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Features

Creative Opinion: Top tips for speeding up your creative workflow

Creative Director of Brand Nu, Radim Malinic shares his clever hacks for speeding up your workflows, getting new briefs completed on time and delivered to clients in a timely fashion. Radim Malinic Start with a strategy The key to any successful...

Posted by: Industry Updates
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Features

Creative Opinion: Brands can no longer afford to ignore diversity

Pam Grossman, Director of Visual Trends at Getty Images, explains how, whilst they have made significant progress, brands still have their work cut out for them if they want to champion true diversity. Pam Grossman​ Technological advances have...

Posted by: Industry Updates
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Features

Creative Opinion: Jani Guest on the steady decline of TV advertising

Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...

Posted by: Benjamin Hiorns
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Features

Creative Opinion: Eurovision and YouTube

Matt Phelan, CEO of 4Ps part of NetBooster Group, on how Eurovision uses YouTube to elevate the event to a new global audience. On Saturday, the 62nd edition of the Eurovision Song Contest (ESC) was held in the Ukrainian capital, Kiev, with the...

Posted by: Industry Updates
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Features

Creative Opinion: Immersive Filmmaking in 2017

We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...

Posted by: Industry Updates
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Features

Creative Opinion: Thoughts on Branded Content for 2017

At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...

Posted by: Industry Updates
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Features

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Features

Creative Foundations for VR

Opinion by Tom Fenwick-Smith, Creative Director, REWIND Back when I began my journey in advertising, digital advertising was pretty niche - above-the-line was still king; Facebook and Twitter were the new kids on the block. We knew they were going...

Posted by: REWIND
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Features

Creative Opinions: James Damore's Google Memo

Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...

Posted by: Benjamin Hiorns
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Features

Creative Opinions: Adland insiders on the Publicis Cannes Lions pullout

The news that Publicis Groupe was pulling out of Cannes Lions next year (and all other awards shows in kind for the next 12 months) was quite comfortably one of the biggest stories of the festival this year. The fact that they are doing so supposedly...

Posted by: Industry Updates
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Economy

Creative Opinions: The Snap UK General Election

When Theresa May announced yesterday morning (18 April, 2017) that it was her intention to hold a snap general election in the UK on June 8 (a move that was since validated earlier today by a vote of 522 to 13), the UK media did what it always does....

Posted by: Benjamin Hiorns
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Features

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Events

Creative Debates: Are External Production Partners Worth It?

Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates, which took place during the 2016 Cannes Lions festival, will tackle some of the most difficult questions and topics being faced by our...

Posted by: Creativepool
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Inspiration

Meet the Executive Creative Director, Wesley Hogg of Reading Room

Tell us a bit about you Wesley... I began working in the creative industry in 1998 after studying at Central Saint Martins and Goldsmiths. Early on I specialised in digital and was lucky enough to be in the right place at the right time to ride the...

Posted by: Reading Room
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Features

Can blogs change an opinion?

Blogs can do many things. They can inform, entertain and sometimes educate. They can be a useful and more creative platform for someone to write more freely than when they begrudgingly trudge through the corporate work they might have to do for their...

Posted by: Creativepool
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Careers

Tips For A Creative Interview

For creative advertising newcomers: Are you applying for an Art Director or Copywriter internship or job? Here is my perspective on how to be successful in a creative interview. Best of luck. Hope you get the gig!

Posted by: Kevin Forister
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Advice

Every Creative Process needs feedback.

When you are working in a creative process and wants to reassure that you are heading in the right direction, asking for feedback is one of the fastest ways to know that you’re on to something. But asking for input can come at a high price unless...

Posted by: Maksimilian Kallhed
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Inspiration

Creative Crowdsourcing from Creative Communities

Creativepool's Creative Solutions Director, Heather Deacon, led a session at Advertising Week Europe last month to discuss the what, why, how, and when of sourcing creative from professional communities via crowdsourcing platforms and open ideation...

Posted by: Heather Deacon
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Events

DWA brings you the April Creative Calendar

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...

Posted by: The Darnell Works Agency
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Events

DWA brings you the March Creative Calendar

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...

Posted by: The Darnell Works Agency
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Careers

Discover your creative career

Escape Studios has been at the forefront of creative education since 2002, offering courses in VFX, Games, Animation and Motion Graphics. They work hand in hand with industry experts from top post production studios including DNeg, The Mill, MPC and...

Posted by: Escape Studios
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Advice

Creative Coffee Break: Make it with Adobe Stock.

With Adobe Stock, you’ll always find the perfect asset to make something amazing. Built directly into your favourite Creative Cloud apps, it gives you instant access millions of inspiring images, vectors, videos, templates and 3D assets. Plus,...

Posted by: Adobe
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Events

DWA brings you the February Creative Calendar

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...

Posted by: The Darnell Works Agency

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