Displaying 181 - 216 of 1605 results
It was announced today by UK culture minister Lucy Frazer that the UK creative industries will get a 1 million job boost adding £50bn in value to the sector by 2030. For many of us creatives that’s a pretty big deal. But the real question...
Posted by: Benjamin Hiorns
In the increasingly fast-paced world of the creative industries, the relentless pursuit of innovation and success generally takes centre stage. However, amidst all the demands, pressures, and deadlines, it is essential to prioritise the wellbeing of...
Posted by: Benjamin Hiorns
You have just 2 weeks left to enter Annual 2023! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? Life as an EP means that no two days are the same - and for me that’s part of what makes it so compelling. My focus is on considering the needs of our client partners...
Posted by: Creativepool Editorial
For this week’s spotlight, we spoke to OJ Deady, Co-founder and Managing Partner at TwelveAM, a premium content production agency connecting brands and audiences through immersive, high-quality content that gets to the heart of modern culture...
Posted by: Creativepool Editorial
Today’s consumers are a more discerning bunch than those that came before. They don’t just want to know what a brand sells but what it stands for and this is where brand purpose comes into play; its reason for being beyond just making a...
Posted by: Benjamin Hiorns
Rich people are the worst, right? That’s something 99% of us can probably agree on. Wealth disparity is at an all-time high and it’s only getting worse. Indeed, the pandemic seems to have catalysed the yawning chasm between the haves and...
Posted by: Benjamin Hiorns
The creative industries are very much known for their high-pressure environments. It’s something you thrive on as a creative, yet we all have our limits. Creative work is often solitary in nature, however the pandemic has seen job losses,...
Posted by: Creativepool Editorial
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham
We Are Futures is a brand and social impact agency, which specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave, and help businesses connect with young people and their families. This week, we...
Posted by: Creativepool Editorial
This week we sat down with Kevin Grima, Creative Director at Harrison, to discuss how the 360 branding agency worked with casual dining Udon noodle restaurant Marugame Udon to bring the authentic Japanese experience to the UK market. What was the...
Posted by: Creativepool Editorial
How was your company born and where are you based? Back in the early 90’s the talented and ambitious copywriting and creative duo of Adam Wooff and Chris Tongeman decided to leave publishing and make the entrepreneurial leap into agency...
Posted by: Creativepool Editorial
Sibling Rivalry recently announced its new visual system reflecting two distinct sides of the company aligned under one holistic brand. Founded in New York in 2011, Sibling Rivalry is part brand studio and part production company. It delivers...
Posted by: Creativepool Editorial
Flying Duck Studio Lab is an ethical and inclusive creative studio whose goal is to share positive and inspiring story-telling by bringing top-notch productions to the world and working towards changing the industry for the better. They specialise...
Posted by: Creativepool Editorial
Artistic appropriation, the practice of borrowing or recontextualizing existing images or ideas in new works of art, has a long and controversial history. From Marcel Duchamp's "readymades" to Andy Warhol's pop art, artists have long been fascinated...
Posted by: Peter Stylianou
Through its technology, Bynder is a company that helps all types of brands - including Spotify, Puma, Five Guys, and Icelandair - create timely and culturally-relevant marketing content for its advertising campaigns and branding efforts. Working at...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My role spans most client accounts at Cream, so I’m usually multi-tasking across campaigns - switching my mindset between brands, target audiences, messages, and...
Posted by: Creativepool Editorial
It’s been 115 years since Theodor Tobler created what’s become the infamous triangular-shaped chocolate bar with matching packaging. Combining his name and torrone, the Italian word for nougat, Toblerone has become one of the most...
Posted by: Creativepool Editorial
Fintech brand Wise launched its rebrand in partnership with London-based branding agency Ragged Edge earlier this year. The identity is built from the single creative idea: The World’s Money, reflecting Wise’s vision to change the system,...
Posted by: Creativepool Editorial
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form
Interview with ICONIC founder, James Kirkham How was your company born and where are you based? ICONIC is a London based agency, launched just last year, but it feels like it has a much longer history, with its roots in my previous agency, holler,...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There’s very little typicality or predicatability in the work that I do, so I like to start my days with structure. A typical morning for me begins with a workout and a coffee. I like to...
Posted by: Creativepool Editorial
Research suggests that creatives only spend around 29% of their day on creative work, and are often preoccupied by administrative processes such as project management, managing review loops, and keeping on top of admin. Office clutter, and...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My day is anything but typical. When we founded the business, my time was spent on client-facing activity and project management. Fast forward 7 years, and now that we have scaled...
Posted by: Creativepool Editorial
As I reflect on the recent changes in the fashion industry, I am compelled to write about an issue that has been on my mind for quite some time: Why do holding companies “hate” female creative directors? The idea first occurred to me...
Posted by: Maksimilian Kallhed
As of February 21st, #Deinfluencing videos had accumulated over 200 million views on TikTok. But what is the trend and why is it so popular? Tatum Greig, Senior Community Manager, EMEA at Billion Dollar Boy, might just have the answers for us. The...
Posted by: Creativepool Editorial
How did you get into the industry? As soon as I could hold a pencil I started drawing on every surface. All my studbook, walls of my parental home, tables… nothing was safe. I never wanted to do anything else. They were therefore happy when I...
Posted by: Creativepool Editorial
By Lucie Pearce, Head of Marketing at fifty.io With the narrative of veganism changing over the last decade, plant-based diets are no longer solely the purview of vegans, as the ‘vegan-curious’ and ‘flexitarians’ continue to...
Posted by: Creativepool Editorial
London-based FutureDeluxe (known for its experimental and innovative approaches to design, technology and moving image on such projects as Google Morphing Clay) recently came together with Canada-based Tendril (the design, animation and technology...
Posted by: Creativepool Editorial
To underline just how far we have come and have yet to travel as far as inclusivity in advertising is concerned, the LGBTQIA+ advocacy group quite cleverly called Outvertising, recently unveiled a major campaign to coincide with LGBT History Month....
Posted by: Creativepool Editorial
Los Angeles based apparel brand Legends, owned by celebrities including Quavo, Baker Mayfield and Matt Barnes, has revealed a new brand positioning and identity that focuses on harnessing the power of sport and culture to inspire everyone to find...
Posted by: Creativepool Editorial
The great diversity project is still very much a work in progress. Yes, there are more opportunities than ever before for people who don’t look like Don Draper but still, only 11.4% of industry jobs are filled by BAME individuals. And...
Posted by: Benjamin Hiorns
Marketing is as susceptible as any discipline to fads and fashions. Whether it’s new buzzwords, calls to action or messaging approaches - or, as we’re currently seeing, brand collaborations. Gucci was one of the first - if not the very...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? The VaynerMedia model is built for the speed of culture so there’s always a lot going on. I wouldn’t say there’s a “typical day” but most days involve...
Posted by: Creativepool Editorial
By Claire Blyth, host of ‘My Life in Design’ podcast and founder and managing partner of brand design PR specialist Red Setter When I launched the ‘My Life in Design’ podcast last summer, the aim was to speak to some of the...
Posted by: Red Setter
With the rise of remote working, more people are now working independently from all corners of the world. Globally, there are 35 million digital nomads - many of which are working for themselves as freelancers. As freelancing becomes increasingly...
Posted by: Creativepool Editorial