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Features

The power of cake: Content is making TV tastier than ever

From unpredictable reality shows to unmissable drama, TV programming is stronger and more captivating than ever, and there’s no better example than The Great British Bake Off (GBBO). Even after its controversial £75m move to Channel 4...

Posted by: TVSquared
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Advice

7 Steps to Killer Content

By Suzie Ryan, If you’re anything like me, you’ll have spent a fairly sizeable amount of time reading articles like this one. Maybe you’re feeling motivated to go forth and begin documenting your next-level, incredible...

Posted by: Matter Of Form
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Features

Empathy is everything in content design and creation

I recently directed a piece of video content which we hope will form the bedrock of a campaign driving awareness of a specific disease. The disease and its symptoms are taboo. The content and its story are empathetic. Sufferers of this disease...

Posted by: Matthew
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Features

VR & AI - The Next Generation Of Immersive Content

Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...

Posted by: REWIND
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The Power of User Generated Content (UGC)

Authenticity is key in this always-on world, and nothing does more for your brand than making authentic connections with consumers. To better help your message rise above the clutter and stick in a consumer’s consciousness, you need content...

Posted by: Jukin Media
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Inspiration

The Power of User Generated Content: Puddle Jump Gone Wrong

Colin Rudicil had no idea when he filmed a friendly bet, it would become an internet sensation. Right before the video starts, Colin, his friend Lakeem, and a few of his other high school buddies were walking to their local Family Dollar store. As...

Posted by: Jukin Media
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Features

5 ways to boost your content for foreign markets

Robert Gorby, VP of SMB Business at SDL, examines 5 simple ways in which marketers and advertisers can boost their localisation efforts without spending a fortune. You would have to have been living on a desert island or under a rock to have missed...

Posted by: Industry Updates
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Social Media

Genero named as a Facebook Marketing Partner in Content Marketing

Global video production marketplace Genero has been confirmed as a Facebook Marketing Partner in the Content Marketing specialty. Genero connects brands looking to scale their video production with a global creative community of 300,000+ production...

Posted by: Industry Updates
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Social Media

The UK's first dedicated live social content agency launches in London

New agency Live & Wired is being heralded the UK’s first dedicated live social content agency, delivering creative, production and talent for brands with a specific focus on social media. Founded by Sophie Kostrowski and Sian Hainsworth, both...

Posted by: Benjamin Hiorns
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Advice

Why content activism can save brands from the tyranny of always-on

Let's replace the always-on content approach with one where you don't say anything unless it's meaningful and backs the brand purpose. Specsavers won plaudits for a quick witted and relevant response to the mix-up while Snickers’ got in there...

Posted by: Southpaw
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Events

ONE EXTRAORDINARY DAY IN BRANDED CONTENT - BOOK NOW

EARLY BIRD ENDS SOON! For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The paid for...

Posted by: The BCMA
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Events

One Extraordinary Day in Branded Content

For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The event brings together all the key...

Posted by: The BCMA
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Features

Creative Opinion: Thoughts on Branded Content for 2017

At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...

Posted by: Industry Updates
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Technology

NowDiscover GmbH bridges the gap between video content and e-commerce

NowDiscover GmbH, a unique content recommendation engine built to bridge the gap between video content and e-commerce/retail, has formally launched into market. Following successful customer trials and rapid team expansion, the platform, which...

Posted by: Industry Updates
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Advertising

Launch of Foxtrot Papa marks a new approach to content marketing

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has officially launched this week, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are...

Posted by: Industry Updates
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Advertising

AllTogetherNow create Consumer Engagement Content Playbook for adidas

London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...

Posted by: Industry Updates
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Trends

Can AI produce original content?

A story caught my eye this morning: ‘In Japan, an artificial intelligence has been appointed creative director.’ Yes, you read correctly. This is the news that McCann Japan has created a robot, AI-CD β, that can analyse creative...

Posted by: Amaze
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Technology

GREY invents content-based subliminal language learning for Langenscheidt

Langenscheidt is the biggest publishing house for foreign languages in Europe. However, printed dictionaries are increasingly being substituted with digital alternatives. The brand is facing this challenge head-on in a partnership with GREY Germany,...

Posted by: Industry Updates
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Advertising

Derby opens as Turnkey Content Solution in NYC

Derby, a live-action creative collective and production company, launched this week under the leadership of industry veteran and Executive Producer Mary Crosse. Derby cultivates the industry’s best directorial visionaries including award-winning...

Posted by: Industry Updates
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Advertising

Our top Halloween highlights for branded content

Halloween is big business in ad land, more so now than ever before, so every brand and agency under the sun is taking advantage of the seasonal madness by bringing a (temporary) spooky edge to their creative advertising work. Here I'll be examining a...

Posted by: Benjamin Hiorns
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Technology

IAB UK Digital Upfronts: Buzzfeed launches Branded Content

BuzzFeed’s UK general manager, Kate Burns, and the president of BuzzFeed Motion Pictures, Ze Frank, who had flown from Hollywood especially for the IAB UK Digital Upfronts, chose Monday (October 19) to announce its launch of branded video...

Posted by: Industry Updates
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Social Media

Twitter help Sky 'Amplify' online content and sponsorship fusion

Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...

Posted by: Benjamin Hiorns
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Advertising

Marriott announce the launch of global content marketing studio

Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...

Posted by: Benjamin Hiorns
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Advertising

Emma-Kate Dobbin named as social content director at M&C Saatchi Sydney

Emma-Kate Dobbin, the former head of social media retail at Telstra, has been named as the new social content director at M&C Saatchi's Sydney office. Dobbin is not only an experienced social content strategist, but is also an award-winning...

Posted by: Benjamin Hiorns
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News

"Content is crap". Does ITV's Simon Daglish have a point?

Last week saw Sir John Heggarty proclaiming most modern advertising to be sh*t. Perhaps there's something in the bracing Spring air, because this week ITV's commercial boss Simon Daglish has warned brands that '90% of content is crap'. Some livewires...

Posted by: Magnus Shaw
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Features

Content isn’t king – timing is everything

This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...

Posted by: Ashley Morrison
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Advice

Content for your Design, Digital, Media, Games and Web CV

by Creativepool. Below lists the basic outline for what you should have in place on your Creative CV for the Design, Digital, Media, Games and Web CV. You can follow this in the basic order that it is outlined below and this should give your CV an...

Posted by: Creativepool

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