Displaying 145 - 180 of 1329 results
How did you get into the industry? After several years surviving in retail after finishing university, I ended up moving to Toronto, Canada and got my first job as a 3D scanning artist and modeller for SGSCO. It was great fun using industry leading...
Posted by: Creativepool Editorial
For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...
Posted by: Creativepool Editorial
It’s been a full week now since the dust settled on the 2023 Cannes Lions and only time will tell if any of this year’s Grand Prix winners stand the test of time and earn their wings as legitimate “all timers.” Given that...
Posted by: Benjamin Hiorns
How did you get into the industry? A combination of both luck and being in the right place at the right time! Having taught myself HTML and a bit of Photoshop 4 (plus the fact I could draw/illustrate which came in handy - I think that was the...
Posted by: Creativepool Editorial
The cost-of-living crisis isn’t just affecting families, it’s a trickle up nightmare that’s digging its teeth into businesses too and brands are businesses. One of the first places many brands unfortunately choose to sever spending...
Posted by: Benjamin Hiorns
When it comes to executing successful projects, hiring the right professionals is crucial. A project designer plays a vital role in shaping and bringing ideas to life. This article aims to guide you through the process of hiring a project designer,...
Posted by: Creativepool Editorial
A simple guide to help you create the perfect Annual submission. 1. Download the Entry Pack The Entry Pack is your key to understanding the process of taking part in The Annual. Contained within is a whole host of information about the process,...
Posted by: Creativepool Editorial
In the increasingly fast-paced world of the creative industries, the relentless pursuit of innovation and success generally takes centre stage. However, amidst all the demands, pressures, and deadlines, it is essential to prioritise the wellbeing of...
Posted by: Benjamin Hiorns
You have just 2 weeks left to enter Annual 2023! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...
Posted by: Creativepool
Hiring a photographer can be a daunting task, especially if you don't know where to start. Whether you need a photographer for a wedding, a corporate event, or a personal photo shoot, there are a few things you should consider before making your...
Posted by: Creativepool Editorial
As a creative, you may understandably often wonder if awards are still relevant in today's rapidly changing world. After all, it’s all about the process, not the results, right? And with so many platforms available to showcase your work, do you...
Posted by: Benjamin Hiorns
Graphic design is an essential element in today's digital age, as it can help businesses communicate their brand message and stand out in a crowded market. However, not all businesses have the skills or resources to create high-quality designs...
Posted by: Creativepool Editorial
There are few qualifications as coveted in the modern world of branding and business as the B Corp classification. In a landscape where green credentials are one of the most important factors for millions of customers when choosing which brands to...
Posted by: Benjamin Hiorns
Packaging design is a critical aspect of product development, and it plays a vital role in the success of any brand. A skilled packaging designer has the ability to create packaging that is not only aesthetically pleasing but also functional and...
Posted by: Creativepool Editorial
If you’re running an awards program, you have a unique opportunity to create a truly memorable experience for your judges. By providing value to your judges, you not only ensure the success of your awards experience but also hopefully cultivate...
Posted by: Benjamin Hiorns
In recent years, the issue of climate change has been at the forefront of many minds, particularly in creative circles. Even in a landscape where applying for B Corp status seems to be among the primary concerns of many brands, there are countless...
Posted by: Benjamin Hiorns
Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...
Posted by: Creativepool Editorial
Social media has become a crucial part of any business’s marketing strategy. It’s an effective way to reach a large audience, build brand awareness, and engage with customers. However, managing social media accounts can be time-consuming...
Posted by: Creativepool Editorial
While it might not have taken off in quite the way that was once prophesised, 3D printing technology has certainly come a long way since it was first introduced in the early 1980s. What was once considered a niche technology is now gradually becoming...
Posted by: Benjamin Hiorns
The Annual has the subtext of being the "Most Award" as we are always looking to give entrants an experience and benefits second to none in the industry. Here are 7 great reasons why you should get involved. 1. Most Distributed Giving your work...
Posted by: Creativepool
Putting together an awards entry takes a bit of science and a slice of art. We've compiled this Top 10 list from previous judges and winners to give you knowledge on how to create the perfect submission. 1. Tell a Story An effective way to have...
Posted by: Creativepool
A product designer's role is to create products that are both eye-catching and easy to use. To do this, they must work with developers, engineers, marketing managers and other parties involved in the project to determine the desired outcomes. They...
Posted by: Creativepool Editorial
How did you get into the industry? How I got into the industry might just be my favourite question! At age 18, I moved away from home to pursue a medical degree. My hope was to uplift and transform a hurting world. Feeling disillusioned after four...
Posted by: Creativepool Editorial
There is a lot of competition in the advertising industry. If you want to make a living as a marketing professional, whether as a graphic designer, copywriter, creative director, or something else entirely, you'll need a lot of practice, natural...
Posted by: Creativepool Partner
January marked the end of Future Publishing and M&S’s four-month campaign titled, ‘Make a Style Statement.’ Running since September 2022, the campaign built on the retailer’s already high brand awareness with a strategic approach to raising...
Posted by: Creativepool Editorial
Whereas graphic designers operate solely with stationary media and animators literally like to keep things moving, multimedia designers need to effectively be masters of both trades. Multimedia designing combines different media formats to send...
Posted by: Creativepool Editorial
How did you get into the industry? Creativity and image making pulls at me like a magnet. I’ve tried out other paths but it’s the only thing that I feel like I truly connect with. When I was a kid I was obsessed with all the illustrated...
Posted by: Creativepool Editorial
For a long time, SEO (search engine optimisation) was something of a dirty word in marketing circles but thanks to Google’s continual updates the keyword stuffed blogs that typified many SEO strategies of the early 2010’s are now relics...
Posted by: Creativepool Editorial
Regardless of what type of business you run, there has never been a greater need for top 3D artists. 3D models and renders are vital to an incredibly wide range of different business areas and without a 3D visualiser to lay the foundations for the...
Posted by: Creativepool Editorial
A Manchester-based brand agency that “hates bad design,” Dawn Creative has been building, developing and amplifying brands for over 20 years now. This week, we’re talking to Creative Director and agency Founder David O’Hearns...
Posted by: Creativepool Editorial
As creative filmmakers and video producers expand both their imaginations and their budgets for impressive technology and design, skilled motion graphics designers are essential. Motion graphics designers, sometimes just called motion designers,...
Posted by: Creativepool Editorial
This week, we're shining our member spotlight on Georgia Rowe, Creative Director at Hot Creative, a leading boutique full service design studio offering creative solutions across marketing, advertising and design. She has been working professionally...
Posted by: Creativepool Editorial
Ever wish you could just cut all the middlemen out of marketing and get straight to the point? Direct marketing is your answer. As the name suggests, direct marketing is a means of marketing directly to your customers via multiple channels. Direct...
Posted by: Creativepool Editorial
Being a freelancer often means working alone and working alone means relying on your own wits and the right tools. For a creative freelancer, those tools will, of course, depend on the role you’ve built for yourself. You’ll rarely hear of...
Posted by: Benjamin Hiorns
For this week’s behind the brand, we’re focusing on a concept that took home a coveted Gold at last year’s Creativepool Annual Awards. This was a project consisting of a nine-month design sprint from start to finish where Elmwood...
Posted by: Creativepool Editorial
A seasoned Executive Creative Director with global experience and a demonstrated history of award and pitch winning advertising ideas, Anthony Moss is a freelance ECD with a strong and varied skillset. Last year, he was named as one of the top 100...
Posted by: Creativepool Editorial