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Leaders

Open Table rebrand promotes “Openness”

The Californian consultancy Tomorrow Partners has created a new brand identity for the restaurant reservation service Open Table, which will be rolling out globally, and focuses more on the dining experience than the act of booking it. The rebranding...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Nvidia enter the console wars Whilst Sony's Playstation 4 and Microsoft's Xbox One might be sitting pretty as the best selling games consoles on the market, there is always room for a little healthy competition. Nintendo's Wii U arguably fulfils a...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions announce innovative speakers

Cannes Lions has announced the first list of speakers for Lions Innovation; the new “Festival within a festival” that will run during the Cannes Lions Festival this year, and focuses on innovative data, technology and ideas in...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 1

Dalziel and Pow Former Household Design creative strategy director Paul West, has been named as strategy director at Dalziel and Pow, a role in which he will champion and nurture insights and creative strategy. The announcement forms part of an...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

One Earth Farms - Transcend3 One Earth Farms has named Transcend3 as their national advertising agency of record and strategic partner in Canada. OEF is an umbrella housing many natural and organic food brands, including Beretta Farms and Sweetpea...

Posted by: Creativepool Editorial
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Leaders

Smart Car prove that size doesn't matter

Whilst in the western world we appear to shy away from anything small and cute (tries not to make an obvious dirty joke), in the East, smaller is always better. From technology and architecture, to food and even living space, the lack of space...

Posted by: Benjamin Hiorns
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Leaders

The Power Of Crowdsourcing

The Internet is a prime place to gather people together. Sometimes you don’t necessarily need a group of trolls coming together to slam the Yeezy Boost, or unendingly comment on the blue-black-gold-white dress debate. You might wonder why these...

Posted by: Jade French
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Leaders

BBDO make some big regional changes

BBDO Worldwide president and CEO, Andrew Robertson, announced yesterday that he was putting a new regional management team in place to lead agency growth. Robertson said that these changes demonstrate the benefits of BBDO's "Commitment to strong...

Posted by: Creativepool Editorial
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Leaders

The Ad Council gets under our skin

A surprisingly moving new campaign from the non-profit Ad Council group has been making some big waves this week. A film shot on Valentine's Day called “Diversity & Inclusion” made its online début on Tuesday and sent the internet into floods of...

Posted by: Creativepool Editorial
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Leaders

NOW TV reveal magical new identity

The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...

Posted by: Creativepool Editorial
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Leaders

Holiday Inn teams up with IDEO to bring in SmartTech

Holiday Inn's Express chain of affordable hotels is undergoing an exhaustive redesign. The brand has been working with IDEO and Forpeople to develop brand new interior designs for its hotels that use “Smart technology” to make guests'...

Posted by: Creativepool Editorial
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Leaders

Twinings make a Disneyesque bid for the kitchen table

Twinings is a brand that has long been held in high regard amongst tea drinkers. But there's also a certain stigma against it. Whilst most of us are more than content with our PG Tips or Tetley's in the morning, many fans of the 300-year old brand...

Posted by: Benjamin Hiorns
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Is video interviewing a dream come true or a disaster?

Sweaty palms, dry mouth, stuttering words. Most people would agree job interviews are pretty painful. Recruiters can help prepare, coach and calm a candidate but once they walk into that room with their prospective boss, everything is usually...

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Leaders

WCRS face the challenge this Mother's Day

The UK's largest curated online marketplace, Notonthehighstreet.com, recently launched its 2015 Mother's Day campaign, which was created by WCRS and is built around the challenge that awaits all sons and daughters this coming Sunday, March 15: What...

Posted by: Creativepool Editorial
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Inspiration

Behind the scenes with jelly's newest directors Mr Kaplin

We're very excited to introduce the amazingly talented Mr Kaplin to jelly's red hot directors roster. We talk inspiration, dream clients, and why animation is such a powerful storytelling tool... Mr Kaplin specialises in 3D design and animation....

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Leaders

Publicis make an Epic acquisition

Last week, the Publicis Groupe made yet another acquisition in South Africa in the form of Epic Communications, the country’s leading independent integrated strategic communications agency. The acquisition follows those of BrandsRock (Saatchi &...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi gets a Brazilian

Last week, M&C Saatchi bought a stake in the multi-award winning Brazilian agency, Santa Clara, on of the top five creative advertising agencies in the LATAM region. The agency is led by partner and CEO Ulisses Zamboni and partner and CCO Fernando...

