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For decades brand marketeers have worked hard to draw a direct link between a product and the possibility of success with the opposite sex (they’ve rarely been brave enough to suggest a connection with same sex relationships outside specialist...
Posted by: Creativepool
My God, this is going to be a disaster, said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper a maverick step forward and gamble when newspapers...
Posted by: Creativepool
Printers. They are quite often the bane of our lives. With their endless paper-chewing, ink guzzling and baffling flashing lights you could mistake them for being the most inefficient and useless of our office friends. But hold your horses because...
Posted by: Creativepool
At some stage in your creative career you will reach a point when you pass beyond the world of corporate employment. For some people, the desire to 'do your own thing' happens early on, while others need longer before they feel they can cut it in...
Posted by: Creativepool
Art director, designer, copywriter, illustrator, artworker, creative director - I have a question for you. When you first started in the business, were you lucky enough to sit at the feet of an expert? Did someone give you a helping hand and teach...
Posted by: Creativepool
Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...
Posted by: Creativepool
'Keep Calm and Carry On' was the third in a series of Government-approved World War II posters to keep up morale amongst the people. The message was said to be directly from King George VI, the posters were white text on a red background with the...
Posted by: Creativepool
Nakia Matthewson Creative, Art Director - Broadcast, Graphic Designer - Production "Passionate, driven and motivated by creative individuals, I thrive on the chance to collaborate with creative minds. I am inspired by those who dare to do things...
Posted by: Creativepool
In case you've haven't noticed, there's a new silent film called The Artist and it's getting some rave reviews. Not only is it silent, it's also shot entirely in black and white. It doesn't have any big name actors in it and the storyline is about a...
Posted by: Creativepool
It'a college. No it's not, it's a record label. Sorry, it's a TV studio. Hang on, no, it's a computer games firm. Let's start again. Confetti is definitely a bar and meeting place. And all of the above, it seems. Nestling in the centre of...
Posted by: Creativepool
Twitter is a platform frequented by young liberals and techy celebrities, or their PR companies, but New Years Eve welcomed a very interesting new recruit, no less then Britains most-hated OAP Rupert Murdoch. Murdoch has previously referred to the...
Posted by: Creativepool 1. Social sausage Anthony Weiner (oh the irony!) denied everything and blamed hackers (they always do), when a photo of his genitals was tweeted from his account and sent to a woman in Seattle. The problem was that Weiner, at the time, was one of...
Posted by: Creativepool During 2011 we discovered some unbelievably cool and useful sites and apps and shared the best we found in our fortnightly newsletters. Here we have condensed these into an even more exclusive list of the forty coolest sites, tools and apps of the...
Posted by: Creativepool
Sunell's story begins in Uniondale, South Africa, where after studying Fine Art for 4 years later, it suddenly dawned on her that by doing so she'd probably doomed herself to life of poverty and rejection. In her panic she decided not to change...
Posted by: Creativepool
Plus Two In this month's skills advice section, Erin Leuschke from Plus Two talks to us about using Adobe Flash in the offline world. Plus Two have 25 years experience in the strategic, creative and technical aspects of marketing...
Posted by: Creativepool
"I treat every brief as if has the potential to be the best work I've ever done." - Brendan O'Reilly How long have you been a Freelancer for? Just over a year (having worked in ad agencies for over 20 years). Describe your work in one...
Posted by: Creativepool Since their arrival many blue moons ago, the customised Google logos (or 'Google Doodles' to give them their correct adopted name) have become a staple part of using the search engine. From retro arcade games to famous figureheads in science and...
Posted by: Creativepool
It's a well known fact that some agencies spend huge chunks of their hard earned money turning lifeless commercial spaces into bastions of creativity. These interiors provide insight as to the breadth and depth of their thinking and creative...
Posted by: Creativepool
There are hundreds of techniques and ideas that people have about how to write the perfect CV. Writing a winning CV for work in the creative industries is different from most industries. If you are a creative then quite often a great portfolio will...
