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Inspiration

A Critique of Criticism (for anyone who’s ever had a bad review)

On January 29th 1968. the New York Times carried a review of an album by an up and coming musician. Unfortunately for the aspiring artist it was not a positive one. ‘Alienated Young Man Creates Some Sad Music’ ran the headline, and the...

Posted by: Richard Holman
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Leaders

BBC Three combat new logo criticism with satirical comedy

Red Bee Media has designed a new logo for BBC Three, which has replaced the word “Three” with a more direct and confrontational symbol, which underlines the channel's vibrant, youth-focused content. The entire brand has been repositioned...

Posted by: Creativepool Editorial
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Inspiration

The worst LGBTQ+ campaigns, ads and initiatives

The most uninspired and offensive campaigns ever created for the LGBTQ+ community. It is always great to see a brand showing support towards the LGBTQ+ community. Representation in the creative industry is certainly on the rise, though there are...

Posted by: Antonino Lupo
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Inspiration

Top 10 LGBT+ campaigns celebrating and championing diversity

On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...

Posted by: Antonino Lupo
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Leaders

How can brands handle woke capitalism?

So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...

Posted by: Creativepool Editorial
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Inspiration

Classy Creativity: a Chat with Cheddar Creative

It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...

Posted by: Creativepool Editorial
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Leaders

Not a 9-to-6 job: How Chief Executive Nicolas Geahchan remains motivated

Chief Executive Nicolas Geahchan is both a creative leader and a business head. Nicolas has always considered advertising one of the most interesting jobs people could make. Creative professionals get paid to think creatively, and there's no way the...

Posted by: Creativepool Editorial
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Inspiration

Design to transform lives

Every good creative project and innovation has at its core the need to solve an existing problem, and the passion to do so will usually bring you as far as you need to succeed. Design can change lives. And this was what started it all for creative...

Posted by: Creativepool Editorial
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Features

How was social media used during the 2020 presidential election?

… And breathe! The 2020 US Presidential election is over and former Vice President, Joe Biden, will become US President on January 20th. But what have we learnt from this election? Beyond the value of muting microphones during debates and...

Posted by: Mary Keane Dawson
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Inspiration

Solving problems with creativity at Mako Design + Invent

What to do when no-one seems to be interested in risking with a startup to finance their product ideas? You make it happen yourself. When Mako Design + Invent CEO and founder Kevin Mako wanted to turn his journal of invention ideas into real-life...

Posted by: Creativepool Editorial
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Leaders

Gayle Carpenter on collaboration and diversity

Starting your own business can feel like quite a big and daunting task. How do you abandon the relative security of a paid job to tackle such a huge challenge? Founder of Sparkloop Gayle Carpenter made that choice a long time ago, and hasn't looked...

Posted by: Creativepool Editorial
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Leaders

The key to great client relationships? Don’t forget your toothbrush

How do you ensure a healthy client-agency relationship? There is no hard and fast rule of course, and different approaches may work for different teams. Some are content with keeping client relationships to just feedback calls and general meetings....

Posted by: Creativepool Editorial
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Leaders

The creative industries need #MoreThanWords to ensure real change

We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...

Posted by: Creativepool Editorial
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Inspiration

Learning to take constructive feedback with Sinelab

Every work of art is like a child to its author. If you're creating a game, writing a book or spending time on an illustration, it is natural to feel attached to it. But how are you going to learn if you don't stay detached from your works? Digital...

Posted by: Creativepool Editorial
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Features

Member Spotlight: facing change with Steve Frith and TCC

For those who believe in greatness from small beginnings, TC Communication's story is certainly worth hearing. Born 35 years ago as a husband-and-wife team, TCC now works with some of the biggest brands in the world, including O2, Mizuno and...

Posted by: Creativepool Editorial
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Features

Asterix and Obelix: the magic potion behind Albert Uderzo's success

Creative success is often about chasing dreams, determination, and just the right amount of luck. It is also about teaming up with people in line with your creative vibe; and sometimes, in the case of Asterix and Obelix co-creators Albert Uderzo and...

Posted by: Antonino Lupo
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Features

Member Spotlight: Learning to accessorise with Joanna Godbold

Every once in a while, I like to break out of my comfort zone and explore a side of the creative industries that I might not have much (if any) stock in. Fashion is one such avenue. My fashion sense primarily stretches to jeans, t-shirts...

Posted by: Benjamin Hiorns
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Inspiration

Why celebrating success can motivate and disrupt a team

With Boris promising to ‘bung a few bob so that Big Ben can bong’, (which is surely the British entry to the Eurovision Tongue Twister contest), I thought it might be interesting to see how celebrating success can motivate or disrupt a...

Posted by: JSR Content
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Leaders

Behind the Idea: Bringing Honda back up to speed

Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...

Posted by: Creativepool Editorial
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Features

A moment with The Visual Agency

Indigo Award had the pleasure of meeting not one, but three extraordinary talents behind The Visual Agency-a multifaceted design company that has been taking the world by storm since 2011. The faces behind the enterprise are Giacomo Bettiol as...

Posted by: Indigo Design Award
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Leaders

Paddy Power confirms shirt hoax, calls on brands to stop sponsorship

Paddy Power has announced that its controversial ‘sash’ sponsorship of Huddersfield Town was just a prank and revealed the actual shirt the team will wear this season. Earlier this week, the bookie unveiled a shirt featuring oversized...

Posted by: Ryan Watson
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Leaders

Why your business should invest in influencer marketing

With many businesses still reluctant to invest in influencer marketing, dispelling the misconceptions is the first step to unlocking its full potential. A recent study reported that 80% of marketers plan to continue or increase their influencer...

Posted by: Aaron Brooks
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Workshop

How to run a successful creative hack

Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team. Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a...

Posted by: Creativepool Editorial
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Workshop

How Much Creativity You Should Put Into Your Writing Job

Not everyone is born with a natural knack for writing and those who know they have what it takes often find themselves at odds with what they are able to produce, versus what their employer wants. In many cases, the writer’s creative mind...

Posted by:
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Workshop

Portfolio Critique #3 - Bryce Koetitz, Videographer

I am no videographer but an Art Director does look at reels when deciding who to hire to execute their storyboard. For that reason, it is just as important for videographers to position and showcase their work in a way that appeals to production...

Posted by: Kevin Forister
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Workshop

Portfolio Critique #2 - Spencer Gabor, Art Director

Today, we critique the creative portfolio of a talented Illustrator by the name of Spencer Gabor. Please post any constructive criticism you might have for Spence in the comments of the video. On a side note, if you would like your portfolio...

Posted by: Kevin Forister
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Leaders

Creative Opinions on Cannes Lions 2018: Big Trends and Big Changes

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...

Posted by: Benjamin Hiorns
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Inspiration

Women in Photography: Diane Arbus

“My favourite thing, is to go where I’ve never been” Diane Arbus has been called sensational, bizarre, unique. Her distinctive and unusual subjects and gritty techniques make her images instantly recognisable, even amongst the...

Posted by: Lobster
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Leaders

Will virtual reality change how we use social media?

Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...

Posted by: REWIND

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