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Leaders

Microsoft Windows 10 Devices Event Roundup

Microsoft beat their Californian tech giant rivals at their own game yesterday by holding a decidedly Applesque live event in which they unveiled a veritable cornucopia of new devices, each of which they seem to be using to push Windows 10 as the...

Posted by: Benjamin Hiorns
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Leaders

Meet the next generation of website builders

In the same way you wouldn’t use a hammer to crack a nut it’s just as important that you choose the right tool for building and updating your website. The Content Management System (or CMS) was supposed to be the all singing and all dancing...

Posted by: Fabrik
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Leaders

adam&eveDDB ask Brits to share their teatime with the nation

Frozen food bigwigs McCain are launching two multi-million pound marketing initiatives this week that aim to shine a spotlight on the modern, midweek, British family dinner. The first is a week-long series of consumer generated content TV ads, and...

Posted by: Creativepool Editorial
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Leaders

The Internet of Food: How tech will shape our food futures

Say hello to the 'internet of food’. A new buzz term used to describe the interconnectedness of physical objects that collect and exchange data about food preparation, consumption and exercise. Millennials believe that technology should play...

Posted by: Kate Lewin
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Inspiration

British Airways go 3D for latest advertising campaign

Commissioned by BBH, Jelly London worked with Mr. Kaplin to create a “high-end 3D animation” for British Airways’ latest online and social campaign. The campaign focusses on BA’s “On Business” rewards scheme, a...

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Leaders

JWT team up with Instagram stars for Beringer Vineyards campaign

Beringer Vineyards, one of the most acclaimed producers in Napa Valley, California, has announced the launch of a new multichannel advertising campaign by JWT for 2016 called “Better Beckons,” in partnership with Instagram sensations...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Publicis London Publicis London has hired Grey’s multi-award winning deputy executive creative director Dave Monk as its new ECD. He will bring a creative force and internationally recognised talent to the agency that will play a key role in...

Posted by: Creativepool Editorial
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Industry

Live streaming from AdWeek: Lucille's: Thursday

Live Stream: 9:00 - Where Video Meets Spectacular Smart Screens At our workshop, you’ll hear how dynamic, full-motion video thrives on iconic, massively scaled digital screens that offer high dwell times at famous destinations like Times...

Posted by: Creativepool
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Industry

Live streaming from AdWeek: Nasdaq: Thursday

Live Stream: 9:00 - Financial Times Global Leadership Forum The Financial Times brings their unique international perspective to Advertising Week with this conversation on competing in the worldwide marketplace as technology and connectivity...

Posted by: Creativepool
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Industry

Live streaming from AdWeek: Adara Stage: Thursday

Live Stream: 9:30 - The Future of Retail and Commerce Marketing Competing on price and availability is being replaced with competing on experience. Big Data and personalization is now a reality and influencing everything from pricing, product...

Posted by: Creativepool
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Industry

Live streaming from AdWeek: Times Center Stage: Thursday

Live Stream: 9:00 - Managing Disruption There’s no question the media and advertising worlds are being turned upside down daily. New technologies enable innovation around business models and distribution, while barriers to entry for new...

Posted by: Creativepool
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Leaders

Top 5 Ads of the Week

Crispin Porter + Bogusky - Turkish Airlines CP+B London has launched a new campaign for Turkish Airlines, starring football star Didier Drogba. “How Do You Make A Didier” condenses the busy life story of the former Chelsea striker into...

Posted by: Creativepool Editorial
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Industry

Live streaming from AdWeek: Adara Stage: Wednesday

Live Stream: 9:30 - The Journey of Data-Driven Marketing Marketing and advertising is undergoing its biggest transformation since 1960. The change is all about data-driven marketing. By 2020, virtually all advertising and marketing impressions will...

Posted by: Creativepool
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Leaders

Live streaming from AdWeek: Liberty Theater: Wednesday

Live Stream: 9:00 - Native Ad Forum We have arrived at a turning point for advertising on the modern Internet. A moment where we lay to rest the notion that interruption is the core tactic to produce attention and commit to a future built on...

Posted by: Creativepool
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Industry

Live streaming from AdWeek: Times Center Stage: Wednesday

Live Stream: 9:00 - Pardon the Interruption: Advertising is Back Over the past several years, marketers have been finessing the technique of content marketing, the communication of choice for an always-on, newsfeed-based media world. But just when...

Posted by: Creativepool
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Leaders

Leo Burnett open up a digital greenhouse

Leo Burnett Chicago has announced the launch of Greenhouse, a production practice responsible for creating high-quality, but quick-turnaround content for digital channels. The theory is that by streamlining capabilities, Greenhouse will allow the...

Posted by: Creativepool Editorial
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Leaders

Bold new Huffington Post redesign unveiled by Code and Theory

Pulitzer Prize-winning news site The Huffington Post has unveiled a preview of a bold new site design, with CEO Jared Grusd presenting the redesign yesterday as part of Advertising Week New York, and announcing that the new site will go live in 2016....