Posted by: Creativepool
Turner Prize-winning artist and craftsman Grayson Perry is one of the most recognisable figures on today's art scene. Perhaps due to gaps in my knowledge and certain preconceptions (or misconceptions), I had never really taken to him before dressing...
Posted by: Creativepool
I chuffing hate X-Factor. I hate the contestants, the judges, the constant over-dramatisation always to the soundtrack of a Snow Patrol or Coldplay and most of all I hate the fact that it's all people seem to be talking about. So with all that in...
Posted by: Creativepool
As things currently stand, wealthy business men are far more likely to face a mob brandishing flaming torches than the accolade 'national treasure'. Even Alan Sugar is, at best, a rather grouchy figure of fun. But if there's one glaring exception,...
Posted by: Creativepool
1. Keep to an A4 size This is pretty obvious. Who is going to print out an A3 CV for their records anyway? Provide your potential employers the convenience as they are really busy people. It's politeness. They will need to print out your CV for...
Posted by: Creativepool
Any regular movie-goer will be familiar with the use of CGI effects in sci-fi, fantasy and other animated movies. They can be as or even more visually stunning than a 'real' film because the only limit is the imagination of the director and the...
Posted by: Creativepool
Today we live in a copy and paste world where it's acceptable to take someone else's idea and use it for our own benefit. Some say it's not plagiarism, it's a homage, a way of paying respect to the greats who came before. Others say it's just lazy....
Posted by: Creativepool The range of image manipulation software available has grown significantly. Whether you're looking to create a digital art masterpiece or just want to quickly take the red reflections out your friend's eyes or crop them out the shot entirely, there...
Posted by: Creativepool
From our 25th October Newsletter comes a grest selection of Creativepool freelancers. Krishna Malla Illustrator, Animation Artist, Creative Artworker "I am a strong, motivated, creative director and illustrator who currently lives in...
Posted by: Creativepool
Comics have been a large part of popular culture for generations. Today, this genre continuously churns out amazing artwork from some extremely talented artists. Of course, comic books are close to many designers' hearts because often they are their...
Posted by: Creativepool You can hardly move in an inch in a shop these days without being confronted with fair trade this and that and an ending array of ethical options for your every consumer need. Once an option for dreadlocked hippies and mother earth types, ethical...
Posted by: Creativepool The humble Rubik's Cube has come a long way since it's inception in 1974. The original version of the cube still remains cool in its simplicity but in the last 37 years we have seen its reincarnation and influence in everything from awesome...
Posted by: Creativepool A few weeks back, Creative Review invited people to put forward their favourite slogan. The visual communications magazine said, Slogans are the epitome of the copywriters' art: the hopes, aims and very essence of a campaign or an organisation...
Posted by: Creativepool
As you might have already heard repeatedly from every eager fashionista out there, there are just five weeks left until H&M reveals it's latest in a long line of designer collaborations Versace for H&M on November 19th for the forthcoming winter...
Posted by: Creativepool
From our October Newsletter comes a grest selection of Creativepool freelancers. Steve Jenkinson 3d animations, illustration, and video "I produce 3d animations, illustration, and video for a wide variety of clients. I am Mac based and use...
Posted by: Creativepool
Little monochrome squares are everywhere now. They are pretty ugly and clunky and it has to be asked how many people are willing to get their smartphone out whilst waiting for the tube or the bus and scan in the nearest advert or poster, I can't say...
Posted by: Creativepool
The year is 2001. Vinnie Chieco, a freelance copywriter from San Francisco is sitting in the offices of Apple Inc. He and a small group of other freelance writers are here to name a rather interesting new product Apple is launching. Before the...
Posted by: Creativepool
I stumbled upon the V&A Illustration Awards quite by accident. Although I've lived in London for a number of years, I'd never been to that museum, so I decided to pop along to get some inspiration for this week's blog. It's a deceptively large maze...
Posted by: Creativepool