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Inspiration

The endless curiosity of Birger Linke

DMG group creative director Birger Linke believes you can never run out of problems to solve. And that is the primest of fuels for creativity. Birger admits he would probably be a pilot if he hadn't chosen to follow his heart and dive into graphic...

Posted by: Creativepool Editorial
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Inspiration

The insightful self-reflection of Sergi Pros Granes

The temptation to follow your parents' footsteps almost feels old-fashioned in the Information Age. Within a globalised world, opportunities are out there for those wanting to grab them - and creative director Sergi Pros Granes certainly sounds like...

Posted by: Creativepool Editorial
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Leaders

Pivoting in the face of the new world

This piece is all about the "P" word. You have been warned. "Pivoting" is a palpable and prevalent protagonist in brand paradigms, purpose and communications, enough to possibly sound repetitive and preposterous to hear. But how do you pivot during...

Posted by: Creativepool Editorial
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Leaders

Ben Scoggins on finding your place

Corporate culture can make a huge difference in your career's success. For some people it can take a while to find the right fit when it comes to working at an agency. Managing director of Organic Ben Scoggins knows this first-hand, after moving...

Posted by: Creativepool Editorial
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Inspiration

Looking Deeper with Paul Gawman and Ogilvy Health

Have you ever heard of Pulmonary Arterial Hypertension? Neither did we, until we read the interview with Paul Gawman below. And that is precisely the problem. According to Paul, who has worked with Ogilvy Health to craft the 3D illustration below,...

Posted by: Creativepool Editorial
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Features

How has Jane Doe changed in the last few months?

What you should know about your customer and how to create digital CX in the post-pandemic world. There’s no doubt that 2020 has been a transformational year. While Covid-19’s impact at the macro level (across global politics, economics...

Posted by: Sophia Charters
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Leaders

Dreams of Diversity with Emma Robson

Ingenuity head of events Emma Robson loves travel, food and football. While she dreams of a way in which she can blend all of these passions together, Emma also dreams of a more diverse advertising industry, one in which brands are not afraid to test...

Posted by: Creativepool Editorial
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Workshop

The Scarring #Wombstories by Chelsea Pictures, Bodyform & AMVBBDO

When we first looked at #Wombstories and how many incredible names went into creating it, we instantly thought: "damn, this is good. Like, Award-good." Having a male magazine editor doesn't help with saying this, so we'll borrow a few words from the...

Posted by: Creativepool Editorial
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Inspiration

The Relentless Free Spirit of Clare Reeves

We don't often feature voice artists around these parts - but when we do, we make sure they are among the most inspiring creatives out there. There are a lot of misconceptions about performing arts, and freelance voice artist Clare Reeves knows them...

Posted by: Creativepool Editorial
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Inspiration

The unstoppable curiosity of Paul Vosloo

It may sound cliché, but it's hard to dismiss the role of curiosity in the creative process. Senior brand designer at Teamspirit Paul Vosloo can tell quite a few stories about that fact. Intrigued by the prospects of a career in creativity, a...

Posted by: Creativepool Editorial
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Inspiration

The Spark of Creativity in Easy Animal Studio

It took us long enough to finally get through to Easy Animal Studio for our Company Spotlights, but we've been eager to talk about this lovely and crazy bunch for every second of that long wait. The best thing about creativity is that you often...

Posted by: Creativepool Editorial
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Leaders

Leaders – Andrew Wilkie on challenging the status quo

There isn't a perfect formula for being an effective leader. But if there were one, we'd believe head of creativity and engagement at touch Andrew Wilkie cracked it a long time ago. A believer in humility, hunger for knowledge and constant...

Posted by: Creativepool Editorial
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Workshop

Falling in love with running all over again with ASICS's Run to Feel

Back when this lockdown mess started, several countries all over the world tackled restrictions in different ways. One of the unexpected results of social distancing is that people started taking real advantage of their 'allocated' exercise hour,...

Posted by: Creativepool Editorial
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Leaders

How to design with empathy and inclusion

Inclusive design. We double-dare you to find a more relevant term or concept today. With a globalised world and countless opportunities to reach all kinds of niches and communities around the planet, designing for your own needs is just another...

Posted by: Creativepool Editorial
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Leaders

4 marketing trends emerging during the pandemic

No sector will come out of COVID-19 unscathed. From production to freelance design, every creative in the industry has likely been forced to reinvent during the pandemic. This includes marketing. Whether it is a larger focus on upskilling and...

