Displaying 469 - 504 of 658 results
It's a constant 24 month cycle we've all become sadly accustomed with. The semi-ritualistic shedding of one smartphone for another as our contracts expire and we look to the newest handsets on the market for our next technological fix. The Dutch...
Posted by: Benjamin Hiorns
I sat down to watch Apple's WWDC15 keynote speech last night with a certain degree of trepidation. On one hand, the company was unlikely to make any dramatic announcements having only just released the surprisingly successful Apple Watch, but on the...
Posted by: Benjamin Hiorns
Nobody likes a show-off. Unless they’re on X Factor and have zero talent, of course; THEN we like a show-off because it makes the dismissive “you’ve got four noes” that bit sweeter. But seriously, if you’re going to brag...
Posted by: Ashley Morrison
Yesterday, when the rest of the world's attention was focused squarely on the (admittedly abhorrent) FIFA scandal, die-hard nerds such as myself has our attention fixed not towards Sep Blatter's crumbling ivory tower, but to San Francisco. Google's...
Posted by: Benjamin Hiorns
Art Directors in advertising are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. They can be...
Posted by: Creativepool
Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...
Posted by: Creativepool
Advertising account planners set the communication strategy for advertising campaigns. They establish the goals and objectives, target audience, message and tone in which the campaign should be delivered. Planners define how a particular strategy...
Posted by: Creativepool
An EU court recently ruled that the Skype and Sky TV logos were so similar that there is a strong likelihood they could be confused with one another, which effectively means that Skype is now unable to register its current logo as a trademark. The...
Posted by: Creativepool Editorial
Loughborough University announced this week that it will be temporarily halting the rollout of its new visual identity as a result of a petition set up to revoke the revised logo, which was supposedly developed with the aim of bringing the branding...
Posted by: Benjamin Hiorns
Digital tattoos and telepathy Anyone who has ever played through the classic sci-fi adventure game Deus Ex probably left the experience with one of two thoughts: “When dealing with biomechanical augmentation, at what point do we truly begin to...
Posted by: Benjamin Hiorns
Imagine if no artist had ever signed their canvas. What would the art market look like today, how would works be attributed; valued, bought and sold? Artists do identify their work and have access to well organised and established routes to revenues...
Posted by: Creative Barcode
OK, so you won't get to experience the giddy thrills of being chased out of a packed venue by a horde of screaming teenage girls, and you won't suddenly inherit John Lennon's knack for penning bizarrely poetic rhyming couplets, but thanks to Google,...
Posted by: Benjamin Hiorns
I was reminded recently, whilst watching the various political party election kick-offs, of a book by Simon Sinek called “Start with why”. As David and Ed start kicking metaphorical lumps out of each other, it occurred to me just how far...
Posted by: BWP Group
Say what you like about Facebook, but Mark Zuckerber's social media monopoliser has (for better or worse) become an integral part of our shared cultural heritage in recent years. Who amongst you, the media-savvy Creativepool reader, could honestly...
Posted by: Benjamin Hiorns
AMV BBDO has created a new integrated campaign for The Open University, the first since it won the OU account in a competitive pitch last year. Leagas Delaney was Open University’s previous pan-European ad agency, having won the account in...
Posted by: Creativepool Editorial
Samsung and Leo Burnett recently achieved quite a monumental feat when they allowed an Australian father to witness his child being born from over 4,000 kilometres away using the Samsung Gear VR headset. A world-first live streaming event, Jason...
Posted by: Creativepool Editorial
Razorfish and Adobe are unveiling what they're calling "The future of retail" at this year's Adobe Summit with a new physical storefront experience that connects the customer across all touch points, helping retailers to sell their wares more...
Posted by: Creativepool Editorial
Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...
Posted by: Benjamin Hiorns
Former Zulu Alpha Kilo executives Shari Walczak and Shane Ogilvie have left their posts as executive planning director and executive creative director respectively, to set up a new agency simply called “The Garden,” which they envision as...
