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Leaders

Publicis make an Epic acquisition

Last week, the Publicis Groupe made yet another acquisition in South Africa in the form of Epic Communications, the country’s leading independent integrated strategic communications agency. The acquisition follows those of BrandsRock (Saatchi &...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi gets a Brazilian

Last week, M&C Saatchi bought a stake in the multi-award winning Brazilian agency, Santa Clara, on of the top five creative advertising agencies in the LATAM region. The agency is led by partner and CEO Ulisses Zamboni and partner and CCO Fernando...

Posted by: Creativepool Editorial
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Leaders

Account Wins

Peperami After a competitive pitch process, Havas Helia, has won the digital engagement work for Peperami, the flavoured salami brand now owned by Jack Links. Havas Helia has been tasked with building a new UK website for the brand and driving...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Razorfish London Razorfish London has named Jim Mason as executive director of strategy & insight. Mason joins the London team from the Razorfish Atlanta office, and will be formally leading the practice which unites strategy, insights, planning,...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

McVities - Sweet Friends The image of two tough-nut window cleaners going all soppy over some soft toys is undeniably amusing, and that's what we find in the latest execution of McVities 'Sweet' campaign. Clearly a lot of time and money have been...

Posted by: Magnus Shaw
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Leaders

AdRoll big in Japan

AdRoll, the world's largest retargeting platform, has announced plans to expand into Japan with the opening of its new Tokyo office, which will be led by a local, all-star team of industry heavyweights. This is the company's sixth office, after...

Posted by: Creativepool Editorial
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Leaders

BBDO tops the Warc 100. Again.

For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...

Posted by: Creativepool Editorial
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Leaders

River Island experience a Happy Finish at Fashion Week

As part of their ongoing collaborative partnership with high street fashion brand River Island, White Lodge, the production company dedicated to creating premium content for fashion brands, has teamed up with VFX specialists Happy Finish to create a...

Posted by: Benjamin Hiorns
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Inspiration

Introducing Mariana Rodrigues: jelly London's newest Future

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver went behind the scenes with jelly's newest Futures illustrator Mariana Rodrigues to ask how she starts...

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Leaders

TubeMogul form strategic partnership with Dailymotion

TubeMogul, the leading enterprise software company for digital branding, and Dailymotion, one of the world's most visible video platforms, recently announced a strategic partnership, which will allow advertisers to leverage the Dailymotion...

Posted by: Creativepool Editorial
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Leaders

Spinal Tap director gets PetSmart

Spinal Tap is one of my favourite movies of all time. Me and my brother hold viewings at least twice a year where we spend practically the entire duration of the film matching the characters quote for quote, and even after more than 15 years it's...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week

GSD&M Texan agency GSD&M has announced the appointment of husband and wife team Kris and Alisa Wixom as group creative directors, effective immediately. The 7-time Cannes Lions winners who have worked together for 16 years in “A harmonious union...

Posted by: Creativepool Editorial
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Leaders

Junior Designer at DigitasLBi has a big idea

Alan Chu, a 21 year old junior designer at DigitasLBi, recently hosted a training day for Ladder students from the Ideas Foundation, the same foundation he graduated from himself just recently. Chu first got involved with the foundation through a...

Posted by: Creativepool Editorial
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Leaders

Publicis Relax into another major acquisition

It was announced yesterday that the Publicis Groupe, which recently bought the $3.7 billion Sapient network, had begun exclusive negotiations in view of purchasing Relaxnews, the Parisian press agency with global expertise in consulting, production...

Posted by: Creativepool Editorial
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Leaders

Apple Store overhaul on the cards

The minimalist Apple Store design is set to get a major overhaul by senior vice president of design, Sir Jony Ive. The redesign comes at a time when the company are poised to launch their new Apple Watch, and when there is rife speculation about...

Posted by: Benjamin Hiorns
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Leaders

BJL launches new venture with pancakes

London and Manchester-based integrated agency BJL, recently launched a social content division called The Social Studio, and the first piece of work to emerge from that studio is a quirky Pancake Day Vine campaign for the ASDA supermarket chain. The...

