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Leaders

ANDY Awards 2016: The Big Winners

The 2016 International ANDY Awards took place in New York on Tuesday night, April 12th, and we have the lowdown on all the big winners, who were recognised at the prestigious awards for their bravery and creativity in the advertising and marketing...

Posted by: Creativepool Editorial
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Leaders

Managing The Unmanageable: Is there a formula for creativity?

Creativity vs. Profitability: Ten leading creative agencies brought together to hash it out It's a question that is as old as advertising itself: How does an agency put a price tag on creativity? How can you place a value on something as intangible...

Posted by: Tracey Shirtcliff
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Leaders

Top Hires of the Week

DDB New York DDB New York has dramatically expanded its strategy department with five new hires: Director of Content Strategy Tim Polder, Director of Social Strategy Chiara Martini, Associate Planning Director Neil Simpson, Social Strategist Amanda...

Posted by: Creativepool Editorial
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Leaders

DDB Hamburg prove that the Weapen is mightier than the sword

Across globe, journalists are constantly under the threat of violence, and many unfortunately end up as victims, as simply researching authoritarian regimes or organised crime can be a life-threatening profession. In 2015 alone, 144 reporters were...

Posted by: Creativepool Editorial
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Leaders

The Gunn Report publishes 2015 Book and Showreel of the Year

The Gunn Report, the global index of creative excellence in advertising, has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world's best advertising performance in the year January to December 2015 based on the...

Posted by: Creativepool Editorial
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Leaders

Epic Awards Roundup

Rufus Leonard sweep the Transform Awards Europe Rufus Leonard picked up a haul of five awards at the Transform Awards Europe last night in a ceremony that recognises and celebrates excellence and innovation in branding. The agency’s total tally...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Adam & Eve/DDB - Lloyds Bank For Your Next Step Lloyds Bank has launched a new brand campaign, its first since moving the account to adam&eveDDB in 2015. The new campaign introduces the “For Your Next Step” strap line, whilst also...

Posted by: Creativepool Editorial
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Industry

2016 Creative Industry Top 100 Influencers

Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...

Posted by: Creativepool
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Leaders

Geometry Global clean up at Dubai Lynx Awards

Geometry Global Dubai took home 18 awards at last Wednesday’s Dubai Lynx festival. The awards haul included the top prize of a Grand Prix as well as six Gold, seven Silver and four Bronze in total, making the agency one of the most awarded of the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VML – Wendy's The Wendy's fast food has announced named VML as its creative agency of record. The Kansas City-headquartered firm will expand its role from Wendy's digital agency of record to full creative development. Kurt Kane, Wendy's Chief...

Posted by: Creativepool Editorial
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Leaders

How brands and agencies celebrated International Women's Day 2016

Say what you want about adland, but it's always been an incredibly progressive industry, so it's only natural that many of the industry's biggest and best agencies and brands would want to piggyback on the social media frenzy surrounding...

Posted by: Benjamin Hiorns
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Features

Dubai Lynx Live: James Murphy Interview

Our coverage of Dubai Lynx International Festival of Creativity continues. As the festival celebrates its 10th birthday, we're continuing to bring you interviews with some of the top creative minds at the festival. This morning, Creativepool Founder...

Posted by: Creativepool
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Leaders

Big Four agencies dominate Dubai Lynx shortlists

The lion's share of the Dubai Lynx Festival of Creativity shortlists were released yesterday, with Leo Burnett, J.Walter Thompson, Impact BBDO and Memac Ogilvy leading the nominations. Leo Burnett will no doubt be attempting to repeat its double...

Posted by: Creativepool Editorial
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Leaders

The Week in Branding

SomeOne create flowery identity for Hello Student SomeOne has created the new brand identity for a student accommodation service from Empiric Student Accommodation, which aims to provide accommodation and services for student living. The consultancy...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Leo Burnett Leo Burnett has announced the appointment of Chaka Sobhani to the role of Chief Creative Officer. Chaka, who joins Leo Burnett London from Mother, brings with her 20 years of experience from both the Advertising and Broadcast industries,...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB Worldwide

DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...