Posted by: Creativepool Editorial
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Inspiration

Learning the Unexpected with Philip Giancola

You never know when the muse of creativity is going to engulf you in one of its legendary and life-changing moments of epiphany. Filmmaker Philip Giancola has dropped out of high school in his teenage years, only to then fall in love with movies...

Posted by: Creativepool Editorial
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Workshop

Talking To Women: Communicate With Individuals, Not Stereotypes.

Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. So how can brands successfully sell to the world’s greatest emerging market? Learn how to...

Posted by: Nicky Anstice
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Inspiration

Learning Creativity with Muneebah Waheed

You could get lost in the sheer amount of skills Muneebah Waheed has cultivated over time. Starting with nothing but the dream of becoming a creative, Muneebah set out on a journey of constant learning and fascination, from graphic design to...

Posted by: Creativepool Editorial
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Features

6 ways brands are getting Gen-Z wrong

Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...

Posted by: Creativepool Editorial
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Features

Inertia had stifled creative innovation, COVID-19 has accelerated it

The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...

Posted by: Creativepool Editorial
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Features

Member Spotlight: The Dreams of Ashley Gray

Ashley Gray has a dream. That we start respecting the creative industries as much as they respect and include all of us, nurturing our ambitions and making us grow as human beings. Ashley is an excellent 3D artist with his own, cryptic and somewhat...

Posted by: Creativepool Editorial
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Features

Getting to Know... Shnoosee Bailey, ECD & Managing Partner at HeyHuman

Imagination is a tough and cheeky beast to tame. Sometimes it works, sometimes it doesn't, sometimes it works just enough to get you annoyed for not coming up with a full-rounded idea. In other cases, it starts really early-on - with a tree looking...

Posted by: Creativepool Editorial
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Workshop

Call-A-Creative: Art Director Career Advice

In today's inaugural episode of Call-A-Creative, our questions come to us from Junior Art Director, Cooper Epps, as we discuss feeling like imposters, when you should make your hobby the focus of your career, and striving to improve creatively. This...

Posted by: Kevin Forister
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Features

#KindnessMatters – 6 inspiring works on Mental Health awareness

Kindness matters. A simple act of kindness can boost both your mental health and the one of others, creating community and demonstrating support to those around you. Kindness is also the theme of this year's Mental Health Awareness Week, hosted by...

Posted by: Antonino Lupo
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Features

6 ways to tackle your remote team's mental health challenges

Can you smell the flowers blooming, the trees turning green? Can you feel the gentle touch of a summery breeze grazing your cheeks from a window draught? See the sun, calling you from the green park just around the corner? I’m not doing this...

Posted by: Antonino Lupo
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Features

Experience Will Drive the New Normal Post-COVID-19

With all the stress over COVID-19, my daughter and I had a conversation last night regarding what the world will look like when things go “back to normal.” The bigger question being what the "new normal” will look like. What...

Posted by: David Shulman
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Leaders

Why now’s not the time for your brand to go quiet

Recent history has shown that in times of crisis it’s the brands that stay in touch with their customers and offer genuine care and value that come out of tough times stronger and better for it. By applying the lessons of 2008 to today, we can...

Posted by: HelloYes
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Features

Taking on Tomorrow

The ever-evolving digital landscape, and consumers’ increasingly high expectations from brands to deliver connected digital experiences, have forever changed the way businesses present themselves and communicate with audiences. With...

Posted by: Creativepool Editorial
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Leaders

Happy Birthday YouTube: Why the platform is still relevant 15 years on

Valentine’s Day aside, the 14th February 2020 marked a very special occasion in the calendar. YouTube turned fifteen years old. That’s right, the original video-sharing platform is no longer a tweenager and has moved into the complex...

Posted by: Mary Keane Dawson
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Leaders

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Workshop

3 golden rules for being a better freelance partner

Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...

Posted by: OpenText Hightail
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Workshop

Burnout: It's not just for millennials!

While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...

Posted by: Southpaw
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Leaders

Why showing consumers unconditional love is the key to brand success

With research firm Savvy finding that 38% of UK shoppers intended to celebrate Valentine’s Day this year, expecting to spend around £113,000,000 on jewellery alone, the romantic event still represents a valuable opportunity to drive sales,...

Posted by: Caroline Burgess-Pike
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Inspiration

The Rise and Rise of Gamification

Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...

Posted by: SMACK Agency

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