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Leaders

Cheil Worldwide launch internship initiative at 2016 ANDY Awards

Cheil Worldwide is partnering with the ADVERTISING Club of New York's International ANDY Awards on an internship initiative to support two standouts from the show’s Student Competition. It is the first time in the show’s history where the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Foxtrot Papa Foxtrot Papa, the London-based content marketing agency, has announced the appointment of Ryan McNamara as Deputy Managing Director. Ryan will be overseeing client services at Foxtrot Papa to help the ambitious strategic content agency...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Chi&Partners - McVitie's/Godiva CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands...

Posted by: Creativepool Editorial
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Leaders

McCann London launches ‘Open Hour’ initiative

McCann London has launched a new initiative which aims to diversify its next generation of employees by encouraging a broader spectrum of prospective candidates to consider a career in advertising. “Open Hour” is a weekly hour-long...

Posted by: Creativepool Editorial
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Leaders

San Miguel and Pablo unveil the Alternative Rich List in The Guardian

San Miguel, the beloved Spanish beer brand, will be launching its debut “Rich List’” supplement with The Guardian newspaper on Saturday 26th November. Acting as an alternative to generic rich lists, which tend to favour business barons and...

Posted by: Creativepool Editorial
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Leaders

SMACK create Merry Moments for MS Society this Christmas

MS Society has teamed up with the award-winning, Covent Garden-based digital marketing studio SMACK to create its 2016 Christmas campaign; #Merrymoments. The campaign encourages the public to share stories, pictures and videos of their #Merrymoments...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

LIDA – Blue Cross Award-winning customer engagement agency, LIDA this week released a new integrated campaign for animal charity, Blue Cross. The charity tasked LIDA with developing a bold and brave campaign running across press, social, radio,...

Posted by: Creativepool Editorial
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Leaders

We are all living in Kenzo’s world now

A roundup of the most important news of the week in the advertising awards world. Cannes Lions The Cannes Lions announced this week a major change among its jury selection. The total number of judges will decrease by 92 people for the 2017...

Posted by: TheNextGag
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Leaders

Honeycomb announce French launch at Effie Awards in Paris

Honeycomb, the revolutionary video advertising delivery platform, announced its expansion into France at the Effie France Awards Gala awards earlier this week. Refreshingly transparent and user-friendly, Honeycomb was launched earlier this year and...

Posted by: Creativepool Editorial
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Leaders

Annual 2017 welcomes new categories and global judging panel

With the year winding down, it's time for us to look back on what has been a particularly strong year for creative work with the announcement of a global judging panel, new categories, and the opening of early bird submissions for the 2017...

Posted by: Creativepool
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Leaders

Omnicom launches bespoke McDonald's agency in the US

Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...

Posted by: Creativepool Editorial
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Leaders

Is 'Stop Funding Hate' a force for good?

In 2016, the lines between many progressive and intolerant ideals are beginning to blur at an unprecedented rate. Consider the marches currently taking place up and down the (somewhat ironically-named at this point) United States right now. These are...

Posted by: Benjamin Hiorns
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Workshop

5 Steps to becoming a great Web Developer

Cogs work with developers on a daily basis and over the years they have developed a clear understanding of what sets apart the ‘amazing’ and the ‘average’. If you can make sure you are doing all of the below, then you will...

Posted by: Cogs Agency
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Harness the Power of "Why" In Your Brand Story

We all remember great stories. It’s what helps us make connections, strengthens our memories and inspires action. So it is no surprise that brands who use storytelling are the ones that get noticed. Storytelling in marketing is not a new...

Posted by: Emma McCarthy
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Leaders

Rebrand Roundup: From High Fashion to North Korea

Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...

Posted by: Creativepool Editorial
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Leaders

JWT and MPC urge us to become Tiger Protectors for WWF UK

WWF UK has brought the plight of wild tigers home in the latest emotional spot to hit screens during the festive season. Created by J. Walter Thompson London and called #iProtectTigers, the strategy moves away from the traditional “adopt...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Edelman Deportivo Edelman Deportivo of Sweden has hired Martin Jon Adolfsson as a Creative Director. Adolfsson joins Edelman from BBH London, where he has served as a senior creative and art director since August of 2015, including work on...

Posted by: Creativepool Editorial
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Leaders

Nexus deliver delightful animated VR story for Google Spotlight Stories

The London-based Nexus Studios, in collaboration with Google Spotlight Stories, the VR storytelling specialists, has created an immersive and interactive experience with story at its heart. Directed by Nexus director Felix Massie, “Rain or...

Posted by: Creativepool Editorial
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Leaders

IKEA recreate Syrian homes in flagship stores

Whilst you're not likely to see much about the Syrian refugee crisis in mainstream media outlets in the immediate future, that doesn't mean it's not worthy of attention. Enter IKEA, in a particularly charitable mood, who have worked with the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

McCann London - Subway Subway is releasing a new festive campaign to celebrate its limited edition new sub sandwich, the “Festive Feast,” which is packed with turkey, sausage, bacon, and cranberry sauce. The ad, created by McCann London,...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Exploring a dark romanticism with Elizaveta Porodina

In her experimental fashion and fine art photography, Elizaveta Porodina effortlessly extracts the underlying emotions from her subjects to produce captivating images that make her the modern-day master of dark romanticism. Based in Munich,...

Posted by: Kate Lewin
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Leaders

Designers light up the Thames for Illuminated River competition

Six shortlisted proposals have been unveiled for the Illuminated River design competition, which has seen 17 London bridges between Albert and Tower bridge lit up as part of a permanent light installation. Designs by six international teams,...

Posted by: Creativepool Editorial
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Leaders

M&S and RKCR/Y&R feel the love in Mrs Claus Christmas campaign

Joining John Lewis, Sainsbury's, Morrisons and more in the festive fray, M&S launched its 2016 Christmas campaign over the weekend with the release of its highly anticipated “Christmas with Love, Mrs Claus” spot. “Christmas with Love” is its...

Posted by: Creativepool Editorial
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Inspiration

TARRA: A platform for women who create

A recent study by the Association of Collegiate Schools of Architecture showed that only 15% of licensed architects around the world are female, despite an even split of male to female students in architecture schools. Likewise, 2011’s A List...

Posted by: Kate Lewin
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Leaders

The world is coming to an end: Emojis are here to save us

A roundup of the most important news of the week in the advertising awards world. Twitter Awards Earlier this year, Twitter announced that it will launch its own advertising awards competition. No one was surprised there as its main competitor...

Posted by: TheNextGag
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Leaders

Because agencies can’t change on their own

The argument for diversity has been dining out for a long time now, with a lot of fat being chewed but no one quite swallowing. That is until a couple of big spenders, HP and General Mills, upped the ante with the threat of not spending their money...

Posted by: Andy Bolter

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