Displaying 865 - 900 of 1481 results
When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...
Posted by: Benjamin Hiorns
In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I’m Chief Creative Officer at Saffron, the global branding and design agency. I oversee the work of our global design team split between London, Madrid and Vienna, making...
Posted by: Creativepool Editorial
How did you get into the industry? Hmm, so long ago now… I got into ‘editing stuff on a timeline to manipulate emotions’ from doing music production on an Amiga in my bedroom as a teenager and transferred that idea to video when...
Posted by: Benjamin Hiorns
In a city where the Underground map is as iconic as Big Ben, any change to the transport network is bound to raise eyebrows. The recent rebranding of the London Overground’s ‘Orange Line’ is no exception. As the old familiar orange...
Posted by: Benjamin Hiorns
If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...
Posted by: Benjamin Hiorns
Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...
Posted by: Creativepool Editorial
Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...
Posted by: Chris Turner
Amy Still is Founder & CEO at Whisk. With over 15 years of experience in digital and social-first advertising, she’s witnessed the shift from mass broadcast platforms to niche community-driven spaces, where people seek more authentic and...
Posted by: Creativepool Editorial
Doppler & Dubbs covers the entire range of the sound postproduction process and have over 40 years years of industry experience to draw from. Working as a team, their skills cover the entire array of the sound post and music production processes...
Posted by: Creativepool Editorial
Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...
Posted by: Benjamin Hiorns
Lime Creative is a boutique communication agency offering large agency experience, specialising in the luxury lifestyle, with offices in London and Beijing and partners around the world. With a team made up of designers, writers, developers and...
Posted by: Creativepool Editorial
Looking for creative careers in gaming? The gaming industry has plenty of roles for those with artistic talent who love creating games. This article will introduce six exciting careers, from game artists to game...
Posted by: Creativepool Partner
Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? As the head of a brand experience agency, it's a blend of jumping into new business meetings, hashing out creative strategies for ongoing projects, and throwing in some...
Posted by: Creativepool Editorial
How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...
Posted by: Creativepool Editorial
On a cool November evening, in collaboration with KPMG UK, something pretty darn special took place. We helped bring to life into their recently published customer experience research, which highlights how organisations adopting AI into their...
Posted by: We Are Tilt
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand coincided with the 151st Open at Royal Liverpool, which was played from 16th-23rd...
Posted by: Creativepool Editorial
When needing to see a healthcare professional, we generally feel like we are in safer hands with a ‘specialist’ than our general practitioner. The term denotes expertise in a particular subject, and a high degree of skill. Simon Case,...
Posted by: Creativepool Editorial
This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...
Posted by: Creativepool Editorial
Minecraft, one of the world’s most popular video games, believes that stories from every perspective are worth telling. The company has built a community of 141 million active players by encouraging them to tell their unique stories every day...
Posted by: Hype
This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...
Posted by: Creativepool Editorial
French West Indies fruit juice company, Jus de Fruits Caraïbes, has partnered with creative technology studio Appetite Creative and world leading food processing and packaging company Tetra Pak, to build a fun and interactive connected packaging...
Posted by: Creativepool Editorial
This week we spoke to Landor & Fitch Executive Director, Strategy and Innovation, EMEA James Withey and Executive Creative Director Graham Sykes about their transformative rebrand of the Eurotunnel (Channel Tunnel). Having been involved in designing...
Posted by: Creativepool Editorial
On average, an adult spends approximately 132 hours per year looking at menus online before deciding what to eat, resulting in indecision that often leads to making the wrong choice. According to a recent study, the conscious mind can only process...
Posted by: Creativepool Editorial
The approach to collaborating with one of the biggest brands in the world by Ben Langsfeld, Executive Creative Director at BUCK. Not long ago, we were making a homemade sock puppet music video for asthma awareness. Fast forward 10 years, and...
Posted by: Creativepool Editorial
How did you get into the industry? From a tender age, the world of design and illustration beckoned me. My childhood was filled with doodles, sketches, and imaginations that translated onto paper. Pursuing Fine Arts was a natural progression,...
Posted by: Creativepool Editorial
Self-hypnosis app reveri has launched a new brand identity crafted by Mother Design to mark its entry into the UK health-tech category. Reveri was co-founded by world-leading psychiatrist Dr. David Spiegel, and Silicon Valley investor and technology...
Posted by: Creativepool Editorial
At first glance, Threads is an exciting new addition to the ever-growing social media landscape. Dubbed the Twitter Killer, the app may prove to be a serious competitor to what used to be Twitter and is now re-branded X, with sign-ups totalling over...
Posted by: Creativepool Editorial
How did you get into the industry? I always knew I would have a career in art or nature, but I never imagined that I could combine both passions so seamlessly. After getting a degree in graphic design and working for graphic design companies I...
Posted by: Creativepool Editorial
This week, we’re heading across the pond to speak to David Bernstein, Chief Creative Officer at The Gate NY. How was your company born and where are you based? Our company was born 151 years ago. And while its name and ownership has changed a...
Posted by: Creativepool Editorial
In the fast-paced world of advertising, staying ahead of the curve is something all brands and agencies need to not only consider, but obsess over. Digitalisation has revolutionised how campaigns are conceptualised, executed, and distributed, leading...
Posted by: Benjamin Hiorns
In the vast realm of technology and innovation, one company has consistently stood out for its ability to captivate the world with its unique and defiantly iconic approach to branding: Apple. From its humble beginnings in a Californian garage and...
Posted by: Benjamin Hiorns
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin Hiorns