Posted by: Creativepool Editorial
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Leaders

MWC 15: the best of the rest

Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...

Posted by: Benjamin Hiorns
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Leaders

MWC 15: Samsung vs. HTC

This weekend at the Mobile World Congress trade show in Barcelona, 2000 exhibitors and more than 86,000 visitors gathered to revel in everything portable and electronic. Traditionally the annual show (which continues throughout the week) is all about...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week

Razorfish London Razorfish London has named Jim Mason as executive director of strategy & insight. Mason joins the London team from the Razorfish Atlanta office, and will be formally leading the practice which unites strategy, insights, planning,...

Posted by: Creativepool Editorial
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Leaders

Love the world by loving yourself

OK, this is going to be an interesting one. I promise I'll attempt to steer clear of lazy innuendo, but I can't promise I'll be 100% successful, and there will be more than a few bad jokes. So be warned. The Wankband aims to turn masturbation (male...

Posted by: Benjamin Hiorns
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Leaders

AdRoll big in Japan

AdRoll, the world's largest retargeting platform, has announced plans to expand into Japan with the opening of its new Tokyo office, which will be led by a local, all-star team of industry heavyweights. This is the company's sixth office, after...

Posted by: Creativepool Editorial
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Leaders

Idean heads for the hills

Global experience design agency Idean, has announced the opening of a new studio in West Hollywood, Los Angeles, which will be led by newly appointed head of studio & creative director, Andreas Neumann. Neumann brings to the agency extensive...

Posted by: Creativepool Editorial
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Leaders

Clear Channel to go digital with Amscreen

Amscreen, the largest digital signage company in Europe, has announced a strategic partnership with outdoor media agency Clear Channel UK, which will see a new range of sun-light visible digital outdoor screens deployed across the UK. The idea behind...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions shines a light on subpar employees

The Cannes Lions is taking a rather unconventional approach this year with its own ad campaign called “Invest in Creativity,” which features print ads and online videos created by McCann London. The tongue-in-cheek message behind the...

Posted by: Benjamin Hiorns
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Inspiration

Introducing Mariana Rodrigues: jelly London's newest Future

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver went behind the scenes with jelly's newest Futures illustrator Mariana Rodrigues to ask how she starts...

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Leaders

26 shades of Grey for Ryman (for free!)

Ryman, the UK's leading stationer, has teamed up with Grey London to promote the sustainable Ryman Eco font through a new initiative called the “Alphabet Poster Project.” 26 leading British designers have created “Beautifully...

Posted by: Creativepool Editorial
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Leaders

TubeMogul form strategic partnership with Dailymotion

TubeMogul, the leading enterprise software company for digital branding, and Dailymotion, one of the world's most visible video platforms, recently announced a strategic partnership, which will allow advertisers to leverage the Dailymotion...

Posted by: Creativepool Editorial
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Leaders

Spinal Tap director gets PetSmart

Spinal Tap is one of my favourite movies of all time. Me and my brother hold viewings at least twice a year where we spend practically the entire duration of the film matching the characters quote for quote, and even after more than 15 years it's...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

Barclays - Code Playground There can be few things more important to a kid's education right now, than teaching them code. Whilst nothing is guaranteed, it's surely their best bet for a productive career in later life. So Barclays have launched an...

Posted by: Magnus Shaw
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Leaders

Hires of the Week

GSD&M Texan agency GSD&M has announced the appointment of husband and wife team Kris and Alisa Wixom as group creative directors, effective immediately. The 7-time Cannes Lions winners who have worked together for 16 years in “A harmonious union...

Posted by: Creativepool Editorial
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Leaders

Boomerang spins a complete global rebrand

The global children's TV channel Boomerang, a subsidiary of Cartoon Network that specialises in classic cartoons (such as Tom & Jerry and The Flintstones) with a more family friendly approach than the alternative, modern cartoons featured on its...

Posted by: Creativepool Editorial
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Leaders

Publicis Relax into another major acquisition

It was announced yesterday that the Publicis Groupe, which recently bought the $3.7 billion Sapient network, had begun exclusive negotiations in view of purchasing Relaxnews, the Parisian press agency with global expertise in consulting, production...

Posted by: Creativepool Editorial
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Leaders

If PR didn't exist, would we bother to invent it?

A few years ago, the politician and journalist Matthew Parris made a film for Channel 4’s ‘Without Walls’ strand, in which he declared public relations to be an utterly pointless industry, without merit or use. He was forced to eat...

Posted by: Magnus Shaw

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