traced back to the 1760s when Josiah Wedgewood used Royal endorsements to create an aura around his pottery and make the Wedgewood name famous. Later, author Mark Twain licensed his name to...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Saatchi & Saatchi London - Direct Line Some might argue that this campaign has already been run into the ground, but I've really enjoyed it, and that's not just because I have a particular fondness for Quentin Tarantino movies. The latest spot in...

Posted by: Benjamin Hiorns
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Leaders

Inaugural UK Agency Award winners announced

The first ever UK Agency Awards (a joint venture between The Art of New Business and Don’t Panic Events) was held in a glamorous ceremony at the Emirates Stadium last Thursday (September 10), which was attended by 200 industry professionals...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Saatchi & Saatchi

The return of Winston Wolf This week, Direct Line launched the next stage in its popular campaign featuring Harvey Keitel as Winston Wolf from the cult classic Tarantino film Pulp Fiction. This time, the spot focuses on the insurance company's...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Saatchi & Saatchi London

This week we're featuring a trio of campaigns from Saatchi London, all of which dropped this week and all of which showcase the agency's unique, defiantly offbeat British sense of humour. Babies show off their poo faces for Pampers Now matter how...

Posted by: Creativepool Editorial
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Leaders

Lean Mean Mob takeover M&C Saatchi

Last year, M&C Saatchi bought the digital agency Lean Mean Fighting Machine for an estimated £10 million as part of an ongoing effort to help establish itself in London. It would appear, however, that the move was actually part of a larger...

Posted by: Creativepool Editorial
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Leaders

Moves and hires at Saatchi, M&C, Anomaly and Mediacom

Saatchi & Saatchi London announced yesterday that former Nike UK brand communications director Adam Collins, and Mother's Will Nicholls have been hired as managing partners at the agency. Both Collins and Nicholls will report to chief operating...

Posted by: Benjamin Hiorns
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Leaders

Publicis acquires yet another digital agency, this time in Italy

The Publicis Groupe recently announced they had acquired another digital agency, following hot on the heels of their acquisitions in Germany (Zweimaleins), South Africa (Synergize), Poland (Interactive Solutions) and the UK (Outside Line). As with...

Posted by: Benjamin Hiorns
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Industry

How to hire a Game Designer

With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...

Posted by: Creativepool Editorial
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Industry

How to hire a Fashion Designer

In the dynamic world of fashion business, selecting a fashion designer who aligns with both your brand’s requirements and the project’s needs is paramount. Whether you’re launching a new clothing line, rebranding your company image,...

Posted by: Creativepool Editorial
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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns

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