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Workshop

A creative agency’s journey to becoming a B Corp | #CreativeCaseStudy

Emperor, an employee-owned creative communications consultancy, recently announced its certification as a B Corporation (or B Corp). It joins a growing group of companies using the power of business to build a more inclusive and sustainable...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: A new kind of creative agency at KEMMLER KEMMLER

Over in Berlin, KEMMLER KEMMLER are breaking down the traditional boundaries between art & design agencies and strategy implementation to deliver high-profile campaigns across the fashion and lifestyle industries. Sebastian Kemmler, one of the...

Posted by: Kate Lewin
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Leaders

New LA global creative agency focus on music

Alan Sartirana, the co-founder of the Filter Creative Group, which announced it would be shutting its doors this summer, recently announced he'd be launching a new full-service global creative agency. Anthemic will specialise in “Strategy,...

Posted by: Benjamin Hiorns
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Leaders

Will The New Creative Agency Hub In Argentina Become A Success?

The leading global marketing services company, McCann Worldwide is partnering with Argentine creative Martin Mercado to start the new global creative agency hub in Buenos Aires with its name, Mercado McCann. With the strong talent capability behind...

Posted by: Creativepool
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Leaders

Publicis Kaplan Thaler named as lead creative agency for Red Lobster

Publicis Kaplan Thaler has been named as the lead creative agency for the American seafood restaurant chain, Red Lobster, two months after its account was put into review following a departure from parent company, Darden. Media for the brand is...

Posted by: Benjamin Hiorns
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Inspiration

The Creative Energy, Teamwork and Motivation of SMACK Agency

It is unusual to hear someone say that they always start working near the end of a deadline, because they are far more productive under pressure. Though one may think that this is the easiest way to mess up, SMACK agency and its co-founder Lubna...

Posted by: Creativepool Editorial
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Inspiration

Agency insights on how to remain creative during lockdown

Doomsday may not have befallen us yet, but a few of my acquaintances dare to disagree. Being stuck at home with 18-month-olds (and sometimes with 81-year-olds) makes some of us wish we could just step outside and catch that blessed virus once and for...

Posted by: Antonino Lupo
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Inspiration

Agency Spotlight: Standing apart with PB Creative

A creatively-led independent brand design agency that has had their work featured on Creativepool three times already this year so we thought it was about time we gave them the spotlight treatment. We sat down with PB Creative founder Ben Lambert...

Posted by: Creativepool Editorial
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Leaders

Why creative-based socials are invaluable to agency culture

Following an influx of newbies to the creative and design teams we wanted to start a ritual for our people to come together socially. This would be a regular calendar event they would look forward to, input into and that would add an insight into the...

Posted by: Proximity London
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Industry

The Tokyo agency that took on the world and won | #CompanySpotlight

Global design-driven creative agency monopo is an independent creative agency born in Tokyo, with offices in London, New York and Saigon that helps brands be their most inspiring selves. Their goal is to inject personality into digital design and...

Posted by: Creativepool Editorial
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Workshop

How to choose a branding agency

For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...

Posted by: Creativepool Editorial
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Features

STB Client Perspective: Finding the Right Agency Partner.

Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...

Posted by: Stocks Taylor Benson
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Inspiration

The Emotional Branding of Senso Creative | #CompanySpotlight

Specialised in print, video and digital media production and strategies, Senso Creative is an agency dedicated to developing creative and unique marketing communications for its clients. Coming all the way from Serbia, the team at Senso believes in...

Posted by: Creativepool Editorial
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Leaders

The value of collaboration in creative work

How do you establish a collaboration-friendly infrastructure in your team, especially in these corona times? Among the many things the pandemic has done for us, losing team meetings and face-to-face interactions was a hard blow to all of us, and few...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: how do you build an agency's identity?

Funny enough, it's quite unusual to see creative and branding agencies working on their own brands. It happens - but not as much as one would hope to see. And yet good agency rebrands, when done right, can be a good indicator of the level of...

Posted by: Creativepool Editorial
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Leaders

Finding a new energy: The story of Tag's Chief Creative Officer

Admittedly, Tag Collective Arts had their work cut out for themselves back in August. Reuniting all the companies under the Tag umbrella into Tag Collective Arts was no mean feat, especially in the middle of a global outbreak. The business needed to...

Posted by: Antonino Lupo
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Inspiration

Classy Creativity: a Chat with Cheddar Creative

It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...

Posted by: Creativepool Editorial
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Workshop

5 Sectors to find Creative Jobs after the Pandemic

Clearly, this has been an interesting year for everyone in the creative industry. Whether you are in the music industry, in live events, production or freelancing (aka: trying to hold onto your clients), 2020 has brought a new, unprecedented range...

Posted by: Antonino Lupo
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Features

Being a creative woman in Covid times

To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...

Posted by: Antonino Lupo
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Industry

The effects of the corona crisis on the creative job market

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Industry

1 in 3 creative jobseekers may lose everything within 6 months

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Inspiration

Opening windows with creative director Dennis Hooftman

When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...

Posted by: Creativepool Editorial
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Inspiration

The warmth and inclusivity of Being Agency

If the founder of Being Agency could change one thing about the industry, it would be the perception that you need to go big or go home. Looking at the pictures of the team below, and reading words by the founder herself, Being Agency sounds like an...

Posted by: Creativepool Editorial
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Industry

Announced the Winners of the Creative Circle 2020 Awards

Here at Creativepool we're always proud to support creative awards that strive to make a difference. While we all eagerly wait for the deadline of our prestigious Annual 2020 awards, our partners at Creative Circle have forged ahead with their own...

Posted by: Creativepool Editorial

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