Posted by: Creativepool Editorial
Microsoft has been announced as the launch partner for the new Manchester Media Wall by the boutique media company Ocean Outdoor, an agency that specialises in large-format digital billboards in iconic locations. The company's latest board is one its...
Posted by: Creativepool Editorial
Apple rev their (silent) engines If recent rumours are to be believed, it appears Apple are no longer content with simply ruling the gadget roost, they want to conquer the automotive world too. According to The Wall Street Journal, the tech giants...
Posted by: Benjamin Hiorns
JWT - US Marine Corps Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter...
Posted by: Creativepool Editorial
Hundreds of scholarships available for 2015 Masters courses at University of the Arts London University of the Arts London is the world’s leading specialist creative university and hosts the largest postgraduate arts and design community in...
Posted by: Creativepool
As a Mac user (I went Mac and never went back around the tail end of 2006), I honestly had very little interest in Microsoft's Windows 10 event, which took place yesterday (January 21), and I wasn't the only one. The announcement alone left people...
Posted by: Benjamin Hiorns
The 2015 Consumer Electronics Show in Las Vegas only opened to the public today, but it held a special day for the press yesterday (January 6) where many exciting products and developments were announced. Here I'll be examining some of the most...
Posted by: Benjamin Hiorns
FedEx, the American global courier delivery service, is looking to bolster interest in its UK division with a new film featuring the famed Nevisian hot sauce maker Llewellyn Clarke, whose “Hot Pepper Sauce,” is shown travelling from the...
Posted by: Creativepool Editorial
Uber is the revolutionary taxi service that's taken the US by storm and is set to make a similar impression over here as it moves into its third English City; Leeds, following successful debuts in London and Manchester. The Uber technology platform...
Posted by: Benjamin Hiorns
The Publicis Groupe owned global marketing and technology company DigitasLBi, has recently been named in the Media Plan of the Year competition, with their work for the Motorola Moto X smartphone earning them pride of place in the “Campaign...
Posted by: Benjamin Hiorns
by Ashley Morrison The other day, I was at a party and talking to someone who wrote for a technical magazine. Personally, I'm a generalist; unlike him, I don't have one particular area of expertise. So that means, as a freelance copywriter, I've...
Posted by: Ashley Morrison
Yesterday i.Predictus, the demand-side television analytics platform, announced a trial relationship with Havas Edge, the largest vertically integrated full-service direct response agency in the world. The trial will last for three month, over which...
Posted by: Benjamin Hiorns
Nik Wallenda, the man they call “The King of the Highwire” is about to attempt his most audacious tightrope walk yet; traversing the Chicago skyline. He will also be walking a portion of the rope wearing a blindfold, leaving his...
Posted by: Benjamin Hiorns
Leading product design consultancy Seymourpowell recently announced a complete re-design for Bausch + Lomb's “Artelec” eye care range, with a shift in packaging that aims to create “A point of difference in both the consumer and eye...
Posted by: Benjamin Hiorns
Visitors to Nissan's stand at this year's Paris Motor Show (which runs until the 19th of October at the Porte de Versailles) will be able to take part in a unique new virtual reality experience, brought to life by a combination of the new Oculus Rift...
Posted by: Benjamin Hiorns
Ogilvy & Mather has developed a TV spot urging Indians to get involved with the Hero Indian Super League with an official TV campaign called “C'mon India, Let's Football!” The TV spot forms the basis of an extensive, 36-day, 360 degree...
Posted by: Benjamin Hiorns
We recently spoke to Christope Huet, the digital artist behind the fourth PSD, in series 3, of the TEN Collection (a collaboration project with 5 photographers, and 5 designers, from 10 different countries). Fotolia: Christophe, we’ve been...
Posted by: Fotolia
A new campaign will be launched by Nissan this week for their line of rugged commercial vans in conjunction with TBWA/Chiat Day, which stars American rockstar and Poison frontman, Bret Michaels. The campaign, called “Tough Love”, is...
Posted by: Benjamin Hiorns