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Industry

Inside Out Awards creating a new home for in-house creative teams

The Inside Out Awards are on a mission to inform, inspire and celebrate the next generation of trailblazing in-house creative team leaders across the UK. 2021 sees more opportunities for those working within an in-house creative team to hear from...

Posted by: Inside Out Awards™
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Inspiration

If creative teams were Marvel heroes

French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...

Posted by: Creativepool Editorial
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Leaders

Time to unleash the latent Creative Superpowers in your teams

We are about to enter an Age of Creativity; successful Leadership will be about creating cultures that encourage creativity and help employees unlock the four creative superpowers of Maker, Hacker, Teacher and Thief. As technology continues to...

Posted by: Daniele Fiandaca
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Leaders

Rihanna teams up with JWT as Creative Director of PUMA

I’m not going to pretend to be the world’s biggest Rihanna fan. Indeed, I personally find her brand of hedonistic pop to be of the “All style, no substance” variety. As a personality though, she’s a beacon of light in an...

Posted by: Benjamin Hiorns
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Creative Translation teams up with JCDecaux and Creative Review

Our friends at Creative Translation have teamed up with JCDecaux and Creative Review to cast their keen talent-spotting eyes nationwide. You might’ve noticed the campaign already - following the success of the creative showcase at our Pool...

Posted by: Joe Bracken
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Workshop

Good agencies are better than in-house brand teams – Here's why

Jordan Lonsdale has been in the game long enough to live the two, often discussed sides of the same industry: in-house teams and agencies. According to the Wonderhatch account director, there are several misconceptions thrown into the mix when...

Posted by: Creativepool Editorial
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Features

90% of the creative industry is working from home

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Leaders

Creative Foundations for VR

Opinion by Tom Fenwick-Smith, Creative Director, REWIND Back when I began my journey in advertising, digital advertising was pretty niche - above-the-line was still king; Facebook and Twitter were the new kids on the block. We knew they were going...

Posted by: REWIND
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Industry

CONNECT 2017 Speakers: The brightest creative minds come together

Leveraging the power of online connections on Creativepool, CONNECT will pull the creative world together for a day where startups and trailblazers rub shoulders with the hottest agencies, production houses and the most established brands. With...

Posted by: Creativepool
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Workshop

Challenges ahead for Creative Recruitment in the SW

Our recent Creative Employment Survey revealed an optimistic outlook with 39.5% of respondents sure that growth is ahead. But what are the anticipated challenges that may lie ahead for the creative industries? Although 76.7% of respondents think that...

Posted by: ADLIB
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Workshop

What is the future of creative talent?

Creativity in London is in a great place and the output of agencies is now as diverse as ever. Sure; there are still fantastic TV ads, such as this years British Arrows Commercial of the Year by AMV’s Mike Sutherland and Ant Nelson for Currys...

Posted by: Gemini People
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Industry

Creative Equals Student Competition to highlight diversity in the UK

The Creative Circle and Creative Equals unite with a student brief to highlight the imbalance in diversity in the UK Creative Departments. The winning student team will have their creative execution posted on the 48$ poster site outside of the...

Posted by: Creative Circle
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Features

WCRS Creative Director. Get to know Billy Faithfull.

What's the story behind you joining WCRS? Ross Neil and I got our break at HHCL in the last days of a truly great and innovative agency. A collection of original people who didn't quite fit in elsewhere in the industry. We’ve always been...

Posted by: ENGINE
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Leaders

Creative outsourcing. Welcome to the on/off creative department

Many creative agencies face a growing dilemma. And as usual the dilemma is about time management and profit. In the current economic scenario, running a creative business is getting tougher by the day. To stay competitive in the market, many agencies...

Posted by: Creativepool
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Industry

Fresh Awards introduce a free category for in-house design teams

What do Apple, Starbucks, Facebook and Innocent Drinks have in common? They all have an in-house design team that has been an integral part of their business success. This NEW award category is an opportunity to show design agencies that the design...

Posted by: MYWW™
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Features

5 minutes with... Graham Fink - Creative Director at M&C Saatchi

What does being a CD at M&C Saatchi really mean? I think they refer to it as spinning plates these days. But pretty much everything involving helping write strategies to pushing the creative teams to get the best out of them and then in some cases...

Posted by: Creativepool
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Inspiration

Whatever happened to Creative Independents?

Back in the 1990's we had a big recession in the UK. It was bad times. Lots of agencies were hit and many people lost their jobs. As usual with this industry, quite a few talented creative folk found themselves out of work. But out of adversity...

Posted by: Creativepool
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Leaders

Discussing the power of storytelling with a Group Creative Director

Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...

Posted by: Creativepool Editorial
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Industry

Black is... Talent, Passion and Creative Energy - #BehindTheIdea

Handling the crew for one film is already no mean feat - but handling six? Come on. And yet, the teams at Karmarama and Accenture did it. For Black History Month back in October, the agency network teamed up with black filmmakers, animators and crew...

Posted by: Creativepool Editorial
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Leaders

The value of collaboration in creative work

How do you establish a collaboration-friendly infrastructure in your team, especially in these corona times? Among the many things the pandemic has done for us, losing team meetings and face-to-face interactions was a hard blow to all of us, and few...

Posted by: Creativepool Editorial
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Features

Global creative calendar: January 2021

Presently, hopes for the brand new year are soaring, as each of us takes stock of available opportunities, then takes aim. To see the big picture, you're in the right place. While this schedule of events starts out slowly, its offerings will soon...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: December 2020

While 2020 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Inspiration

Opening windows with creative director Dennis Hooftman

When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...

Posted by: Creativepool Editorial
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Leaders

The importance of prototyping for design teams

From lowering the margin of error and risk to ultimately releasing a more refined, well-rounded product, leading companies in the world today are heavy on prototyping and quite rightly so. Businesses and projects that do not believe in the power of...

Posted by: Creativepool Editorial
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Inspiration

How Creative Director Matt Rooke made it through a recession

There's no doubting that the COVID-19 crisis is affecting several corners of the industry in more or less similar ways. A lot of professionals, even beyond the actual creative industry, are talking about one of the worst recessions of the past 100...

Posted by: Creativepool Editorial
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Leaders

Patola Figueroa on being a woman in the creative industry

There are plenty of words we could write about Isobar Mexico VP, Patola Figueroa. There is plenty of time we could spend trying to capture her essence, her strength, her attitude to leadership and all of her personal backstory. But in truth, there...

Posted by: Creativepool Editorial
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Leaders

The power of a handwritten letter to inspire a creative department

During lockdown we have all found ourselves with more time on our hands. A few days ago I decided to have a sort out and digging through drawers in the studio I discovered a handwritten note from 2004. Back in 2004 I was an Art Director at an...

Posted by: Fun Agency
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Inspiration

Creativepool Annual 2020 Spotlight: IMAX Creative

As part of our series shining a spotlight on Creativepool Annual winners from last year, we sat down with Andrew Almendras, creative director at IMAX Creative, to discuss the company’s Brand Team of the Year gold award win. Andrew offered up...

Posted by: Creativepool Editorial

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