Magazine

displaying 1 - 36 of 170 results

*

Features

Is Covid killing the holding agency model?

In the middle of what some analysts have defined the worst recession since Second World War, this year we have sadly grown accustomed to all the bad news of layoffs, pay cuts, redundancies, furloughed workers and such. It comes to no surprise that,...

Posted by: Antonino Lupo
*

Features

How the music industry is winning Covid

Around this time last year, I was getting pumped up to go to a Nightmare Before Christmas live concert on the night of the 5th of December. Danny Elfman was there. Pretty much the entire cast was there. Tim Burton wasn't, but that's okay. It was one...

Posted by: Antonino Lupo
*

Features

Being a creative woman in Covid times

To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...

Posted by: Antonino Lupo
*

Industry

When will the industry recover from the COVID-19 crisis?

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
*

Industry

Most freelancers will need nearly a year to recover from the COVID crisis

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
*

Industry

Report – Will the creative industries recover from the COVID crisis?

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. Back in April, when the industry was still adapting to...

Posted by: Creativepool Editorial
*

Features

How AR can save the travel industry post-COVID

It is no surprise that the pandemic has had drastic effects on travel across the globe, with thousands having holidays cancelled. While many still have the travel bug and would love to rebook, they remain anxious to leave the country. Travel...

Posted by: Poplar
*

Inspiration

Here's to you, women in the COVID-hit creative industry

“Thud is the dry blow, from my temples to my toes. The air escaped my lungs and I am overcome by a deafening silence. It is over. Finally.” What is behind a layoff? This pandemic, among other issues, has demonstrated our unpreparedness....

Posted by: Paola Figueroa
*

Workshop

Preparing for the Post-COVID Jobs Market

“This too shall pass” is a popular saying derived from ancient Persia that reflects rather elegantly and succinctly on the ephemerality of the human condition. It’s a mantra that many of us have undoubtedly been muttering under our...

Posted by: Benjamin Hiorns
*

Leaders

Billy Faithfull on why COVID-19 has actually brought us together

We are physically distant, but emotionally closer. It's no secret that the lockdown and the COVID crisis have had a huge impact on agency work. Some agencies have struggled more than others, but we know that the lockdown was quite a heavy and...

Posted by: Creativepool Editorial
*

Leaders

Emma Sexton on running your business in COVID times

Who would have thought, one year ago, that success in 2020 would be measured by the capacity to survive a pandemic? We know Emma Sexton as the CEO and founder of creative agency MYWW, founder of the Inside Out Awards, creative expert in residence at...

Posted by: Creativepool Editorial
*

Workshop

Finding your way into the design industry during the COVID crisis

Finding a job - particularly your first, permanent one in your desired field - is an intimidating task at the best of times, especially for aspiring design graduates in an already competitive job market. And now, the economic effect of the pandemic...

Posted by: Jess Patel
*

Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
*

Leaders

Life post-COVID might be worse than we expect

Well that was quick, wasn’t it? A few months stuck at home, non-stop doomscast for a couple of weeks, then at some point the industry got used to it (or got bored enough) and started to cope, one way or another. We’ve heard of both...

Posted by: Antonino Lupo
*

Features

Inertia had stifled creative innovation, COVID-19 has accelerated it

The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...

Posted by: Creativepool Editorial
*

Features

What will happen to Consumer Trust in a post-COVID world?

Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...

Posted by: Antonino Lupo
*

Features

Experience Will Drive the New Normal Post-COVID-19

With all the stress over COVID-19, my daughter and I had a conversation last night regarding what the world will look like when things go “back to normal.” The bigger question being what the "new normal” will look like. What...

Posted by: David Shulman
*

Leaders

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...

Posted by: The Darnell Works Agency
*

Leaders

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...

Posted by: The Darnell Works Agency
*

Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

Posted by: Woven Agency
*

Inspiration

The Animation Trends to watch out for in 2021

2020 was... interesting. An interesting time for all of us, from artists to writers and everything in between. It was also an interesting year for animation, and who knows what will happen in 2021 with that? With people still stuck at home for the...

Posted by: Creativepool Editorial
*

Leaders

Listening, Pivoting and Adapting with the Ogilvy Sydney CSO

When Ogilvy Australia CEO David Fox approached Toby Harrison, Toby was probably not expecting that he would soon become the one driving a substantial change in Ogilvy Australia's structure. Moving the company from compartments and silos to working...

Posted by: Creativepool Editorial
*

Features

The Consumer Trends that will define 2021

How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...

Posted by: Antonino Lupo
*

Leaders

From Space Monkeys to ITV Creative with ECD Tony Pipes

Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...

Posted by: Creativepool Editorial
*

Features

What's next for agencies in 2021?

The year we’ve just been through will certainly make history. We’ve seen society move from globalised, frenetic and somewhat overcrowded streets to the unforgiving solitude of our own houses pretty much overnight. And the ways we coped...

Posted by: Antonino Lupo
*

Inspiration

The most popular Web Design trends for 2021

Anyone following the video games industry has probably seen this coming for a while, but we humans love interaction and most of all, we love games and stories. There’s nothing quite like a good interactive experience with our web browser to...

Posted by: Antonino Lupo
*

Workshop

How young creatives can build a career in 2021

A young graduate looking to enter the industry in the middle of a pandemic? Well, you're not alone. According to the BBC, there are at least seven ways in which young people employment (or lack thereof) has been affected by the Covid crisis, either...

Posted by: Antonino Lupo
*

Leaders

Learning start-up culture with the Global CCO of BrandOpus

Unconventional, yet remarkably intuitive. This is the philosophy guiding each and every creative strategy, thought and move for BrandOpus, born as a start-up and now boasting offices in London, Melbourne, Chicago and New York. Like many great...

Posted by: Creativepool Editorial
*

Industry

Behind the Idea: Saving Bros with Movember & Sky Media

It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...

Posted by: Creativepool Editorial
*

Inspiration

2021: Predictions for an Unpredictable Year

One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...

Posted by: Wolff Olins
*

Leaders

Freelancing through a Pandemic - With Content Strategist Nick Carson

Surely Nick Carson has seen quite a lot in his many years as a Content Strategist and Copywriter. But all of his freelance and creative experience couldn't possibly prepare him for what 2020 had in store - a global pandemic that put a halt to a...

Posted by: Creativepool Editorial

Back to Magazine