Displaying 505 - 540 of 1583 results
When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...
Posted by: James Thomlinson
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
The ever-evolving digital landscape, and consumers’ increasingly high expectations from brands to deliver connected digital experiences, have forever changed the way businesses present themselves and communicate with audiences. With...
Posted by: Creativepool Editorial
If you were to ask Andrew Lord how he came about to found an agency, he would probably answer that the distance between the oil industry and an animation studio is not so large as one may think. We caught up with Andrew, one of the co-founders of...
Posted by: Creativepool Editorial
For those who believe in greatness from small beginnings, TC Communication's story is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2, Mizuno and...
Posted by: Creativepool Editorial
This week, Disney+ finally launched in the UK at perhaps the most opportune time in history - when almost all of us are forced to stay indoors. We can gently chuckle at the conspiracy theories about Disney engineering coronavirus to maximise...
Posted by: Benjamin Hiorns
The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...
Posted by: Creativepool Editorial
As luxury consumers' behaviour changes from 'having' to 'being', experiences are being increasingly valued as much as products. Brands can capitalise on this by creating experiences that are the sweet spot between brand aspiration and brand vision....
Posted by: Imagination
As the world prepares for even more strict measures of lockdown, we decided to provide guidance on how to handle remote working for your employees. The below guide collects information from official sources, such as the UK Government's website, and...
Posted by: Creativepool Editorial
This week, Adobe offered a free 2-month membership to its creative cloud platform to existing subscribers in order to help soften the blow felt by the creative industries (and the working world in general) after the Covid-19 outbreak. This is just...
Posted by: Benjamin Hiorns
The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...
Posted by: Creativepool Editorial
Cheddar Creative is a creative agency with a difference. They deal in campaigns that are unorthodox, engaging and create innovative user experiences peppered with moments of delight. They deal is creative that is crafted to inspire trust, credibility...
Posted by: Creativepool Editorial
UK Ecommerce is set to account for almost a quarter of all retail spend in the UK in 2020, and it’s well documented that the high-street is struggling to compete with online retailers. The British Retail Consortium (BRC) has even called 2019...
Posted by: Creativepool Editorial
While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...
Posted by: Southpaw
With research firm Savvy finding that 38% of UK shoppers intended to celebrate Valentine’s Day this year, expecting to spend around £113,000,000 on jewellery alone, the romantic event still represents a valuable opportunity to drive sales,...
Posted by: Caroline Burgess-Pike
For this week’s getting to know, I sat down with David Wharram, the CEO of Coast Digital - a digital marketing agency that prides itself as an agency that thinks about digital marketing “in a different way.” What does that mean...
Posted by: Benjamin Hiorns
Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...
Posted by: SMACK Agency
2020 is set to be a huge year for major sporting events. With Wembley hosting the European championship football final and England hosting all their home games at the national stadium, we are likely to see the onset of a football fever unseen since...
Posted by: Posterscope
Do you actively think about how your visitors come to you? If you’re still relying on erratic websites and referral traffic, the mercy of social media algorithms, and Google - where over 50% of today’s searches result in zero clicks - you...
Posted by: Creativepool Editorial
A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...
Posted by: Creativepool Editorial
Anyone looking for a new website or to redesign an existing one will have likely at some point been confused by the terms "web development" and "web design." Even if you thought you had an idea what they were about, the lines can become so blurred...
Posted by: Cefar
Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...
Posted by: Caroline Burgess-Pike
In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...
Posted by: Alan
There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). Yes, we can give rigorous evidence-based forecasts of the rational - DOOH is growing, and saw growth of...
Posted by: Posterscope
Let’s talk tech. From parallel reality to living laboratories, we saw some mind-blowing innovation at CES 2020. Scroll down to see what piqued our interest. Quibi present Turnstyle: Vertical Streaming We aren’t the first to admit that...
Posted by: The Flash Pack
Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...
Posted by: Creativepool Editorial
This afternoon, Shutterstock announced its ninth annual Creative Trends Report, which uses the billions of image, video and music searches and downloads made on the platform in the last 12 months to show us what’s trending around the globe. By...
Posted by: Benjamin Hiorns
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...
Posted by: Creativepool Editorial
The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...
Posted by: Creativepool Editorial
Despite common perception, organisation and creativity don’t have to be mutually exclusive. But in creative agencies – where teams juggle multiple clients with constantly changing demands – forward planning and prioritisation can seem...
Posted by: Creativepool Editorial
How much money do you make as an Art Director in the advertising industry? This video is a simple aggregation of research, mostly made up of that sweet, fun statistical salary data from Glassdoor.com, Salary.com, and Payscale.com. If you're curious,...
Posted by: Kevin Forister
With the end of 2019 imminent, the conversations around what the marketing industry can expect in the coming year are well underway. Technology is expanding and developing at a rapid pace, and marketing is no exception. In the past year, we have...
Posted by: Creativepool Editorial
The human experience is growing increasingly complex. We know more and care more about our world and our impact upon it, and our changing priorities are filtering through to all areas of business and design. Changing mindsets, accelerated by rising...
Posted by: Benjamin Hiorns
With shopping peaks continuing to drive major sales for brands, it’s more important than ever for retailers to be prepared for moments in the year like Black Friday, Singles’ Day and Cyber Monday. Whilst you might expect the opposite...
Posted by: Creativepool Editorial
Last month, Penguin Random House collaborated with London-based studio Anyways Creative to create the ‘Books Make Us Better’ campaign to promote the joy of reading by gifting books at Christmas. The campaign aims to appeal to readers of...
Posted by: Creativepool Editorial
It’s that time of year again when we start to cast off the shackles of what has been a rather turbulent year and look ahead at the beacon of hope that is the new year. In the first of our annual trend pieces for 2019, Michele Arnese, Global CEO...
Posted by: Creativepool Editorial