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Leaders

Rebrand Roundup: From Karolina Jurikova to WKD

Ondrej Bachor/Jan Horčik - Karolina Jurikova Ondrej Bachor’s fresh visual identity for fashion designer Karolina Jurikova is a collaboration with fellow designer Jan Horčik. The project started as an academy project at UMPRUM in Prague and...

Posted by: Creativepool Editorial
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Leaders

Zulu Alpha Kilo make a comical RFP for both Clinton & Trump

The independent, Toronto-based agency Zulu Alpha Kilo has found an unusual way to get attention stateside, sending an RFP (request for proposal) to the campaigns of presidential candidates Hillary Clinton and Donald Trump to become either candidates...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Catching up with Annie Atkins post-Budapest

Before she worked on The Grand Budapest Hotel, the only e-mails Annie Atkins ever got were reminders about outstanding invoices. Now though, Wes Anderson’s lead graphic designer has an inbox swamped with questions about working in art...

Posted by: Kate Lewin
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Leaders

Clemenger and AMV BBDO hack family dinner time with the Pepper Hacker

In Australia last year, Dolmio and Clemenger BBDO Sydney captured the attention of frustrated parents worldwide with the unveiling of the “Pepper Hacker,” a unique and highly advanced pepper cracker that not only cracked pepper but also...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Superdream Steve Price, a well-known name and highly respected personality on the Midlands creative scene for more than 30 years, has been appointed as creative director at Bromsgrove-based marketing and communications agency Superdream. Formerly...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MEC Wavemaker - Wilkinson Sword MEC Wavemaker has won the social media and content strategy for Wilkinson Sword’s portfolio of women’s shaving products in the UK. The agency won the business following a pitch against four undisclosed...

Posted by: Creativepool Editorial
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Industry

Pool Party London 2016 is officially announced!

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

Posted by: Creativepool
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Leaders

Top 10 Ads of the Week

J. Walter Thompson London - HSBC J. Walter Thompson London has created a touching, feel-good ad for HSBC celebrating how little things can make a big difference. Demonstrating the small but powerful features of HSBC’s digital current accounts...

Posted by: Benjamin Hiorns
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Leaders

KFC chicken scented sunscreen sells out

It takes a lot to surprise me when it comes to adland, but one thing that has genuinely given me pause for thought in recent years is the (albeit still rather niche) trend of companies creating beauty products to flog their brand. First there was...

Posted by: Benjamin Hiorns
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Leaders

Mindshare UK launch Grow@Mindshare innovation incubator

Mindshare UK, part of WPP, has launched a new, dedicated team designed to help startups and businesses at early stages of marketing accelerate their business growth. The Grow@Mindshare team has already been working with the Gousto recipe delivery...

Posted by: Creativepool Editorial
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Leaders

The first open source Mozilla rebrand designs revealed by Johnson Banks

We reported last month on the ambitious Open Source Design Project being undertaken by Mozilla and the Johnson Banks consultancy and now the first seven potential identities have been revealed. The search for the not-for-profit software...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson and Google open the Google All-Stars Academy

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that they are celebrating and introducing with a global first. The technology company’s “Google All-Stars Academy” is a programme that...

Posted by: Creativepool Editorial
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Leaders

WCRS launch late-night Evening Standard campaign

To launch a one-off special supplement (The Late Night Standard) ESI Media, owners of The London Evening Standard, launched a marketing campaign created by WCRS. First announced at Goodstuff’s Creative Showcase in June, The Late Night Standard...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Impulse Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...

Posted by: Benjamin Hiorns
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Leaders

Pizza Hut turn the pizza box into a playable DJ deck

There was a time when, once you'd consumed a pizza, you'd toss the box into the recycling bin and forget about. This is 2016 though, an age where such thoughts simply don't bare thinking about. A recent redesign of the Domino's Pizza box by Jones...

Posted by: Creativepool Editorial
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Leaders

BBH encourage Pokémon Go players to look for Missing People

A new ambient campaign created by BBH Barn, the creative placement scheme run by BBH London, seeks to take advantage of the current Pokémon Go craze in order to raise awareness for the real high risk missing people who desperately need to be...

Posted by: Creativepool Editorial
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Leaders

Made.com and Fabula launch “Live Unboxed” brand platform

Made.com, the furniture retailer, has launched a new brand platform and campaign seeking to upturn lifestyle category clichés and show how its customers really live. The new “Live Unboxed” platform is the first work for the brand by...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Subway, London Wineries, & Football

Pentagram - Berry, Bros. & Rudd Pentagram has designed a series of 16 bottle labels for wine seller Berry, Bros. & Rudd, exploring themes of visual puns, dingbats and conundrums. One such label for Leap in the Dark shows the word “leap”...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: VR tailoring, PizzaBots and a tattooing robot

The Neuro virtual tailoring system looks to change the face of fashion forever French designer Clement Balavoine has developed a workflow process to virtually design and tailor clothes using a total of three different software programmes. Called...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Creating viral architecture with OPA

When OPA released plans for their Casa Brutale project in July 2015, few could predict the overnight obsession that followed, with news outlets including Yahoo, CNET and CNBC all rushing to feature it in their headlines. In creating such a viral...

Posted by: Kate Lewin
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Industry

Save The Date! Pool Party London is coming...

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

Posted by: Creativepool
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Leaders

Top 10 Account Wins of the Week

FCB Inferno - Holland & Barrett Health food retailer Holland & Barrett International has added FCB Inferno to its UK agency roster. The majority of their spend will be placed with FCB Inferno who will support their shift to a more digital and...

Posted by: Creativepool Editorial
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Leaders

DigitasLBi and Oracle join forced to launch Oracle Solutions Group

DigitasLBi and Oracle have joined forces to launch DigitasLBi’s OSG (Oracle Solutions Group); a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation. OSG...

Posted by: Creativepool Editorial
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Leaders

BitTorrent offers cash grants of up to $100,000 to creatives

In many ways, it's harder than ever before to be a creative. Not only because there are more competitors than ever before to contend with, but because the kind of grants and subsidies offered to other industries are preciously difficult to come by...

Posted by: Benjamin Hiorns
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Leaders

What Is No Man's Sky?

Unless you happen to be switched on to the gaming sphere, you might not be aware of the little indie title that could, which is poised to become the biggest hit of the summer. Where your annual Call of Duty, FIFA and Assassins Creed games arguably...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: Freddy Taylor has got a Trump card

After pissing off a new neighbour during a flat warming party in 2015, Freddy Taylor serendipitously landed his current position as Art Director at Wieden + Kennedy. We chatted to him about why it feels like home... Tell us about how you started out...

Posted by: Kate Lewin
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Leaders

Grey London & Just So present the first Refugee Olympic Team

Last friday night at the opening ceremony of the 2016 Olympic Games in Rio, ten elite athletes walked out in front of a global audience of over a billion sports fans and got a well deserved standing ovation! These were not just exceptional athletes,...

Posted by: Creativepool Editorial

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