Posted by: Creativepool Editorial
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Leaders

Microsoft launches Media Wall in Manchester

Microsoft has been announced as the launch partner for the new Manchester Media Wall by the boutique media company Ocean Outdoor, an agency that specialises in large-format digital billboards in iconic locations. The company's latest board is one its...

Posted by: Creativepool Editorial
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Leaders

VivaKi make some serious changes

VivaKi, the programmatic ad tech arm of the Publicis Groupe, announced recently that it will be retreating from proprietary ad trading, redistributing 120 US ad buyers to individual Publicis agencies such as Starcom MediaVest, Walker Media and...

Posted by: Creativepool Editorial
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Leaders

Weekend Hire Roundup

Last week was a big one when it came to exciting hires and promotions in ad world, and the weekend offered up a bevy of extra announcements, the lion's share of which we'll be examining below (Also see HERE for news on the latest hires over at DDB...

Posted by: Creativepool Editorial
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Leaders

DDB New York score a hat-trick of senior hires

The Omnicom Group agency DDB New York announced recently that three big new senior hires have been made: A trio of creative veterans who will be focusing on the agency's content and innovation, and whose appointment marks an ongoing overhaul of the...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Apple rev their (silent) engines If recent rumours are to be believed, it appears Apple are no longer content with simply ruling the gadget roost, they want to conquer the automotive world too. According to The Wall Street Journal, the tech giants...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week: Part 2

McCann NY McCann New York chief strategy officer Steve Zaroff, has been promoted to the additional post of managing director, effective immediately. Zaroff joined McCann as CSO in 2012 to oversee the strategic direction of the agency's clients, and...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 1

Quite a few important new hires and promotions this week, so we'll be splitting the usual weekly article into two (still rather hefty) halves. Enjoy! Ogilvy & Mather New York Ogilvy & Mather New York announced this week that Corinna Falusi has been...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

TGI Fridays American restaurant chain TGI Fridays has chosen two agencies to manage all of its future digital marketing efforts. Made Movement will become the company’s new digital, creative & technology agency of record and will be...

Posted by: Creativepool Editorial
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Inspiration

Recreating the Super Bowl Ads Brick By Brick

This month A+C studios released 'Brick Bowl', a self-initiated challenge to recreate the best of the Super Bowl 2015 commercials as a stop motion animated film, using thousands of Lego bricks in less than 36 hours. A+C Studios is an animation...

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Leaders

Amazon unveil Firstborn Audible ad

Amazon recently rolled out a new campaign from New York-based digital agency Firstborn for its audiobook producer and retailer, Audible. Audible posits itself as the Netflix of audiobooks, with a monthly payment plan for under a tenner that gives...

Posted by: Creativepool Editorial
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Leaders

HP double your desktop's design potential

Hewlett Packard is launching a new desktop computer in the UK that aims to help designers move seamlessly between physical and digital platforms by implementing both a vertical touchscreen and a horizontal touchpad. The machine is an interesting...

Posted by: Creativepool Editorial
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Leaders

Ad World is crazy in Love

Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

JWT - US Marine Corps Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...

Posted by: Creativepool Editorial
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Leaders

Ogilvy CommonHealth find fame in the future

Two Ogilvy CommonHealth mainstays were inducted into the Medical Advertising Hall of Fame's Future Famers Program at an awards dinner held at the Pierre Hotel in New York on tuesday night (February 3). Account executive Lisa Gelbman, and content...

Posted by: Creativepool Editorial
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Leaders

Downing Street gets lit up!

Over the last weekend, tourists and passers by might have noticed the front door of number 10 downing street, the residence of Prime Minister David Cameron, looked a little different than usual. Specifically, that it's usually blank, black face had...

Posted by: Creativepool Editorial
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Leaders

J20 create an oddly perfect blend

Less than a week after it was announced they had officially been handed the brand's digital portfolio, TH_NK has launched an innovation new campaign for Britvic's J20 soft drink featuring a unique combination of spoken word poetry and orchestral...

Posted by: Creativepool Editorial
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Leaders

Kellogg's attempt to beat the banker

Kellogg's were recently announced as the new official sponsors of the popular Chanel 4 game show “Deal or No Deal.” The popular cereal brand have chosen to use the opportunity to promote their All-Bran range of cereals, which has recently been...

Posted by: Creativepool Editorial

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