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Displaying 577 - 612 of 1598 results

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Inspiration

Step outside of the box - #MemberSpotlight

If there is one designer in this industry with which delicacy of style and quality of craft meet, that must be freelance graphic designer and surface pattern illustrator Camilla Blom. As one of our certified studiopro, Camilla is one of our Top 50...

Posted by: Creativepool Editorial
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Inspiration

Turn your work into a question mark - #MemberSpotlight

Your work has to be like a question mark. If there is one piece of insight you can gain from McCann Paris Associate Creative Director Joseph Dubruque, it is this one for sure. Joseph, who was chosen to judge the Covid-19 category for Annual 2021...

Posted by: Creativepool Editorial
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Industry

Word to the Winners of Annual 2020 - #AnnualSpotlight

To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...

Posted by: Antonino Lupo
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Leaders

Go your own way | By the CEO of Redwood BBDO

This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...

Posted by: Creativepool Editorial
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Inspiration

Everyone hates advertising, until they lose their Dog

Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...

Posted by: Simon Manchipp
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Inspiration

You are not designers

A call to arms to the creative industry Terminology of job roles is a surprisingly potent thing. For years we at SomeOne shunned them, refusing to enter into the argy bargy of ‘my job is bigger than your job’. But it soon became clear...

Posted by: Simon Manchipp
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Inspiration

Step out of your comfort zone

There’s a common understanding in the fiction writing scene, according to which conflict drives story. Even outside of fiction, it is a common storytelling technique to highlight the struggles of your characters to make them more relatable. We...

Posted by: Antonino Lupo
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Leaders

Reframing the role of creativity in sustainability

"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...

Posted by: Creativepool Editorial
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Leaders

Listen up brands - it’s time to find creative solutions to waste

There has been quite some stirring in the plant-based sector lately for the UK government's AM 171, declaring that brands should stop calling plant-based drinks "milk". Apparently this hurts the dairy lobby. Apparently it is also one of the most...

Posted by: Creativepool Editorial
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Features

We should do more to champion neurodiversity in the industry

Growing research has established an unbreakable link between neurodiversity and one's propension to creative thinking. The creative industry itself has among the highest rates of neurodiversity representation in the whole business world, from...

Posted by: Creativepool Editorial
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Features

Can creativity change the world?

How can creatives change the world? We are just about coming out of a society-shattering pandemic, one that brought a cataclysmic series of changes into our daily habits. With the gap between consumers and brands now shrinking by the day, the...

Posted by: Antonino Lupo
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Inspiration

You are your biggest challenge - #CompanySpotlight

We were quite surprised to read that Studio Noel's biggest challenge to its own development was... Michelle Noel, Creative Director. It takes some guts and definitely self-awareness to recognise your own limits, and Michelle did so quite beautifully...

Posted by: Creativepool Editorial
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Inspiration

Running a small animation studio through a pandemic - #CompanySpotlight

Young, cosy, born and developed through hardship and great creative passion - animation studio Kino Bino has just the perfect story of what is hopefully set to be a successful animation studio in the United Kingdom. Kino Bino was founded in 2019...

Posted by: Creativepool Editorial
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Features

The role of Adland in the climate crisis

It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...

Posted by: Antonino Lupo
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Inspiration

A lens to fulfil all dreams - #AnnualSpotlight

The incredibly talented photographer that is Richard Wadey certainly isn't new to appearing on these virtual pages. However, albeit shortlisted several times in The Annual since its inception, it was not until Annual 2020 that Richard grabbed a...

Posted by: Creativepool Editorial
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Job Description: Creative Team

The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...

Posted by: Creativepool
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Inspiration

From a Commodore 64 to rebranding the Thunderbirds - #MemberSpotlight

Jason Ford is a freelance Brand & Design Director and former creative director at ITV with a proven track record of delivering award-winning, thought provoking creative. Everything Jason touches is underpinned by strong core ideas that amplify to...

Posted by: Creativepool
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Industry

The past present and future glories of Shutterstock - #BehindTheBrand

Shutterstock is a name that has slowly but surely become almost as ubiquitous as Google and Wikipedia. The fact it's managed to do so in under 20 years is a testament to not only the flexibility of the platform, but the power of the brand. In our...

Posted by: Creativepool
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Inspiration

Between typography, graphic design and perseverance - #MemberSpotlight

Iain Smith Dwight has a mind buzzing with energy and a creative spirit that never rests. From music to fashion, film and even more, Iain can easily find inspiration in any kind of creative industry that interests him, never afraid to take an extra...

Posted by: Creativepool Editorial
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Inspiration

What hides behind the camera? - #MemberSpotlight

Matthew Huntley lives and breathes film. You can say that of many directors, but for few it is as true as with him. Constantly looking for inspiration, endlessly focused and with a specialism in documentaries, Matt is a prolific director/filmmaker...

Posted by: Creativepool Editorial
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Workshop

You are designing tomorrow’s rubbish

It was just a few months ago, in February, that the AF&PA (American Forest & Paper Association) released a comprehensive research document in which it surveyed a number of paper mills around the US, offering then some guidelines on how to make more...

Posted by: Antonino Lupo
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Inspiration

From simple visions to Something Big - #CompanySpotlight

Some of the best agencies and pieces of creative work in this industry are often born out of simplicity and clarity of vision. The story of Something Big, one of the Top 20 communications agencies on Creativepool, isn't much different in that...

Posted by: Creativepool Editorial
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Inspiration

Behind the veil of a visionary artist - #MemberSpotlight

Anyone could lose themselves looking at the incredibly visionary and hypnotic work of Silas Toball. What you can see below is but a small fragment of Silas's production, an impressive body of work with explosions of colours, incredible details, and...

Posted by: Creativepool Editorial
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Inspiration

The evocative video artistry of Andrea Pierri - #MemberSpotlight

Andrea Pierri thinks of himself as a creative video maker, and if there is one thing that certainly isn't missing from his videos, that is creativity indeed. From poetry to visual arts and communications, Andrea can gain inspiration from almost...

Posted by: Creativepool Editorial

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