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Advice from Tim Jarvis on how to get your work noticed

As one of the driving forces behind the design-led portfolio website Fabrik, Tim Jarvis is no stranger to presenting his work in a beautiful way. He's created brand identities for the likes of The Pressery, London's first almond milk producer, as...

Posted by: Jade French
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Leaders

McCann study reveals the truth about global brands

A new study conducted by McCann Truth Central, McCann Worldgroup’s global intelligence unit, took an in-depth look at the changing dynamics of global brand marketing today, concluding that building global brands today requires a more nuanced...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Visa Europe imagine the future of wearable payments Visa Europe has been working with industrial design students from Central Saint Martins College of Art and Design to develop concepts for new wearable payment devices. They were tasked with...

Posted by: Creativepool Editorial
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Leaders

Ricky Gervais is back in another Australian anti-ad

Back in March, alternative sitcom don and serial prankster Ricky Gervais starred in a campaign for Australian telecommunications company Optus, in which he introduced Aussies to Netflix (because believe it or not, they only got it this year!). Now...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

The Mill Alex Fitzgerald and Evelyn O’Reilly have joined The Mill’s London production department. Fitzgerald returns to The Mill as an Executive Producer. He most recently worked as a Senior Producer at Framestore, where he produced notable...

Posted by: Creativepool Editorial
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Leaders

Virgin Trains unite East and West for the first time

Virgin Trains is uniting its East and West Coast rail franchises for the first time ever in a combined integrated campaign that aims to use subtle wit and humour to help the brand become one of the best loved in the UK. The “Be Bound for...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

BBH London – London Fashion Week ZAG, the branding and venturing division of BBH London, has been appointed by the British Fashion Council (BFC) to be the lead creative agency for London Fashion Week (LFW) after a competitive pitch. Coinciding...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

M&C Saatchi M&C Saatchi has announced that Ben Welsh, formerly ECD at M&C Saatchi Sydney, is to be appointed as creative chairman of Asia. The appointment marks a change in emphasis for the Network, demonstrating its spotlight on Asia, a region...

Posted by: Creativepool Editorial
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Leaders

Framestore lights up Times Square for Morgan Stanley

The London-based visual effects shop Framestore has unveiled their latest large-scale, outdoor data visualisation project for leading investment bank Morgan Stanley. Working alongside Morgan Stanley and creative partners Bloomberg, the Labs team has...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Holman + Hunt - AMC UK Launch Even if you're one of the few remaining people who haven't seen Breaking Bad (and if so, get on it, trust me) you're undoubtedly familiar with the work of Bryan Cranston as the now iconic anti-hero Walter White. So it...

Posted by: Benjamin Hiorns
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Inspiration

Berlin Dispatch: Slavs & Tatars at Hamburger Bahnhof

Founded in 2006, the art collective Slavs and Tatars have continuously created thought provoking, hilarious and politically charged work. Although taken under the wing of art establishments such as the MoMA, their work also speaks to a graphic design...

Posted by: Jade French
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Leaders

Agency of the Week: Leo Burnett

Leo Burnett London sends a child to space for the NSPCC Leo Burnett London has launched a new brand campaign for the NSPCC, the first within their rebrand with the new strap line; “Every Childhood is Worth Fighting For.” The campaign is inspired...

Posted by: Creativepool Editorial
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Leaders

Technicolor bags The Mill for a cool £190 million

Technicolor has added another aptly colourful string to its rainbow this week with the acquisition of London-based studio The Mill (the world’s largest VFX and content creation studio for the advertising industry) for just a shade over...

Posted by: Creativepool Editorial
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Leaders

Spikes Asia 2015: The Highlights

After three action packed days, Spikes Asia 2015 festival of creativity concluded last Friday evening (11 September) with a packed Awards Ceremony at the Ritz Carlton in Singapore. Addressing the audience at the event, Lions Festivals CEO Philip...

Posted by: Creativepool Editorial
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Leaders

Inaugural UK Agency Award winners announced

The first ever UK Agency Awards (a joint venture between The Art of New Business and Don’t Panic Events) was held in a glamorous ceremony at the Emirates Stadium last Thursday (September 10), which was attended by 200 industry professionals...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Artist recreates London skyline with newspaper to celebrate new PS4 game In more gaming news, last week a London artist used 100 discarded copies of the Evening Standard to create a 300kg model of the iconic London skyline to celebrate the launch of...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Wunderman Wunderman CEO Mark Read has named Seth Solomons as CEO for North America. With over 20 years of global experience, Solomons brings to Wunderman strategic thinking, dynamic leadership and a history of innovative solutions that produce...

Posted by: Creativepool Editorial
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Workshop

How to achieve the perfect portfolio - Part 2

So, carrying on from Part 1; you’re working and you’re producing great creative work. It’s time to tell the story of your illustrious career, but more importantly, it’s about keeping the new chapters coming. Remember to check...

Posted by: Fabrik

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