Displaying 1 - 36 of 4763 results
Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant to the reader’s position in the purchase process, yields 72% higher...
Posted by: We Are Amnet
With budget season upon us, a looming recession, and squeezed budgets, how can marketers plan to improve the effectiveness of digital campaigns on a budget to retail customers? ROI Hunter’s CEO, Karel Schindler, believes he has the...
Posted by: Creativepool Editorial
Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....
Posted by: Alina Tytarenko
All entrepreneurs, more or less local business owners and young startup creators want to understand how to do corporate social media marketing. Because thanks to this combination of ideas, contents, strategies and interactions you can obtain concrete...
Posted by: Si3 Digital
With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...
Posted by: Creativepool Editorial
Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...
Posted by: Caroline Burgess-Pike
Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...
Posted by: Creativepool Editorial
Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on...
Posted by: Brass
Having recently secured a partnership with Adobe, the Publicis Groupe follow up that major coup with another acquisition, in the form of the San Diego-based 3|SHARE, an expert and partner in Adobe's “Business Plus Level Solutions” and a...
Posted by: Benjamin Hiorns
Leading North, the full-service boutique hospitality consulting firm, recently announced the launch of a brand new social media and digital marketing platform, which has been built from the ground up by a team of highly skilled and innovative digital...
Posted by: Benjamin Hiorns
DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...
Posted by: Benjamin Hiorns
A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, Washington Direct Mail explores some of the main...
Posted by: Creativepool Editorial
Marketing is an ever-evolving field that requires constant engagement if you want to keep up with the latest trends and strategies. Marketers are always learning and always evolving as the form itself shifts with changing trends. One of the best...
Posted by: Benjamin Hiorns
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
The number of active internet users has increased every year for the last 20 years. The technological advancements of society have had a staggering effect on marketing. Marketing began as a simple job of posting an ad in your newspaper or buying a 30...
Posted by: Creativepool Editorial
In today’s digital era, it’s more important than ever for businesses to manage their core operations electronically. According to Edward Coram-James, Co-founder and CEO of digital marketing agency, Go Up, this is because of one simple...
Posted by: Creativepool Editorial
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...
Posted by: Creativepool Editorial
Alicia Van der Meer, digital marketing manager of Monumental, explains the evolution of influencer marketing in the last five years, with insight into how brands can get it right. With personal accounts from today’s influencers, Alicia dissects...
Posted by: Creativepool Editorial
For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...
Posted by: Creativepool Editorial
There’s a lot of buzz and excitement around the combination of digital marketing and web scraping. Data has always been the driving force behind marketing strategies, so the arrival of something that can gather external data was always going to...
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
In their primary role, digital designers combine their creativity and technical skills to produce digital graphics for computer and electronic games, websites, movie special effects, and more. Some digital designers might create graphics for...
Posted by: Creativepool
Sara Alam is 26 and the Marketing Manager of Saddington Baynes. She is talented and passionate enough that her determination and ambition will lead her anywhere, guiding her steady steps in a much competitive industry. The best part? She did not need...
Posted by: Creativepool Editorial
As the coronavirus crisis continues to hit cash flows, force redundancies and cause disruption to normal business operations, thousands of companies across the UK are currently operating on reduced marketing budgets. Though putting marketing...
Posted by: Creativepool
Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...
Posted by: Creativepool Editorial
2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...
Posted by: Woven Agency
The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...
Posted by: SMACK Agency
Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...
Posted by: SMACK Agency
For this week’s getting to know, I sat down with David Wharram, the CEO of Coast Digital - a digital marketing agency that prides itself as an agency that thinks about digital marketing “in a different way.” What does that mean...
Posted by: Benjamin Hiorns
Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...
Posted by: Benjamin Hiorns
You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....
Posted by: Woven Agency
Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....
Posted by: Woven Agency
London; it’s innovative, culturally diverse and up until last year (2017) had held on to its title of ‘World’s Most Influential City’ (according to the Global Cities Index). Clearly, London remains one of the world’s most important places,...
Posted by: Beyond The Book
Leeds-based integrated digital marketing specialist, Enjoy Digital, is spreading some extra special festive cheer this December with the launch of its interactive online Christmas GIF generator. The online application is available here:...
Posted by: Enjoy Digital