Displaying 73 - 108 of 3285 results
Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...
Posted by: Benjamin Hiorns
Emma-Kate Dobbin, the former head of social media retail at Telstra, has been named as the new social content director at M&C Saatchi's Sydney office. Dobbin is not only an experienced social content strategist, but is also an award-winning...
Posted by: Benjamin Hiorns
It was revealed yesterday that DigitasLBi will be partnering with Buzzfeed and Epic Digital in developing digital branded content. The first step will involve DigitasLBi and Buzzfeed working together to create “Buzzfeed in Residence,” a...
Posted by: Benjamin Hiorns
Last week saw Sir John Heggarty proclaiming most modern advertising to be sh*t. Perhaps there's something in the bracing Spring air, because this week ITV's commercial boss Simon Daglish has warned brands that '90% of content is crap'. Some livewires...
Posted by: Magnus Shaw
This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...
Posted by: Ashley Morrison
Inspired by Yale School of Management’s reinvention of business school education and pioneering integrated curriculum, the new Edward P. Evans Hall combines world-class teaching facilities with inspirational social spaces. The design unites...
Posted by: Foster + Partners
by Creativepool. Below lists the basic outline for what you should have in place on your Creative CV for the Design, Digital, Media, Games and Web CV. You can follow this in the basic order that it is outlined below and this should give your CV an...
Posted by: Creativepool
Are you looking for better returns from the hard work you perform? As freelancers become more common in the work place so do the solutions that enable contractors to maximise their earnings. From Limited Companies to offshore trust solutions. Which...
Posted by: Creativepool
Plus Two In this month's skills advice section, Erin Leuschke from Plus Two talks to us about using Adobe Flash in the offline world. Plus Two have 25 years experience in the strategic, creative and technical aspects of marketing...
Posted by: Creativepool
Al Gillies is a creative that doesn’t try to pigeonhole himself. Indeed, he describes himself not only as a photographer but as a content manager and even radio presenter. His photography work itself is just as eclectic as his skillset....
Posted by: Creativepool Editorial
In a rapidly competitive environment, every brand looks to set themselves apart. They want to create an unmistakable image to achieve the highest possible brand recognition among consumers. A branding designer or brand manager is responsible not...
Posted by: Creativepool Editorial
It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...
Posted by: Chris Bicourt
Wunderman Thompson has an impressive track record in helping charities in the fight against domestic abuse, and the campaign below is an excellent proof of that. Born out of a partnership between the agency and domestic abuse charity Hestia, Team...
Posted by: Creativepool Editorial
Wunderman Thompson Technology isn't necessarily creative in the traditional agency sense, but beware of not seeing their work as inherently creative all the same. The digital consultancy works at the intersection between clients and their growth in a...
Posted by: Creativepool Editorial
Building an engaging digital presence has never been more important. Nearly every business is moving as quickly as possible to get digital or go virtual if it isn’t already. But what do you have to do once you’ve got that digital...
Posted by: Creativepool Editorial
Anyone looking for a new website or to redesign an existing one will have likely at some point been confused by the terms "web development" and "web design." Even if you thought you had an idea what they were about, the lines can become so blurred...
Posted by: Cefar
If you're responsible for the website of your business or organisation, it can sometimes be a case of out of sight, out of mind once it's up and running… you may only look at or amend one or two pages from time to time until someone points...
Posted by: Progression Design
Impero - Havana Club London-based independent creative agency, Impero, have announced their appointment as a key strategic and creative partner for Pernod Ricard’s Havana Club rum. The agency will be responsible for taking the Cuban rum in a...
Posted by: Creativepool Editorial
Accenture - Vatican News The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform aimed at finding new ways...
Posted by: Creativepool Editorial
The robotic installation lighting up Hull for UK City of Culture 2017 Jason Bruges Studio’s latest kinetic installation opened in Hull last Friday (1 December). “Where Do We Go From Here?” is the last major art commission of the...
Posted by: Creativepool Editorial
WPP has made a strategic investment in Within Unlimited, the US-based virtual reality/augmented reality entertainment and technology company led by renowned film maker and music video director Chris Milk and technologist Aaron Koblin. Within creates...
Posted by: Creativepool Editorial
WPP has announced that J. Walter Thompson Company, its wholly owned global marketing communications agency, has agreed to acquire iStrategyLabs, otherwise known as “ISL,” a full service digital agency, in the US, in order to expand its...
Posted by: Creativepool Editorial
McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...
Posted by: Creativepool Editorial
According to a new report produced by Warc in collaboration with Deloitte Digital, a digital 'backlash', the explosion of video formats, and the need to fuse data analysis with creativity are the key challenges facing marketers in 2016, The Toolkit...
Posted by: Magnus Shaw
In the same way you wouldn’t use a hammer to crack a nut it’s just as important that you choose the right tool for building and updating your website. The Content Management System (or CMS) was supposed to be the all singing and all dancing...
Posted by: Fabrik
Web designers/developers are employed across all industry sectors from finance and retail to public organisations. They may be employed directly by IT consultancies, software houses, web design agencies or work in an organisation's IT department....
Posted by: Creativepool
A web author/editor is responsible for the content and images used on a website. They plan, research, write copy and edit the content of a website. They may be involved in providing copy for the internet or for an organisation's internal intranet...
Posted by: Creativepool
As part of an effort to chime with the progressively mobile times, Google made a significant change to their ranking system this week by giving web pages that haven't been optimised for smartphones, tablets and other mobile devices a lower ranking on...
Posted by: Creativepool Editorial
It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...
Posted by: Creativepool Editorial
Written by Nathan Mayatt, Workstation - Specialist creative and digital recruiters since 1989. Keeping ahead of the game by making sure your skills are up-to-date is essential to protect yourself over the next couple of years. The market has become...
Posted by: Creativepool
Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...
Posted by: Creativepool
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
Doppler & Dubbs covers the entire range of the sound postproduction process and have over 40 years years of industry experience to draw from. Working as a team, their skills cover the entire array of the sound post and music production processes...
Posted by: Creativepool Editorial
The first year of 2024 is almost over; a frightening thought. But before we lapse into February and all those well-meaning resolutions fall by the wayside, we still have a solid week left to reevaluate our careers. I jape, of course, as if you...
Posted by: Benjamin Hiorns