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Inspiration

Save 20% with this Adobe CC Black Friday deal

You can now grab all the Adobe apps for an exclusive price It's on. Adobe is offering 20% off the Adobe Creative Cloud exclusively for Black Friday, in a limited-time sale running from today, 16 November, until Friday 27 November. Those interested...

Posted by: Creativepool Editorial
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Leaders

Why Helvetica Now is a big deal

You may have heard Helvetica has been updated for the first time in 35 years. In the world of typography, that counts as a very well kerned and perfectly typeset Really Big Deal. But even outside of design studios, where we actively pay attention to...

Posted by: Rob Pratt
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Leaders

Amplify & Seed confirm strategic partnership in parity ownership deal

Amplify, the marketing agency that aims to join the dots between people, brands and culture, has bought a parity stake in Seed - the marketing agency that specialises in targeting students for brands including Budweiser and Nike. The deal further...

Posted by: Creativepool Editorial
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Leaders

Just Eat Devour £10m X Factor Sponsorship Deal

Two icons of the weekend are partnering to deliver a feast of great food and fantastic entertainment to the nation on Saturday and Sunday nights. Just Eat, the leading marketplace for online food delivery, is to become the new broadcast sponsor of...

Posted by: Creativepool Editorial
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Inspiration

The Real Deal

My inspiration from this year’s Festival of Creativity in Cannes came from experiencing people who were the Real Deal. ‘Real Deal’ness was heard in every word of Condé Nast Artistic Director Anna Wintour’s elegant...

Posted by: Ann Wixley
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Leaders

Rentrak brings home $128mil Kantar deal

Rentrak, the US ratings measurement company, recently completed its acquisition of Kantar Media's US assets in a deal worth around $128 million, $30 million higher than projected back in October, when Rentrak agreed to issue 1.53 million shares of...

Posted by: Creativepool Editorial
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Features

The Devil's deal. Are agencies really paying to pitch?

I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...

Posted by: Creativepool
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Leaders

Discussing sonic branding with the Global CMO of amp - #GettingToKnow

The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...

Posted by: Creativepool Editorial
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Features

How Brands choose Agencies

It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...

Posted by: Antonino Lupo
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Features

Facebook’s business model is in danger

Facebook made it quite clear that the company isn’t fine with Apple allowing users to opt out of personalised ad tracking with iOS 14. Of course, that shouldn’t come as a surprise to anybody. Some context first: Apple has officially...

Posted by: Antonino Lupo
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Workshop

How much should I charge as a Photographer?

A guide to photography rates, with tips and advice from experienced professionals in the industry Telling entire stories with the power of one frame. Capturing emotions in a shot. This is the matter of which photographers are made; masters of...

Posted by: Antonino Lupo
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Workshop

The 5 secrets to a killer brand community that you can learn today

People love coming together for a number of reasons, and more than anything else. It is one of the many things that this global crisis has taught us - and a positive lesson, for once. There is nothing like a worldwide illness to make people feel...

Posted by: Antonino Lupo
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Leaders

How brands can survive in the age of cancel culture

Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...

Posted by: Creativepool Editorial
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Features

Have you seen the latest anti-gay petition?

What have we learned from this LGBT+ History Month? It just so happens that Cadbury decides to release a brilliant ad, called Golden Goobilee, where the brand showcases several ways of enjoying their gooey and delicious Creme Eggs. It just so...

Posted by: Antonino Lupo
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Workshop

How much should I charge as a freelance musician/composer?

A guide to freelance music composition rates, with tips and advice from experienced professionals in the industry Musicians and composers set the mood of the stories we love and cherish the most in our hearts. Without musicians, horror films would...

Posted by: Antonino Lupo
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Inspiration

Turning failures into successes - #CompanySpotlight

If you need proof that persistence pays off, all you should do is listen to Ampersans's story. Born out of hundreds of agency rejections and some failed internships, Ampersans is the crystalised dream of a creative who wouldn't take 'no' for an...

Posted by: Creativepool Editorial
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Features

Design in 2021: What will influence creative?

The wonderful thing about design trends is that with a new year comes an opportunity to reset and quite literally breathe new air, colour and technique into our work.We’ve spotlighted three themes which we see dominating the creative direction...

Posted by: Something Big
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Inspiration

From university to freelancing? No problem! - #MemberSpotlight

Clearly, an extensive experience doesn't automatically suggest talent. How many stories have you heard of 'bland' seasoned professionals? On the other hand, you can sometimes get the occasional Harry Whatrup rising from the other end of the...

Posted by: Creativepool Editorial
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Inspiration

The Destiny of a Motion Graphics Designer - #MemberSpotlight

Some things in life, you just know. You know if you want to be a chef or an astronaut. You know if you want to be creative or do anything else. It may sound cheesy, but once creative, always creative is quite a good mantra - if you start creating for...

Posted by: Creativepool Editorial
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Features

10 ways to fend off freelance loneliness in 2021

Happy new year, freelancers! Surely 2020 has been an interesting one for all of you, in both good and bad ways. After an initial discouraging time of radio silence and cancelled projects, it seems that some clients are finally starting to come back,...

Posted by: Antonino Lupo
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Inspiration

2021's most inspiring Graphic Design trends

If you thought 2020 was a chaos, you clearly haven’t seen what graphic design might have in store for 2021. After such an unbelievable year (in good and bad terms), we can all expect designers to bear the marks of 2020 for quite some time,...

Posted by: Antonino Lupo
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Inspiration

2021: Predictions for an Unpredictable Year

One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...

Posted by: Wolff Olins
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Industry

Behind the Idea: how AMV BBDO celebrates 'Xmess'

We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...

Posted by: Creativepool Editorial
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Inspiration

Designers shouldn’t spend 8 hours a day stuck to a chair

Staying in touch with reality is a powerful drive for your creative inspiration. When we ask those wonderful creatives in our community how they stay inspired, most of them reply that having a walk or looking at the world around is their personal...

Posted by: Creativepool Editorial
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Workshop

Should you leave your job during the pandemic?

You keep looking at the clock waiting for your day to end. The thought of Monday mornings just won’t let you enjoy your weekends. You can’t wait for the next day off - even if you just spent an entire week on leave. We’ve all been...

Posted by: Antonino Lupo
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Inspiration

Think like a hoover

It's hard to imagine being inspired while only focusing on your own art. That is the fastest way to lead your creativity to stall - to stop looking at fellow creatives, and to become too self-absorbed into your own works. Instead, you should try to...

Posted by: Creativepool Editorial

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