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Leaders

Learning self-love with BJL Creative Director Richard Pearson

We are genuinely struck by the humility of Richard Pearson. A caring teacher, a conscious professional, an experienced creative. Richard is the Creative Director of BJL and, even with all his interests and experience, he believes there is no way he...

Posted by: Creativepool Editorial
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Leaders

Finding a new energy: The story of Tag's Chief Creative Officer

Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...

Posted by: Antonino Lupo
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Leaders

Patola Figueroa on being a woman in the creative industry

There are plenty of words we could write about Isobar Mexico VP, Patola Figueroa. There is plenty of time we could spend trying to capture her essence, her strength, her attitude to leadership and all of her personal backstory. But in truth, there...

Posted by: Creativepool Editorial
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Features

Working as a mum and a leader through the lockdown

If you are a parent in this global climate of pandemic lockdown and quarantine, perhaps the Coronavirus isn't looking so gloom from inside the house after all. Gayle Carpenter is the CEO and Founder of Sparkloop creative agency and is now faced with...

Posted by: Creativepool Editorial
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Workshop

The Journey - Sherri Krekeler, Group Creative Director

This week, we take a drive with a true super hero who crushes it inside and outside of work. Sherri Krekeler is a Group Creative Director, an inspiring leader, and an awesome mom of two. It was a real treat to gain her perspective and knowledge on...

Posted by: Kevin Forister
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Leaders

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Industry

Calling all future creative leaders

#CEFutureLeaders - you're invited to a stellar one-day event. One of Creative Equals' aims is to double the number of creative directors in London. Currently, the number is just at 12%. That's why we're inviting 100 future creative leaders to come...

Posted by: Creative Equals
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Leaders

Ed Milliband makes creative promises

When it comes to politics, I personally put little stock in the personality of a party leader. Just because a person comes across as unlikeable and more than a little boring, doesn't necessarily mean they will make a poor leader or that their...

Posted by: Benjamin Hiorns
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Leaders

Step into a new creative Garden

Former Zulu Alpha Kilo executives Shari Walczak and Shane Ogilvie have left their posts as executive planning director and executive creative director respectively, to set up a new agency simply called “The Garden,” which they envision as...

Posted by: Creativepool Editorial
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Leaders

Former Leo Burnett leader touches down at Omelet

Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...

Posted by: Benjamin Hiorns
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Leaders

Creative industries outline an ambitious vision and strategy for 2020

Businesses and Government cannot rest on their laurels if the UK shall maintain the position as a world leader for the creative industries. Launched at the Create UK event last wednesday, hosted by Facebook, attended by Vince Cable Secretary of State...

Posted by: Creativepool
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Leaders

McCann HumanCare hires Auge Reichenberg as Executive Creative Director

It was announced on Tuesday this week that Auge Reichenberg, one of the most respected creative executives in healthcare communications, is to join McCann HumanCare, the consumer-focused health and wellness arm of McCann Health. She joins McCann from...

Posted by: Benjamin Hiorns
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Workshop

How to... Keep your creative skills up to date

Written by Nathan Mayatt, Workstation - Specialist creative and digital recruiters since 1989. Keeping ahead of the game by making sure your skills are up-to-date is essential to protect yourself over the next couple of years. The market has become...

Posted by: Creativepool
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Features

Global creative calendar: April 2024

Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...

Posted by: The Darnell Works Agency
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Features

Creative Freedom vs Cultural Sensitivity: The England Kit Controversy

As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...

Posted by: Benjamin Hiorns
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Workshop

Sparking the fires of creative revolution with Guerilla #CompanySpotlight

Gueriilla Communications is a creative integrated agency that enjoys what they do and like to have fun with the people they work with. The clue is very much in the name. To learn more about the defiantly northern agency, we spoke to James Allen,...

Posted by: Creativepool Editorial
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Features

Global creative calendar: March 2024

Warning: Featured happenings in this edition of our global creative calendar are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within...

Posted by: The Darnell Works Agency
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Workshop

Drawing the line on creative tinkering

There’s an inbuilt need in all good creatives to strive for perfection. It’s a blessing that can help great design but it can also be a curse. Our house number plaque was always irritatingly tilted. It poked my obsessive brain every time I saw it winking at me in defiance of the existence of spirit levels. It’s fixed now… and furthermore, I moved it to line up with the surrounding brick pattern. The trouble is that fixing this imperfection simply opened up the top slot to the next irritation, holes from old, long gone doorbells… poke, poke, poke… and so the strive for perfection continues. OK, so I am a little on the obsessive side. How do you draw the line on forever creatively tinkering in the never-ending strive for perfection? After all, we all have deadlines to hit. In our studio, we have a super simple process that allows us to tinker with the worst offenders, tick them off the list and move on. We simply ask… “What’s the worst thing you can see?” * Any piece of creative could be amazing but there’s always something at the top of the “worst thing” list. This simple question forces us to spot and sort out the worst offender. That said, the fix might have knock-on effects but these simply get added to the list. Rinse and repeat and bit by bit we get closer to a fully rounded, cohesive concept with diminishing issues. * It's important to note that spotting the worst offenders is a skill that comes with training, and passion and only gets more refined with experience.

Posted by: Andy Gregory
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Industry

Creative Careers in Gaming Industry - TOP 6

Looking for creative caree­rs in gaming? The gaming industry has plenty of roles for those­ with artistic talent who love creating game­s. This article will introduce six exciting care­ers, from game artists to game...

Posted by: Creativepool Partner

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