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Leaders

Ribena Unlock Ribenary World With Interactive AR App

Ribena has partnered with J. Walter Thompson London, Brass and Diverse Interactive to create an interactive app called “Doodle Your World,” which allows users to literally ‘doodle’ on their surroundings, by using Ribenary characters that come...

Posted by: Creativepool Editorial
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Leaders

IKEA Employs Syrian Refugees in Monumental Social Sustainability Drive

The Swedish furniture giants at IKEA are developing workshops in Jordan employing Syrian refugees and local people, with the eventual aim of helping to integrate refugees into the economy and create jobs in the country. The initiative is part of a...

Posted by: Benjamin Hiorns
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Inspiration

What the hell are you doing here? Find out for yourself.

The entire creative industry is talking about purpose. The purpose of a project. Doing work with purpose. ‘Great innovation. World changing idea. #purpose’. But no one’s talking about their own. So, as part of this year's D&AD...

Posted by: Emily Jeffrey-Barrett
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Leaders

When AR and VR combined: Say hello to Mixed Reality

Don’t worry - I get it. You click on the title of this article and think “my god what?!” ANOTHER new medium, tech trend/fad/what-do-you-macallit I need to get my head around? Hush. Breathe. Sit down. Let me explain things to...

Posted by: Kate Lewin
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Originality vs. Innovation

Originality is overrated. It's common to think that in order to be cutting-edge, to be at the top of your game and foremost in your field, you need to be original. But in reality, this just isn't true. You can have something completely original and...

Posted by: Like Digital
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Leaders

Cheil Creatives Celebrate 10 years of Record Store Day

Strange as it might be, given the relentlessly 'progressive' nature of our entertainment, vinyl records have never been more popular in 2017. Whether it's a natural push back against the comparatively soulless, ephemeral nature of digital music...

Posted by: Benjamin Hiorns
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Leaders

Beach Meets : Patrick Savile

We first came across Patrick’s work many, many moons ago when he showed at the gallery at a People of Print exhibition - maybe back in 2011. But his recent show at Shoreditch mainstay Dream Bags Jaguar Shoes really blew us away. Get down there...

Posted by: Beach London
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Industry

The Freelancer Event of the Year: National Freelancers Day 2017

June 8th is going to be a big day in everyone’s calendars, but for freelancers in particular. That’s because it’s not just the general election, it’s also National Freelancers Day! So book your tickets, drop off your ballots...

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Workshop

How to decide your idea

*This tool only works if you have a clear focus question and have your ideas pinned down on post-it notes. We often read articles on “how to generate the million dollar idea”, but we rarely talk about how to decide on the idea. The...

Posted by: Maksimilian Kallhed
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Inspiration

Trailblazers: Addressing the entire world at what3words

what3words is the simplest way to talk about any location. This London-based startup has given every 3m x 3m square on the planet, a fixed and unique three word address which uses ordinary, everyday vocabulary across 14 languages. By saying...

Posted by: Kate Lewin
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Leaders

Channel 4 and ITV Unite Against Dementia for Alzheimer's Society

Channel 4 and ITV are uniting for the first time for a major brand campaign for the Alzheimer's Society, created by McCann London. Launching “United Against Dementia” today (Monday 24 April) from 20:55, this is the first time either TV...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCP - Royal British Legion VCCP Media have been appointed The Royal British Legion’s media planning and buying agency following a competitive pitch process informed by Creativebrief. The incumbent was Maxus. The Royal British Legion was...

Posted by: Creativepool Editorial
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Leaders

2017 Natwest everywoman Awards Open For Entries

The NatWest everywoman Awards celebrates the UK’s brightest female entrepreneurs, from innovative start-ups to established multi-million-pound organisations and will this year celebrate its 15th anniversary. During this time it has become a...

Posted by: Creativepool Editorial
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Leaders

Direct Line's New Billboards Hack Car Radios and Geo Maps

Direct Line has announced the launch of a digital out of home (DOOH) campaign (the first using large scale DOOH roadside formats) in support of its new “Onward Travel” proposition. Tailored to match the conditions that consumers see the...

Posted by: Creativepool Editorial
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Leaders

Pre-Roll the Most Informative & Engaging Video Ad Format

IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with the video advertising specialists at YuMe Inc, recently announced the results of a scientific media trial examining the impact and value of pre-roll, mid-roll,...

Posted by: Creativepool Editorial
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Leaders

Halifax and Kinetic take the Thunderbirds on a UK Tour

Halifax has collaborated with Greenhouse GroupM and the contextual advertising specialists at Kinetic to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily engaged with...

Posted by: Creativepool Editorial
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Leaders

Kellogg’s Invests £6 million in Crunchy Nut

Kellogg’s is investing more than £6 million in advertising for Crunchy Nut this year, 31% of which will be spent digitally, as the brand reaches out to social influencers in its “Search for the Ultimate Crunchy Nutter” competition. The...

Posted by: Creativepool Editorial
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Leaders

British Vogue hires first male editor, Edward Enninful

Iconic fashion brand Vogue announced this week that Edward Enninful would serve as the editor of their British magazine. This is notable not only because Enninful will become the magazine's first male editor, but also the first black editor of a...

Posted by: Benjamin Hiorns
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Inspiration

From Candy To Casino: How Mobile Games Make Money - Part 1 - Strategy

We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...

Posted by: Pentasia UK
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Workshop

Why content activism can save brands from the tyranny of always-on

Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...

Posted by: Southpaw
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Features

An Interview With Nayaab Tania

Tell us a bit about yourself? My names Nayaab Tania, I'm 21 years old and a Stylist/Director based in London. Most challenging job to date? It would have to be the Adidas x Bape Campaign that I styled. I felt the pressure on this shoot as it was...

Posted by: DMB Represents
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Inspiration

Discover the four behaviours impacting your communications

Social media has become central to the way many of us stay connected - not just to our nearest and dearest, but to the global population. But following the recent revelations of fake news, people are seeing the way others share online in a new light;...

Posted by: Canvas8
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Leaders

WCRS hit the Garden and the Kitchen for B&Q Spring Campaign

This week sees the launch of B&Q’s latest TV spot, part of its fully integrated Spring campaign from WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution,...

Posted by: Creativepool Editorial
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Leaders

Adland Responds to the Great Kendall Jenner Pepsi Debacle

When Pepsi dropped their no-doubt incredibly expensive and undeniably ambitious new ad earlier this week, they probably had no idea that, by week's end, the spot would have dominated global headlines, which is particularly impressive, given the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCP - Domino's Pizza Domino's has appointed VCCP as its lead creative and strategic agency for the UK and Ireland after a competitive pitch process. VCCP will be working on its above-the-line business, but Incumbent Iris will continue to work on...

Posted by: Creativepool Editorial

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