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Leaders

How can today’s finance brands navigate the years ahead?

We are approaching a whole new world for brands and consumers alike, one in which humanity will matter more than anything else. Yet, it would be foolish to overlook what has happened in the past 16 months - and how the financial struggles of many...

Posted by: Creativepool Editorial
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Inspiration

The classy artistry of a talented photographer | #MemberSpotlight

Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...

Posted by: Creativepool Editorial
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Features

Ads that made history: 1984

Such is the power of Apple’s 1984. You see as little as a string of 4 numbers (or more precisely, a date), you see a still frame from the original ad, and you instantly know we are talking about a game-changer in the history of...

Posted by: Antonino Lupo
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Inspiration

Behind the life of a gaming concept artist | #MemberSpotlight

Miguel Nogueira loves research. He lives for research when he works on his beautiful artworks, and in another life, he would probably have been a traveller around the world - seeking knowledge and wisdom far and wide. For those who are less adept at...

Posted by: Creativepool Editorial
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Job Description: Design Manager

A design manager is employed to lead numerous design-related tasks. These may include web design, product development, advertising or general creative roles. These individuals can be employed in construction, in graphic design firms, in the...

Posted by: Creativepool
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Leaders

Living for the thrill - With Territory Studio | #GettingToKnow

No business is invincible. When Covid hit the industry, Ryan Hall from Territory Studio saw businesses big and small crumble under the weight of a scary societal crisis - but it was also a chance to reconnect with the industry's inner self, to find...

Posted by: Creativepool Editorial
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Leaders

What role will the tech sector play in the economic recovery?

It's been over a year since the first lockdown came into place. People are eager to leave their homes to socialise again, shop and find new experiences - which doesn't necessarily mean we should do it before it's common sense to do so, but it does...

Posted by: Creativepool Editorial
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Job Description: Design Director

A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...

Posted by: Creativepool
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Inspiration

The many faces of a Greek creative studio | #CompanySpotlight

When Dot Creative Studio was born in 2011, the business had to find its place in a market stippled with some sort of ignorance about the creative arts. But if you ever wondered about whether creativity does indeed thrive in restraints and challenges,...

Posted by: Creativepool Editorial
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Leaders

Tangents & Trajectories with the Founder & CEO of Brash | #GettingToKnow

Working at the intersection of different timezones, John Brash is a brilliant entrepreneur and the Founder & CEO of Brash agency. But few will know and realise how important his early steps were in the overall development of his career. According to...

Posted by: Creativepool Editorial
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Workshop

Are you pricing your agency services the right way?

As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...

Posted by: Antonino Lupo
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Features

Here’s why a good client-agency relationship goes both ways

Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...

Posted by: Antonino Lupo
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Industry

Word to the Winners of Annual 2020 - #AnnualSpotlight

To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...

Posted by: Antonino Lupo
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Industry

Rethinking sustainability with Nestlé and FutureBrand - #BehindTheIdea

When Nestlé Brazil turned to FutureBrand São Paulo with a new challenge, the team was tasked with a rather ambitious brief: to highlight the company's commitment to sustainability with a renewed brand architecture, whilst showcasing the...

Posted by: Creativepool Editorial
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Leaders

"Traditional design can still have a real impact" - #JudgeSpotlight

With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...

Posted by: Creativepool Editorial
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Inspiration

You are not designers

A call to arms to the creative industry Terminology of job roles is a surprisingly potent thing. For years we at SomeOne shunned them, refusing to enter into the argy bargy of ‘my job is bigger than your job’. But it soon became clear...

Posted by: Simon Manchipp
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Industry

The poetry behind the Fireflies spot by Creature London - #BehindTheIdea

Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...

Posted by: Creativepool Editorial
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Leaders

Be proud of your work! - #JudgeSpotlight

"As an Italian, Silvia grew up surrounded by art and has always been fascinated by it, in particular interactive installations and immersive experiences." This is how Creative & Art Director at MullenLowe London Silvia Sella kicks off her bio here...

Posted by: Creativepool Editorial
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Leaders

Reframing the role of creativity in sustainability

"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...

Posted by: Creativepool Editorial
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Features

Purpose isn’t just a shiny tick box to offer your clients

Love the new Conscious products made-in H&M. At least 50% of Conscious products is made from sustainable materials! And the remaining half, well… We don’t care about that, do we? H&M often makes the headlines for all the wrong reasons,...

Posted by: Antonino Lupo
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Leaders

How can we *truly* make a difference for the industry?

A chat with the authors of Sustainable Marketing, published by Bloomsbury Business Some time ago, we worked on a piece about greenwashing and the harm it can do to the industry on the short and longer term. Too many organisations are still making...

Posted by: Creativepool Editorial
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Features

We should do more to champion neurodiversity in the industry

Growing research has established an unbreakable link between neurodiversity and one's propension to creative thinking. The creative industry itself has among the highest rates of neurodiversity representation in the whole business world, from...

Posted by: Creativepool Editorial
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Features

Can creativity change the world?

How can creatives change the world? We are just about coming out of a society-shattering pandemic, one that brought a cataclysmic series of changes into our daily habits. With the gap between consumers and brands now shrinking by the day, the...

Posted by: Antonino Lupo
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Leaders

How a pandemic changes brand perceptions

There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...

Posted by: Creativepool Editorial
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Leaders

Why big brands need design systems

It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...

Posted by: Creativepool Editorial
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Leaders

Brands must make sustainability for the many, not the righteous few

Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...

Posted by: Creativepool Editorial
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Leaders

Business goals and purpose are not incompatible

The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...

Posted by: Creativepool Editorial
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Job Description: Creative Team

The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...

Posted by: Creativepool
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Inspiration

From a Commodore 64 to rebranding the Thunderbirds - #MemberSpotlight

Jason Ford is a freelance Brand & Design Director and former creative director at ITV with a proven track record of delivering award-winning, thought provoking creative. Everything Jason touches is underpinned by strong core ideas that amplify to...

Posted by: Creativepool

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