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Leaders

Why you should be investing in your staff

Between 2011 and 2018, employment in the creative industries grew by an astonishing 30.6%, compared to the UK average of 10.1% according to official statistics, making it one of the fastest-growing sectors in the UK. However, while this growth may be...

Posted by: Creativepool Editorial
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Leaders

AKQA urges companies to adopt nature Code of Conscience

AKQA has invited the top 10 construction equipment companies of the world to adopt its new open source software to protect nature reserves from destruction. Despite their protective status, one third of the areas are under threat from human...

Posted by: AKQA
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Features

Getting to know... Grey's Diego Medvedocky

Diego Medvedocky was recently promoted to president of Grey Latin America, a role he holds in addition to being chief creative officer of the region and president of Grey Argentina. Medvedocky joined the agency as ECD in 2013 and it has made a major...

Posted by: Creativepool Editorial
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Leaders

The importance of gamefulness to experience design

In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...

Posted by: Critical Mass
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Features

Getting to know... We Are Social's Lore Oxford

Socially-led creative agency We Are Social recently appointed Lore Oxford as its first global head of culture and insights. In the newly created role, she will help the agency to more effectively respond to questions around society and culture while...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Tattoos do the talking for LYNX

Tattoos play a key role in personal expression and original body art can go a long way in telling an individual's story - especially the ones in a new campaign for LYNX INK shower gel through 72andSunny Amsterdam. Comprising three spots that see...

Posted by: Creativepool Editorial
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Inspiration

Company Spotlight: Picture Farm at your service

When asked how he’d like integrated production company Picture Farm to be perceived, Todd Stewart, partner and creative executive, says the aim is to be known as a “helpful” multi-disciplined collaborator first and...

Posted by: Creativepool Editorial
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Features

Getting to know... Tag's David Kassler

Tag's CEO David Kassler previously spent a decade at the helm of private equity-backed companies such as EMI Music, Phones 4u and Deluxe Entertainment. Below, he shares some of the things he's learned along the way. What makes your company...

Posted by: Creativepool Editorial
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Leaders

What the creative industry can learn from Chernobyl

- Spoiler Alert - The final episode of HBO’s TV series Chernobyl aired last night. It’s being met with wild applause across the globe and is officially the highest-rated show in HBO history. Chernobyl is a miniseries that documents the...

Posted by: Maksimilian Kallhed
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Leaders

Identity for new black creativity exhibition unveiled

Design studio Here Design has created the identity for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September, the exhibition celebrates 50 years of black creativity in Britain and beyond, and features...

Posted by: Creativepool Editorial
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Leaders

Reviewing Cannes Lions 2019: Who won what and why?

Each year, after the Cannes Lions festival, thenetworkone takes a few days to reflect on the events and look for the key themes and patterns which emerge. Here is our take on Cannes 2019. At its heart, Cannes is an awards festival. A little like the...

Posted by: Julian Boulding
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Workshop

5 tips on how to be happier at work

Four out of five staff admit to feeling burnt out and 73% expect their stress levels to increase in the near future, according to new research from Workfront, a cloud-based modern work management tool for businesses. With these problems having a...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: evian drinks in The Baby Bare Necessities

The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...

Posted by: Creativepool Editorial
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Industry

D&AD Professional Awards 2019 winners and rankings

The 57th D&AD Professional Awards Ceremony took place last night (23 May) at a ceremony in London where six Black Pencils - the highest accolade - were awarded. Droga5 was awarded a Black prize in TV Commercial Campaigns and Furlined also picked up...

Posted by: Creativepool Editorial
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Leaders

Uncommon tells the story of television for ITV

UK-based broadcaster ITV has launched a new ad fronted by legendary newsreader Sir Trevor McDonald that shows how stories we see on screen can affect us. The 90-second ad, created by Uncommon Creative Studio and directed by Billy Boyd Cape, features...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Michael Scantlebury

Independent ad agency Impero was founded by Michael Scantlebury in 2009 as an innovative, risk-taking challenger to the big networks. The company recently reported a negative pay gap, with women being paid 3% more than men on average, while its...

Posted by: Creativepool Editorial
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Leaders

Continuous innovation: How to do new things when everyone's always busy

Many modern digital teams have established a strong process and culture of continuous delivery across their core products, which has led to an increased demand on designers, engineers, product managers and so on. From here, through solid design...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Pancho González

Pancho González is co-founder and chief creative officer at Inbrax Chile. Despite being one of the region’s top creatives, he only got into advertising because he didn’t get the qualifications needed to study medicine. However, he...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Inside Oreo's cookie kingdom for Game of Thrones

To mark the launch of the eighth and final season of Game of Thrones and a new limited-edition range of OREO cookies aligned with the series, New York-based digital agency 360i created a unique title sequence with US cable network HBO. The 50-second...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Caroline Foster Kenny

Caroline Foster Kenny is CEO of IPG Mediabrands for Europe, Middle East and Africa. With over 25 years of global client leadership and business experience, she now oversees all of the network's digital and media businesses across the region,...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Chris Hirst

Prior to being named global CEO of Havas Creative, Chris Hirst was CEO and chairman of Havas UK and Europe. As UK CEO, he led 1,800 people across both creative and media disciplines, so he knows a thing or two about management. Recently, he wrote a...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Cat Davis

gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant. Cat Davis, chief marketing officer, is one of those...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Federico Russi

The Leo Burnett network promotes a core belief called The HumanKind Scale at all its international offices. It’s a value that shifts the focus from advertising, brand propositions and marketing to being more about people and purposes that serve...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Jason Harris

US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief. It's an approach that helps the company to deliver meaningful...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Ete Davies

London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Adam Kerj

Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Javier Suso

Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview. He also outlines the importance of company culture, how his former bosses...

Posted by: Creativepool Editorial
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Leaders

Sir John Hegarty airs concern over Brexit

Advertising icon Sir John Hegarty has expressed his feelings over Brexit by saying Britain’s decision to leave the European Union (EU) is “without question probably the most stupid thing the country has ever done.” Hegarty, the...

Posted by: Ryan Watson
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Features

Industry Influencers: Amelia Torode

In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future. First up, Amelia...

Posted by: Creativepool Editorial
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Leaders

How WeChat and TikTok are making China unmissable

China is booming. The growing economy, advanced technology and investment from outside the country mean content consumption is on the up and the opportunities for brands is endless. At Creativepool’s Connect: London festival, digital creative...

Posted by: Creativepool Editorial
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Leaders

8 designers on their Oscar movie poster remakes

Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform. Shutterstock runs its Oscar Pop! poster series every February...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Coca-Cola x Premier League

Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together. Alec Mellor, marketing manager at the brand, offers insight into the...

Posted by: Creativepool Editorial
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Inspiration

Accelerate your brand evolution with hybrid thinking

Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...

Posted by: AdventureLAB
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Industry

Global Creative Calendar: February 2019

It's been 32 years since South By Southwest launched in Austin, Texas. March will see more than 150,000 people will convene in the city once again to redefine the cutting-edge in interactive, film, music and culture. The event will focus on trends...

Posted by: The Darnell Works Agency
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Industry

Innocent 'energised' by Brand Team Annual win

Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...

Posted by: Ryan Watson

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