Displaying 109 - 144 of 5267 results
Twitter showcased a selection of exciting new mobile video applications and tools during their lunchtime session at the IAB UK Digital Upfronts last Thursday (October 22), while guests enjoyed cocktails and canapés at the BEAT nightclub in...
Posted by: Creativepool Editorial
Speaking at The Hospital Club in London on tuesday (October 20) as part of the IAB UK Digital Upfronts, Hamish Nicklin, AOL’s UK managing director, said that AOL’s ambition is to become the most important media technology company in the world....
Posted by: Creativepool Editorial
As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries...
Posted by: Magnus Shaw
Commissioned by BBH, Jelly London worked with Mr. Kaplin to create a “high-end 3D animation” for British Airways’ latest online and social campaign. The campaign focusses on BA’s “On Business” rewards scheme, a...
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Leo Burnett Chicago has announced the launch of Greenhouse, a production practice responsible for creating high-quality, but quick-turnaround content for digital channels. The theory is that by streamlining capabilities, Greenhouse will allow the...
Posted by: Creativepool Editorial
Creative director and visual artist Anita Fontaine is known for her futuristic creations which traverse the line between fashion, art, technology and advertising. Her work is like taking a trip through hyper-reality, and her radical approach to...
Posted by: Creativepool Editorial
VCCP – O2 Priority “Waggy Tails” VCCP recently launched its latest work for O2 Priority this week, which once again stars the delightful ginger cat that thinks it's a dog. The spot takes the form of one long tracking shot, following people...
Posted by: Creativepool Editorial
As an official partner of Digital Shoreditch 2015, Creativepool joined the Ogilvy Labs Live day on Thursday 14 May to celebrate the outstanding achievements in the creative, tech and entrepreneurial communities. Held in East London's Shoreditch Town...
Posted by: Creativepool
Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...
Posted by: Creativepool
Advertising account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy...
Posted by: Creativepool
Today (7 May 2015) marks the commencement of the first UK general election in five years, and by necessity, it looks to be perhaps the most closely fought election battle in recent history. With 7 leaders fighting for your vote this time around, it's...
Posted by: Benjamin Hiorns
Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...
Posted by: Creative Barcode
Live from the Advertising Week Europe Newsroom Studio Stage Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues...
Posted by: Advertising Week
Live from the Advertising Week Europe #AWEurope Underground Stage Monday 23rd March 09:00 AM LIVE WITH THE ROUNDHOUSE 10:00 AM PREDICTIONS FOR THE FUTURE OF MEDIA 11:00 AM HOW TO WIN BRANDS AND INFLUENCE PEOPLE: WHY SOCIAL INFLUENCERS ARE...
Posted by: Advertising Week
Live from the ADARA Stage in the Newsroom Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and opportunities...
Posted by: Advertising Week
Capital FM - Biggest Hits I'm not overly fond of Capital Radio. Over the last decade they've set about eradicating truly local music radio, and ensuring its replacement is nothing more than banal yammering. But what of their advertising? Well, not...
Posted by: Magnus Shaw
There is most certainly much business going on at Advertising Week Europe. When one sees the great work from Karmarama for the week itself, you’ll see that this not your “typical” gathering of advertising folk. Yes, there will most...
Posted by: Advertising Week
Digital Shoreditch Festival celebrates and showcases tech and its converging industries, with a programme that includes talks, workshops, screenings, open studios, meetups, exhibitions and more - all drawn from the community. Key themes from the...
Posted by: Digital Shoreditch
Having recently secured a partnership with Adobe, the Publicis Groupe follow up that major coup with another acquisition, in the form of the San Diego-based 3|SHARE, an expert and partner in Adobe's “Business Plus Level Solutions” and a...
Posted by: Benjamin Hiorns
Academy Award-winning actor Kevin Spacey made headlines when he agreed to star in the Netflix original series House of Cards-and then made even more headlines when the critically acclaimed show began winning Emmys and Golden Globes. Spacey was the...
Posted by: Publicis Sapient
M&C Saatchi announced yesterday that it has drafted in Tom Bazeley, founder of the digital agency Lean Mean Fighting Machine (LMFM), as its new CEO. Bazeley, who replaces Camilla Harrisson, who quit last week to lead Anomaly London, co-founded LMFM...
Posted by: Benjamin Hiorns
Filmmaker Jon Avnet, who has worked on films such as “Risky Business” and “Black Swan” has launched a new fully integrated digital studio, which aims to deliver original, high-profile, premium half-hour and hour-long content...
Posted by: Benjamin Hiorns
You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...
Posted by: Magnus Shaw
Leading North, the full-service boutique hospitality consulting firm, recently announced the launch of a brand new social media and digital marketing platform, which has been built from the ground up by a team of highly skilled and innovative digital...
Posted by: Benjamin Hiorns
A survey recently conducted by, GlynnDevins, North America's premier marketing and advertising agency serving senior living communities, has found that most over 70's find that they are being portrayed in an unrealistic or stereotypical manner by...
Posted by: Benjamin Hiorns
Advertising might be only one aspect of the great social media boom, but it's a pretty large one and it's only going to get larger. In fact, by 2017, Mintel, the leading global supplier of consumer, product and media intelligence, has predicted that...
Posted by: Benjamin Hiorns
London-based consumer goods giants Unilever has teamed up with US-based intermediary MediaLink in a formal, global digital agency review in an effort to (seemingly) completely revamp its global digital roster. Agencies who are currently on Unilever's...
Posted by: Benjamin Hiorns
Holiday Inn seem to have been quite busy recently, not only launching a brand new digital campaign, but commissioning a film to tell the true story of a double-amputee who was helped on his road to recovery by the global hotel chain. This is not the...
Posted by: Benjamin Hiorns
Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...
Posted by: Magnus Shaw
It would appear the Publicis Groupe's digital spending spree is continuing apace as news breaks of their recent acquisition of the Dallas, Texas based Hawkeye, a digital marketing services agency that specialises in data analytics, digital strategy,...
Posted by: Benjamin Hiorns
Renowned media company Martini announced yesterday that they ended the 4th quarter of 2013 with almost 40% of their overall revenue driven by premium programmatic brand advertising. They expect this growth to continue throughout 2014 to over 50%, and...
Posted by: Benjamin Hiorns
Continuing on a recent acquisition trail which has seen the multinational advertising and PR company acquiring 'Synergize' (which is now part of 'Saatchi & Saatchi') and 'AML' (now part of 'ZenithOptimedia'), Publicis Groupe has further boosted its...
Posted by: Benjamin Hiorns
As a technologically advanced species, we've achieved a great deal. After all, you don't see hamsters riding micro-scooters, or otters designing iPhone apps. But we do have a tendency to overcomplicate things. Recent months have seen new versions of...
Posted by: Magnus Shaw
Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...
Posted by: Steph Smith PR
'Share the love!' says a one and half foot, massive headed, dead-eyed creature in a white jump-suit. Ordinarily the shock of this vision would wake you from your nightmare. You'd slope off for a wee and crawl back into bed. But this isn't a bad...
Posted by: Magnus Shaw
Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...
Posted by: Magnus Shaw