displaying 1 - 36 of 188 results
Workshop
The world has descended into chaos and this can’t be news to anyone who hasn’t been silently meditating in a Californian desert for the last fortnight (Jared Leto truly is the gift that keeps on giving).
The creative industries are made...
Posted by: Benjamin Hiorns
Industry
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak.
We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Leaders
Corona, a symbol of Mexican spirit worldwide, has tasked ad agency Leo Burnett Mexico with creating a new campaign that highlights the importance of breaking barriers. The campaign; “The Wall,” aims to inspire and celebrate generations of...
Posted by: Creativepool Editorial
Leaders
“This is Living”, the latest campaign for Corona by Wieden+Kennedy, is a gloriously romantic campaign that taps into a universal desire for freedom that the brand hopes will inspire people to go outside and live more “Moments that...
Posted by: Creativepool Editorial
Leaders
A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...
Posted by: The Darnell Works Agency
Workshop
There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot.
You talk to the assistant director...
Posted by: Antonino Lupo
Industry
Creativity can change the world. Every creative professional knows that, and you will hear that notion more and more this year, especially after a year as tumultuous as 2020.
Knowing that, Fedrigoni set off to actually try and change the world for...
Posted by: Creativepool Editorial
Inspiration
I’ve always been fascinated by the Cobra Effect. As a marketeer who works with clients to change perceptions around brands or products, understanding human behaviour is essential. But people are unpredictable and often things that should...
Posted by: The 10 Group
Inspiration
Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first.
Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...
Posted by: Creativepool Editorial
Features
Years after finishing my studies, I find myself still thinking about all the amazing figures and inspiring creatives I studied for Italian Literature. From Petrarca to Dante, Foscolo and Leopardi, most of my childhood and teenage years were spent...
Posted by: Antonino Lupo
Industry
Never before we need to be reminded what a smile looks like. With the world still under global restrictions as the vaccines roll out, people are still wearing masks when moving around and we're still (well, not everybody) observing social distancing...
Posted by: Creativepool Editorial
Leaders
With a good portion of the world working from home or in lockdown, one can guess the events industry isn't doing too well right now.
But you would be wrong to assume that the industry hasn't been working behind the scenes to envision new solutions,...
Posted by: Creativepool Editorial
Industry
How personal can a watch feel? According to Leagas Delaney and their campaign for Patek Philippe, quite a lot.
Described as a watch with elegant versatility, the historic Twenty~4 watch was made specifically for women some 20 years ago, and it...
Posted by: Creativepool Editorial
Leaders
How do you establish a collaboration-friendly infrastructure in your team, especially in these corona times? Among the many things the pandemic has done for us, losing team meetings and face-to-face interactions was a hard blow to all of us, and few...
Posted by: Creativepool Editorial
Leaders
"We are design." This is the statement by which every member of the team at Greco Design lives. Where products, people, projects and content converge; where ideals connect and ideas come true. A great power. And with a great power...
Gustavo Greco...
Posted by: Creativepool Editorial
Inspiration
10 of the best marketing and advertising campaigns from 2020.
A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...
Posted by: Antonino Lupo
Inspiration
It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that.
In...
Posted by: Creativepool Editorial
Features
To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...
Posted by: Antonino Lupo
Industry
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak.
We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Industry
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak.
We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Industry
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak.
We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Inspiration
The best campaigns made during the COVID-19 outbreak
No matter how crippling of a blow it receives, the creative industry will always be ready to stand back up and prove its resilience. Even earlier in the year, with the world preparing to shut...
Posted by: Antonino Lupo
Industry
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak.
We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Industry
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak.
We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Industry
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak.
Back in April, when the industry was still adapting to...
Posted by: Creativepool Editorial
Features
It is no surprise that the pandemic has had drastic effects on travel across the globe, with thousands having holidays cancelled. While many still have the travel bug and would love to rebook, they remain anxious to leave the country.
Travel...
Posted by: Poplar
Inspiration
DMG group creative director Birger Linke believes you can never run out of problems to solve. And that is the primest of fuels for creativity.
Birger admits he would probably be a pilot if he hadn't chosen to follow his heart and dive into graphic...
Posted by: Creativepool Editorial
Features
Yes, it's September, and you're not the only one wondering where the year went right now. Excuse the 'C' word, but Christmas is around the corner, at least for consumers. Brands will already have most of their planning ready for this year, and they...
Posted by: Creativepool Editorial
Leaders
How are you?
A question rarely asked for fear of the answer. It is August 2020 in Mexico City. My spouse and I recently bought our first home and it is in a woody area. Its name translates into the Desert of the Lions, a name befitting my family; my...
Posted by: Paola Figueroa
Leaders
TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader.
Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...
Posted by: Creativepool Editorial
Leaders
The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse.
It is just normal that, in these circumstances,...
Posted by: Creativepool Editorial
Industry
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit.
Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
Industry
Among all the ways the world is changing before our eyes, the new approaches to presenting events online represent massive learning opportunities, where access is at an all-time high. Simply by registering for online events - many of which are free -...
Posted by: The Darnell Works Agency
Features
We've spent months hearing about a deadly virus bending the world to its will. It is no surprise people may be looking for more positivity after months of heavy mental stress.
With their latest campaign, Nescafé and Publicis Italy are doing...
Posted by: Creativepool Editorial
Inspiration
Sven Lehmann first approached the wonders technology with a PC with a 45-megabytes hard drive. He used to play DuckTales on it. Now Sven and his company, yolo films, are shooting films from remote, without the need for the crew to be physically...
Posted by: Creativepool Editorial
Workshop
We've heard it, we've seen it around - reports of domestic abuse have gone up tremendously during the UK lockdown. The victims are stuck with perpetrators with little to no chance of escaping the loop, a problem which is very much alive as we...
Posted by: Creativepool Editorial
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