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Leaders

A look at influencer marketing and dating brands

Influencer marketing is on the rise, as influencers prove to be one of the most effective marketing tools in the era of social media. These inspiring social figures can attract hundreds of thousands of followers, bringing a wide array of benefits to...

Posted by: Creativepool Editorial
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Leaders

How to market a sustainable brand and cut through the noise

It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...

Posted by: Creativepool Editorial
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Industry

The effects of the corona crisis on the creative job market

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Workshop

Preparing for the Post-COVID Jobs Market

“This too shall pass” is a popular saying derived from ancient Persia that reflects rather elegantly and succinctly on the ephemerality of the human condition. It’s a mantra that many of us have undoubtedly been muttering under our...

Posted by: Benjamin Hiorns
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Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
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Leaders

Are automotive brands accidentally alienating the female market?

By Erminia Blackden, head of strategy at Partners Andrews Aldridge... Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...

Posted by: Engine
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Leaders

Teads Raises $47 Million In Debt Financing to expand into Asian market

Teads, the inventor of outstream video advertising and the world's number one video advertising marketplace, has raised $47 Million of new debt financing, thanks to a bank syndicate including BNPP, Bank of China, HSBC, Banque Palatine and BPI. The...

Posted by: Creativepool Editorial
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Inspiration

Branding Bud: Bringing Cannabis to Market

With the US seeing states legalising weed (Alaska, Oregon, Washington and Colorado) there’s something of a scrabble to rebrand cannabis to a mass audience. Should health benefits be the calling card, targeting yoga bunnies looking for that extra...

Posted by: Jade French
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Leaders

Bompas & Parr bring 'breathable cocktails' to Borough Market

Bompas & Parr are set to open an immersive new cocktail bar in London over summer, which will provide visitors with “Breathable cocktails.” A self-initiated project from the culinary events consultancy, the interior of the bar will be...

Posted by: Creativepool Editorial
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Leaders

Making a new burger market with no beef

The fast food giant Burger King hasn't even officially launched in India yet, but it has already proven a huge success in the country. Burger King India's Facebook page has already racked up over 100,000 likes within only seven days of launching,...

Posted by: Benjamin Hiorns
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Leaders

Made in USA: How to grow a job market

Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....

Posted by: Benjamin Hiorns
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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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Leaders

The not so super market. Why Tesco has lost its way.

The CEO of Tesco, Philip Clarke, is now the ex-CEO of Tesco. He left the job last week, having failed to turn the retailer's fortunes around. Indeed, some would argue that he was actually the catalyst for the decline in the store's success. These...

Posted by: Magnus Shaw
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Leaders

Amaze design and build market leading web portal for Coats plc.

Amaze has helped Coats launch an innovative customer-facing web portal for the Industrial Division of Coats plc, the global leader in industrial thread and consumer textile crafts. This follows the earlier appointment of Amaze as lead digital...

Posted by: AmazeRealise
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Workshop

Market conversations in the web 2.0 world

Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...

Posted by: Creativepool
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Workshop

Improving market will improve recruitment standards

Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...

Posted by: Creativepool
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Leaders

Rebrand Roundup: Netflix cannabis, eHarmony, YouTube and other stories

Carrot - Netflix Streaming giant Netflix has partnered with creative agency Carrot and a California cannabis dispensary, to produce weed themed around several of its TV series. The marijuana, which was produced in limited-edition packaging and went...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Core – RSVP The Australian dating site RSVP has appointed advertising agency Core as its agency of record following a three-way competitive creative pitch. Despite increased competition from free and paid services, more than half of Australians...

Posted by: Creativepool Editorial
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Leaders

Pivoting in the face of the new world

This piece is all about the "P" word. You have been warned. "Pivoting" is a palpable and prevalent protagonist in brand paradigms, purpose and communications, enough to possibly sound repetitive and preposterous to hear. But how do you pivot during...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Wavemaker - RNLI Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

72andSunny - Trojan Following a competitive review, Trojan Brand Condoms has tapped 72andSunny New York as its lead creative agency. As the leader in the condom category, Trojan will work with 72andSunny New York to engage a new generation of...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

RSA Films RSA Films has added filmmaker and acclaimed actor Ewan McGregor for commercial representation globally. The film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s “Fargo,” is also a natural...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...

Posted by: Creativepool Editorial
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Leaders

Will Designers Dream of Electric Sheep?

I’m baking bread. You should too. It’s fun. Creative. Somehow messy. I personally don’t follow a recipe; it’s a pretty straight-forward process. Below is a standard recipe:(1) Dissolve yeast in warm water in a large bowl. Add the sugar, 1...

Posted by: Andrea

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