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Workshop

Top 5 copywriting tips from creative director Max Vinall

As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...

Posted by: Max
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Workshop

What do copywriters say about copywriting? And are they right?

A copywriting pal of mine has drawn my attention to a collection of quotes about, well, copywriting. I'm always delighted when these things crop up, because I feel sure blog posts on design and art direction outnumber pieces on copy by about a...

Posted by: Magnus Shaw
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Leaders

What does working with John Hurt have to do with copywriting?

John Hurt, Sir Neville Marriner and I walked into a bar... No, that isn't the opening of a joke; it actually happened on Saturday. (Yes, it really did.) Luckily, there was no rerun of any alien-bursting-out-of-the-stomach scene. Always a bonus. So,...

Posted by: Ashley Morrison
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Leaders

*&%££!! On copywriting, artichokes and swearing.

I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...

Posted by: Magnus Shaw
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Inspiration

Six ways in which 'copywriting' differs from 'writing'.

When people ask what I do for a living, I tend to get in a terrible flap. This is largely because I do a variety of things. I pen pieces about music, I blog about advertising and the creative industry (obviously), I present podcasts and radio...

Posted by: Magnus Shaw
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Inspiration

Spraycan copywriting

Here's a true story. Back in the late 70's, right smack in the middle of punk rock, I studied graphic design at Hounslow. Unlike some of the more respectable educational establishments, Hounslow was a bit rough and 'edgy'. The area around the college...

Posted by: Creativepool
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10 great copywriters' blogs (That avoid the subject of copywriting)

As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...

Posted by: Creativepool
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Features

Where have you bean? Heinz roll out new TV spot, copywriting saved.

I felt sure if we waited long enough, someone would grasp the nettle and prove that the art of copywriting isn’t dead, just having a lie down. The fact that this little miracle has been achieved by one of the nation’s best known (and best...

Posted by: Creativepool
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Features

We're all writers now. How recession damages copywriting.

There are many signs that something is going wrong. The scarcity of invitations to join the staff of a particular agency; the lack of requests to pencil out dates in your diary and the distant memory of those top-dollar, overnight emergency...

Posted by: Creativepool
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Features

Who's killing copywriting?

Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...

Posted by: Creativepool
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Inspiration

The Blind Passion of Augusto Correia

"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...

Posted by: Creativepool Editorial
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Leaders

The power of a handwritten letter to inspire a creative department

During lockdown we have all found ourselves with more time on our hands. A few days ago I decided to have a sort out and digging through drawers in the studio I discovered a handwritten note from 2004. Back in 2004 I was an Art Director at an...

Posted by: Fun Agency
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Leaders

Introducing the Inside Out Awards™ 2020 Judging panel

We are delighted to announce this year’s Inside Out Awards™ Judging panel. We have worked hard to select a diverse team of judges with a range of knowledge, experience and skills. Our expert Judges all hold senior positions, are highly...

Posted by: Inside Out Awards™
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Workshop

The copywriter’s toolkit - part 3: How to get paid

Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...

Posted by: Ant O'Neill
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Workshop

So, you've won an award...

Do industry awards just prey on pride? You don’t remember entering. You barely even remember the piece of work that’s been nominated. And you’ve certainly never heard of the Copywriting Republic Annual Presentation who are behind...

Posted by: Ant O'Neill
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Workshop

Give them a word and they'll take a page

Make no mistake: your writing is worth money. But should you ever work for free? As much as it’s a milestone, you probably can’t remember the exact moment you first got a positive response from an application. But rest assured, at some...

Posted by: Ant O'Neill
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Workshop

Fishing for Account Based Marketing

ABM writing is nice work if you can get it. And you can. For an industry where clear language is meant to be currency, the world of copywriting doesn’t half love those acronyms. B2B or B2C? What’s the expected ROMI? How are you...

Posted by: Ant O'Neill
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Inspiration

Member Spotlight: Flipping the script with copywriter Vikki Ross

Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...

Posted by: Creativepool Editorial
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Inspiration

The future of luxury marketing

Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....

Posted by: Woven Agency
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Leaders

Top hires this week

Arnold steps down at AMV Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO. Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...

Posted by: Creativepool Editorial
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Benk + Bo bring you the Workshop Zone @ Connect: London

Benk + Bo, the multifunctional space for creatives in Spitalfields, London, are bringing their Scandinavian design and aesthetic to the Workshop Zone at Connect: London on November 21 and 22. Join them for a cup of coffee and learn about how the...

Posted by: Creativepool
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Leaders

Why great design needs great copy

Resplendent in a white silk dress and crimson cape, the Queen steps gracefully down from her golden chariot and begins a slow, dignified walk into Westminster Abbey. Accompanied by the ancestral Mistress of the Robes and Archbishop of Canterbury, the...

Posted by: Woven Agency
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Leaders

Top Hires of the Week

Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Partizan Emma Westenberg is a Dutch director, born in California and based in Amsterdam who has justed been named as the latest addition to the Partizan roster. Her work can be described as a confident mix of classic visual tropes, fashion and fine...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Cannabis-infused caramel and other stories

Noise13 - Dovana All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

AnalogFolk Independent digital agency AnalogFolk, has announced the appointment of Fredrik Dahlberg as Creative Director. Dahlberg will be responsible for the development of the agency’s copy arm as well as bolstering the agency’s...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: The inner temple, Thomson becomes TUI and other stories

SomeOne - The Honourable Society of the Inner Temple SomeOne has rebranded lawyers’ organisation, The Honourable Society of the Inner Temple, with a redrawn Pegasus logo that aims to break away from flat graphic symbols. The Honourable Society...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: UKIP, Moonpig, Dropbox, Auto Trader and other stories

Moonpig (in-house) Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...

Posted by: Creativepool Editorial
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Inspiration

Inside the Mind of Guilherme Jahara, CCO at F.biz

Guilherme Jahara has been Chief Creative Officer at São Paulo’s F.biz since January 2014, a position he took on with more than 20 years' experience in the industry already under his belt. Guilherme's resume is a rather dazzling affair -...

Posted by: Kate Lewin

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