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Features

The role of Adland in the climate crisis

It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...

Posted by: Antonino Lupo
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Features

How to handle a PR crisis: the best examples from brands

Whether we’re speaking about our economy or the reputation of a brand, there’s no denying that 2020 has been a year littered with crises here and there. We've seen different kinds of responses here and there, and if you are a brand, you...

Posted by: Antonino Lupo
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Industry

When will the industry recover from the COVID-19 crisis?

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Industry

The effects of the corona crisis on the creative job market

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Industry

Most freelancers will need nearly a year to recover from the COVID crisis

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Industry

Report – Will the creative industries recover from the COVID crisis?

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. Back in April, when the industry was still adapting to...

Posted by: Creativepool Editorial
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Workshop

Finding your way into the design industry during the COVID crisis

Finding a job - particularly your first, permanent one in your desired field - is an intimidating task at the best of times, especially for aspiring design graduates in an already competitive job market. And now, the economic effect of the pandemic...

Posted by: Jess Patel
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Leaders

There is a crisis of creativity in advertising

There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...

Posted by: Creativepool Editorial
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Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
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Features

Three tips on how to write through the crisis

In a crisis, good communication matters more than ever. From supermarkets to airlines, brands are having to find the right words to set out their position and help customers make sense of the world right now. As a copywriter, I know how quickly...

Posted by: Creativepool Editorial
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Inspiration

Advertising & Creativity in a Time of a Crisis

Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...

Posted by: Richard Holman
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Inspiration

Hygiene Poverty: Addressing the UK’s Hidden Crisis

2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...

Posted by: Southpaw
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Leaders

Waste Away: Eco answers to the throwaway crisis

Our first problem; The Earth’s population will reach almost 10 billion by 2050 and, if that prediction proves true, it means that we’ll need to double the amount of crops grown in order to feed the mouths of the many. Astonishingly, we...

Posted by: Sophie Summers
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Leaders

Brexit sends the Design industry into crisis mode

Whilst you might all be more than a little sick at this point of hearing about how the Brexit has monumentally screwed us all over, one area we have yet to really touch on is the design industry, which has been thrown into genuine crisis in recent...

Posted by: Creativepool Editorial
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Leaders

The refugee crisis story on NBC news

The Londoner was working in central Afghanistan when he stepped on a landmine and lost both legs and an arm five years ago. He has endured more than 30 operations since then. "I understand what it is to suffer from war," the 44-year-old said as he...

Posted by: Giles Duley
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Leaders

NLA unveil winning designs for London housing crisis competition

From flats over fire stations to starter homes floating on waterways, the 10 winning designs in the New London Architecture competition to find solutions to London's housing shortage couldn't possibly be more diverse and more ambitious. The ideas...

Posted by: Creativepool Editorial
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Leaders

Identity Crisis: Rebrands of the Week

The Liberal Democrats After a disastrous election (by anyone's estimation) that saw the departure of their figurehead Nick Clegg after he managed to hold on to a paltry 8 seats (down from 57 in 2010), it's not surprising that the Liberal Democrat...

Posted by: Creativepool Editorial
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Features

Funny business. British comedy writing is in crisis, but why?

Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...

Posted by: Magnus Shaw
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Leaders

No More. Are print magazines in crisis?

On Tuesday, More! magazine's latest edition hit the shops. With Beyonce as its cover star, it was a notable issue because it was the very last one. Visit the More! website and you'll be met with a downbeat message: more! is a well-loved brand which,...

Posted by: Magnus Shaw
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Features

Horsing around. How Tesco could turn a crisis into an opportunity.

by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...

Posted by: Creativepool
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Workshop

Opinions - Making a drama out of a crisis.

by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...

Posted by: Creativepool
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Workshop

Changing why we consume | #PurposeMonth

Making it easier to consume more sustainably is far from easy but changing why we consume requires us to unpick and then serve human motivation in new, more sustainable ways. So why do we buy? Obviously, sometimes we buy because we need...

Posted by: Creativepool Editorial
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Industry

Are creatives doing enough to close the class gap? | #PurposeMonth

If there’s one thing the creative industries should be doing more of, it’s giving opportunities to people who might otherwise feel such a career is beyond their reach. For decades now, there has been an uneasy unspoken rule that only the...

Posted by: Benjamin Hiorns
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Industry

5 Tips to get started with Cleantech PR

Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...

Posted by: Orange Bird
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Inspiration

Ads that made history: "April 22"

It was 18th January, 1970, when The New York Times ran a full-page ad to announce “A national day of environmental education.” Interestingly, that day would be several months down the line: April 22. Earth Day. That’s right -...

Posted by: Creativepool Editorial
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Leaders

How your creative campaigns can help fight climate change

Earth Day 2022 is this week, and as we all slowly return to the usual routine of our normal lives, it's undeniable we have been forever changed by a global pandemic to think about the world on a much larger scale. Talk to any creative professional...

Posted by: Creativepool Editorial
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Inspiration

Raiding Putin’s NFT art collection to help Ukraine

For months now people have been telling me that NFTs are the future and I still don’t see it. The concept is solid but has anyone really done anything exciting or important with it yet? Well, colour me wrong, as it would appear one recent...

Posted by: Benjamin Hiorns
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Features

Can a name change save a bad brand?

I have something of a conflicted personal history with Hermes. My long-suffering other half is a serial online shopper - one of many habits that blossomed over lockdown - so our local delivery driver has become a familiar face over the last two...

Posted by: Benjamin Hiorns
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Industry

Did COVID-19 press reset on innovation?

Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...

Posted by: Creativepool Editorial

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