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Workshop

Opinions - Good old...hibu?

by Ashley Morrison Good old Yellow Pages. There was something rather comforting about those adverts, about the fact that good old Yellow Pages is not just there for that leaky roof. Or for the warm and fluffy things in life: the boy who bought his...

Posted by: Creativepool
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Workshop

Opinions - It's only natural. The American instinct for marketing.

by Magnus Shaw I'm in America. Staying in Kissimmee, Florida and genuinely delighted to see things looking a lot better. Last year I was alarmed at the number of boarded up stores and saddened by the prevalence of regular Americans soliciting money...

Posted by: Creativepool
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Workshop

Opinions - Online Logo Contests, the pros and cons.

by Jessica Hazel Online Logo Contests have been popping up all over the internet for quite some time now. They allow businesses and individuals to offer a set fee, or prize, for what they consider to be the best logo design. Hundreds of amazing...

Posted by: Creativepool
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Features

Spotlight: Rory McLeish

Rory McLeish is a 3D artist and concept designer from Glasgow, now based and working in Harrogate, North Yorkshire. A couple of years ago Rory moved back to the UK after spending 5 years in Los Angeles working in the visual effects industry, and is...

Posted by: Creativepool
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Workshop

How to...Don't just stand there, make your own Olympic Torch

by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...

Posted by: Creativepool
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Inspiration

Trailblazers. The Dictator and the most extreme movie propaganda ever.

by Jessica Hazel Sacha Baron Cohen is not one to shy away from controversy. In fact, he has made a whole career out of it, pointing out the humour in all manner of taboo subjects and somehow not getting murdered by extremeists in the process. His...

Posted by: Creativepool
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Workshop

Opinions - Dead heat. Why The Exclusives is unfair on us all.

by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...

Posted by: Creativepool
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Workshop

Opinions - All in the name

by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...

Posted by: Creativepool
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Inspiration

CP Loves... Heads up. The best advertising headlines in the world?

by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...

Posted by: Creativepool
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Leaders

Winners and losers – BrewDog vs Diageo

The Emirates Stadium played host to this years Drum Marketing Awards. McCann Manchester and Aldi Stores continued to reap the rewards of their ‘Aldi Likes Brands’ campaign. After winning the Roses Advertising and Design Awards Grand Prix...

Posted by: Creativepool
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Industry

CP Loves... Bauhaus: Art as life

by Jessica Hazel The Barbican has just launched an exhibition about the most influential art school of the twentieth century, the largest to take place in the capital in the last 40 years. That art school is of course Bauhaus - think tubular steel...

Posted by: Creativepool
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Features

Ma'amite. A love or hate tribute to Her Majesty

Marmite, that Great British institution which we either love or hate (or love to hate, in some cases) has been given a temporary makeover by makers Unilever. And if I ever meet the person who rebranded it Ma'amite in honour of the Queen's Diamond...

Posted by: Creativepool
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Inspiration

Job Idol (Britain's Got The CV Talent X Factor?)

I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...

Posted by: Creativepool
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Leaders

Offloading. Does Loaded's decline mark the end of an era?

Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...

Posted by: Creativepool
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Workshop

Abstract product design: one bar of Hope, please

Being the product-loving and recession-conscious consumers that we are, we all want to get as much for our cash as we can. And in some ways, that even applies to giving to charity. People will admirably train themselves to death to run the London...

Posted by: Creativepool
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Inspiration

Land of the free. Has charging for things become taboo?

HM Government and Tesco must have thought they'd found the Holy Grail. In an era of high unemployment and a conspicuous absence of career opportunities, the idea that the jobless could somehow be coerced into working for the ubiquitous supermarket...

Posted by: Creativepool
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Inspiration

The best and worst jobs of 2012 - where does yours place?

Careercast.com is a website owned by Adicio inc. and has just drawn up a list of the best and worst US jobs for 2012. There are 200 jobs in the list and it's compiled from data from the Bureau Of Labour Statistics, takings aspects such as work...

Posted by: Creativepool
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State of Grace. Beware - careless tweets cost careers.

Twitter can be a bear pit. As a repository for anything that crosses one's mind, it tends to attract rebuttals, rejections, replies and refutations like an old sweet attracts pocket fluff. However, with a bit of luck, a judicious following policy and...

Posted by: Creativepool
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10 great copywriters' blogs (That avoid the subject of copywriting)

As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...

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Inspiration

Trailblazers

Ricardo Rizzo Motion Graphics/Video Designer "I'm Riccardo, a London based motion designer. My job is my passion... and was my childhood dream! I think there's nothing more i can add, starting from this statement." View Ricardo's Creativepool...

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Leaders

Snap decision - why Facebook bought Instagram

Last Sunday Facebook surprised the world. Without waiting for their market flotation later this week - and like a big shot investment banker casually ordering the 1900 Cristal Brut - the social network laid down $1b in cash and stock to acquire...

Posted by: Creativepool
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Inspiration

Thanks but no thanks - the rejection letter from hell.

The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and...

Posted by: Creativepool
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Inspiration

The yolk's on us - the Creme Egg story.

Easter's a bit confusing, isn't it? I've managed to get my head around the crucifixion being on 'Good' Friday and Easter weekend falling on different dates every year - but now I find myself befuddled by the whole egg thing. Try as I might, I simply...

Posted by: Creativepool
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Inspiration

Facebook Vs. CVs - is it ok for employers to stalk applicants?

As Facebook timeline is being pushed upon us more and more forcefully from the powers that be, you might want to stop and ponder the implications of opting to have your entire Facebook past accessible to all. Click on 2008 and photos of a stag night...

Posted by: Creativepool
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Inspiration

Google's top ten April fools.

I suppose when you create the most useful invention since the Corby Trouser Press, you have the right  to outsmart your audience. And the good people at Google certainly like to take advantage of their elevated position on the first day of the...

Posted by: Creativepool
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Inspiration

Is Groupon's copywriter on acid?

Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...

Posted by: Creativepool
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Leaders

Quietly Redundant - the future for the QR code?

I'm not a classic early adopter. I don't queue outside Apple stores every time a plastic cover for the iPad is released, but I latch onto technology fairly quickly. I was online in the late nineties, had one of the first phase of free Spotify...

Posted by: Creativepool
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Leaders

Great British Design

As the Olympics and the Jubilee draw closer there is an ever increasing sense of patriotism and British pride emulating from all around. The V&A are marking the event in their own intriguing way by staging a major exhibition entitled 'British Design...

Posted by: Creativepool
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Inspiration

Trailblazers

Colette Alexandratos Illustrator and Vector Artist "I am a self motivated, open minded, creative and hardworking individual who can adapt to a variety of styles, from hand drawn illustrations, to vector based artwork by working as an individual and...

Posted by: Creativepool
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Inspiration

A postcard from the desert

Last year I wrote a piece and published it from Egypt while the population was engaged in an, ultimately successful, push to overthrow its president. Now I am back and writing this from Dahab, a town on the eastern coast of the Sinai peninsula where...

Posted by: Creativepool
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Unmoving Pictures - great movies with terrible posters

Now Hollywood is the territory of bean counters rather than creative visionaries, we should be not at all surprised when Space Chimps 4 fails to live up to its, admittedly limited, promise. However, back in the mists of time, truly great movies were...

Posted by: Creativepool

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