Posted by: Creativepool Editorial
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Leaders

The Week in Branding

Studio Output create design-savvy logo for the BBC Connected Studio BBC Connected Studio Idents Studio Output has redesigned the visual identity for the BBC Connected Studio, BBC’s digital research arm, in order to make it more...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

DDB New York DDB Worldwide has announced the appointment of three executive creative directors at DDB New York. After a strong year of new business growth in 2015, including Pure Leaf, Qualcomm and Huawei, the agency is increasing its creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

RKCR/Y&R – Premier League The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency of record. The WPP agency will begin working on the advertising, digital and social media account immediately. RKCR/Y&R won...

Posted by: Creativepool Editorial
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Leaders

Top Ten Account Wins of the Week

WCRS - First TransPennine Express First TransPennine Express, a UK train operating company which services the major cities of Northern England as well as Scotland, has just appointed WCRS as its creative agency following a competitive four-way pitch...

Posted by: Creativepool Editorial
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Leaders

Finding The Best Creative Work: The Annual Shortlist Goes Live!

Buckle up! The shortlist for 2016's Creativepool Annual has just been announced. There's been eight times as many projects entered compared to last year’s Annual, which is staggering. In this year's shortlist we're shown an amazing reflection...

Posted by: Creativepool
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Leaders

The 2016 Cannes Lions campaign is here

The new in-house Cannes Lions campaign by Jack Morton Worldwide promotes the 2016 International Festival of Creativity by revealing how grateful it is for creative ideas. Called simply “Thank You Creativity,” the integrated campaign is...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Start Group Mac Macdonald, the President and Partner at Sid Lee Amsterdam, has been appointed the Group CEO at Start Group, the independent global network formerly known as Start JudgeGill. Based in London, he will focus initially on developing...

Posted by: Creativepool Editorial
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Leaders

D&AD reveals Next Awards 2016 juries

The Juries for the D&AD Next Awards have been announced, and for the second year running, it’s an impressive line-up of well-known creative leaders. Tasked with selecting this year’s winning entries, the juries will be lead by Laura...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

BBD Perfect Storm Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and...

Posted by: Creativepool Editorial
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Leaders

Top Ads of the Week: Super Bowl Special

The Super Bowl isn't just the biggest day of the year for the NFL, it's by and large the biggest day of the year for ad land too, as countless millions from across the globe tune in to watch armies of heavily armoured blokes bash seven shades out of...

Posted by: Benjamin Hiorns
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Leaders

Advertising Age names agency A-List Winners

Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability...

Posted by: Creativepool Editorial
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Leaders

British Arrows Awards announce 2016 Jury

After the Craft Awards rounded up 2015 by celebrating British Advertising’s unsung heroes, the British Arrows has now announced the Jury for the British Arrows Awards 2016. The awards, to be held on Wednesday 23rd March, celebrate the biggest...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Fingerpaint Marketing Fingerpaint Marketing has hired seasoned executive Bill McEllen to lead its ever-expanding New York office in Saratoga Springs. The news is a major win for the full service creative agency, with McEllen bringing with him over...

Posted by: Creativepool Editorial
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Leaders

Zebra celebrate anniversary with central London migration

Global content production and adaptation company Zebra Worldwide is marking its 10 year anniversary by launching a content focused consulting & technology offer from new offices in W1. Founded by Luke Hammersley and Nic Franklin in 2005, Zebra...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Maccy D's to Gumtree's

Boxer - McDonald's Boxer has designed a new packaging range for McDonald’s in order to help the fast food giant better reflect its vision as a more modern and progressive company. Beginning in the US, the new look will also roll out to the UK...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Creativepool Editorial
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Leaders

Top Ten Ads of 2015

J. Walter Thompson London - KitKat As the countdown to the festive season began in earnest, millions of Brits had one worried eye on the exhausting side of Christmas. On top of this, they had to contend with more and more banal Christmas ads,...

Posted by: Benjamin Hiorns
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Leaders

The Top Technology Stories of 2015

January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: TBWA Worldwide

TBWA\Paris create a gender-free Christmas What worldview are we giving to our children? That's the question that food retailer Système U has tasked itself with answering over the 2015 Christmas period with an ambitious, and actually rather...

Posted by: Creativepool Editorial

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