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Displaying 109 - 144 of 1476 results

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Inspiration

How Barbie can inspire brands to get creative with cinema #PurposeMonth

Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...

Posted by: Creativepool Editorial
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Industry

Business for a better world.

Harnessing the Power of Business for a Better World: The Intersection of Profit, Purpose, and ESG There is a growing realisation that businesses must do more than simply generate profits. They must also serve as a force for good and contribute to...

Posted by: We Are Tilt
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Features

The Coronation of King Charles III in Advertising #Top10

Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...

Posted by: Benjamin Hiorns
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Inspiration

What Brand Believers Know That You Don’t

Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...

Posted by: Lysle Wickersham
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Industry

How to choose a graphic design company

Graphic design is an essential element in today's digital age, as it can help businesses communicate their brand message and stand out in a crowded market. However, not all businesses have the skills or resources to create high-quality designs...

Posted by: Creativepool Editorial
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Inspiration

Will AI take my job as a Copywriter? #ManvsMachine

In the first of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. As a copywriter myself I thought it obvious to start there but will be pitching man vs machine on a range of...

Posted by: Benjamin Hiorns
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Features

10 B Corps driving real change | #SustainabilityMonth

There are few qualifications as coveted in the modern world of branding and business as the B Corp classification. In a landscape where green credentials are one of the most important factors for millions of customers when choosing which brands to...

Posted by: Benjamin Hiorns
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Inspiration

The agency of tomorrow focusing on the youth of today | #CompanySpotlight

We Are Futures is a brand and social impact agency, which specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave, and help businesses connect with young people and their families. This week, we...

Posted by: Creativepool Editorial
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Inspiration

Distinctly Japanese restaurant comes to the UK in style | #BehindTheBrand

This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...

Posted by: Creativepool Editorial
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Inspiration

Defining Brand – The Most Misconceived Word In Business

When we launched a firm specializing in helping companies measure, build, and leverage brand and its equity to improve performance and increase returns, we knew naming the firm would be pretty important. After all, our name is our first impression....

Posted by: Lysle Wickersham
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Industry

Sinking our teeth into The Croc | #CompanySpotlight

How was your company born and where are you based? Back in the early 90’s the talented and ambitious copywriting and creative duo of Adam Wooff and Chris Tongeman decided to leave publishing and make the entrepreneurial leap into agency...

Posted by: Creativepool Editorial
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Industry

How to hire a great filmmaker

Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...

Posted by: Creativepool Editorial
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Inspiration

How to build high-value brands (and why you want one)

It was a fact not lost on George Clooney when he and Rande Gerber started Casamigos Tequila: strong brands are worth more. Casamigos, launched in 2013, sold four years later for a cool $1B netting Clooney an easy $233M. Not bad. The financial value...

Posted by: Lysle Wickersham
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Industry

The role of customer service in protecting brand reputation

Customer service is the face of a brand. The ease and speed of communications and how customers are spoken to and treated by advisors, helps them decide whether that company values their loyalty and repeat business. When customers have a negative...

Posted by: Creativepool Editorial
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Features

Good Eggs: The 10 most ‘Eastery’ Easter ads of all time

Easter is traditionally a time for family, friends, tradition, and eggs. Lots and lots of eggs. But for advertisers, it's also an opportunity to flex their creative muscles and capture the spirit of the holiday. From chocolate bunnies to egg hunts...

Posted by: Benjamin Hiorns
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Inspiration

Hydrafacial undergoes brand refresh with Free the Birds | #BehindTheBrand

Hydrafacial, a category-creating brand at the intersection of beauty and aesthetics, partnered with creative agency Free the Birds to refresh its visual identity and brand architecture to support its explosive global growth plans. Beloved by its...

Posted by: Creativepool Editorial
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Features

From benches to beds – Ad land’s best unconventional campaign stunts

Marketing is an ever-changing field, with new strategies and tactics emerging all the time, particularly in the lightspeed years following the pandemic. In today's highly competitive business landscape, traditional marketing techniques are no longer...

Posted by: Benjamin Hiorns
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Features

The reign of the deinfluencer is upon us

It was really anyone’s guess that what started with a few young teenagers talking to their webcams in the noughties, would become a serious business in 2023, fuelled by brand and book deals, gifts, press trips, and more. Believe it or not,...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Industry-leading DAM software company Bynder

Through its technology, Bynder is a company that helps all types of brands - including Spotify, Puma, Five Guys, and Icelandair - create timely and culturally-relevant marketing content for its advertising campaigns and branding efforts. Working at...

Posted by: Creativepool Editorial
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Features

Gotcha – How to create the perfect April Fools' Day stunt

April Fools' Day has always been a day when brands get to flex their creative muscles and conjure up innovative new ways to trick their customers and convert belly laughs into clicks. This year was no exception, with brands across the globe taking to...

Posted by: Benjamin Hiorns
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Industry

How to choose a social media agency

Social media has become a crucial part of any business’s marketing strategy. It’s an effective way to reach a large audience, build brand awareness, and engage with customers. However, managing social media accounts can be time-consuming...

Posted by: Creativepool Editorial
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Workshop

How to write compelling copy that actually sells | #MarketingMonth

No matter your line of business, you’ll need to create engaging copy - the words you use to promote your services online.  Whether you’re trying to catch the attention of passers-by with a poster, convert leads into customers with...

Posted by: Creativepool Editorial
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Workshop

How to hire a product designer

A product designer's role is to create products that are both eye-catching and easy to use. To do this, they must work with developers, engineers, marketing managers and other parties involved in the project to determine the desired outcomes. They...

Posted by: Creativepool Editorial
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Industry

The Pursuit of Meaningful Innovation for Luxury Brands

Everyone’s (us included) favourite buzzword: innovation. Even the most iconic luxury brands can get it wrong. Whether it’s too safe or trend-chasing, thoughtless innovation can devalue a brand to the point of no return. Ensure that...

Posted by: Matter Of Form
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Workshop

Five steps to a successful rebrand

Every ambitious business reaches a point when it seriously considers rebranding to progress. The cause could be changing customer trends, loss of market share, an acquisition, poor PR to overcome, or simply outgrowing an existing identity. But...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Buttermilk Founder, Jamie Ray

Tell us a bit about your role! Is there a “typical” day? My day is anything but typical. When we founded the business, my time was spent on client-facing activity and project management. Fast forward 7 years, and now that we have scaled...

Posted by: Creativepool Editorial
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Workshop

How to Get a Job in Advertising

There is a lot of competition in the advertising industry. If you want to make a living as a marketing professional, whether as a graphic designer, copywriter, creative director, or something else entirely, you'll need a lot of practice, natural...

Posted by: Creativepool Partner
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Inspiration

#MemberSpotlight on Belgian freelance illustrator Steven Van Hasten

How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...

Posted by: Creativepool Editorial

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