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Inspiration

Brand Case Studies: How Sonos found its voice

When Sonos opened their first retail store in New York’s SoHo this summer, it was a pioneering moment for the brand. Having dominated the wireless speaker market, eclipsing other competition easily and steadily along its 14 year journey, Sonos...

Posted by: Kate Lewin
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Leaders

Awards Highlights: McCann’s great week, SXSW, & YoungGuns

A roundup of the most important news of the week in the advertising awards world. SXSW After closing the PanelPicker public vote, SXSW has selected the sessions for the 2017 edition of the festival. More than 750 sessions have been announced...

Posted by: TheNextGag
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Industry

Top 10 Highlights To Expect At Eurobest 2016

The count-down has begun for another top event bringing together the brightest thinkers and the best creative work. From the organiser of Cannes Lions, Eurobest is the world’s most prominent celebration of European creativity. The festival...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Branding environments with Bruce Mau Design

Bruce Mau Design is a multidisciplinary design firm specialising in brands and their environments by developing brand systems, visual identities, packaging, digital experiences and physical environments for a roster of clients including Sonos and...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has strengthened its management team further by appointing Priya Patel as Managing Director. Patel, who was previously Managing Partner at RKCR/Y&R, will continue to run a portfolio of client business, oversee the agency operations...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an...

Posted by: Creativepool Editorial
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Leaders

Google enter the smartphone race in a big way with Pixel

It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...

Posted by: Benjamin Hiorns
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Leaders

Awards Highlights: Why is creativity in radio advertising dying?

A roundup of the most important news of the week in the advertising awards world... Advertising Week 2016: 26-30 Sept This week was Advertising Week in New York. Attendees of the week-long event got to hear Carolyn Everson, Imran Khan, Wendy Clark...

Posted by: TheNextGag
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Leaders

Top 10 Ads of the Week

Recipe - 888sport Recipe has created their first work for 888 Holdings since picking up the account back in June. Kicking off with a global relaunch of the 888sport brand, the “Take ‘em on!” campaign encourages audiences to feel...

Posted by: Creativepool Editorial
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Leaders

Rio Olympics 2016: The athletes and brands to watch

The games may be over, but the most decorated Olympians are now locked in a new competition - to win the big-name sponsorship deals which will pay the bills until Tokyo 2020. The UK doesn’t actually reward winners for their medals, and whilst...

Posted by: Kate Lewin
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Leaders

WCRS launch late-night Evening Standard campaign

To launch a one-off special supplement (The Late Night Standard) ESI Media, owners of The London Evening Standard, launched a marketing campaign created by WCRS. First announced at Goodstuff’s Creative Showcase in June, The Late Night Standard...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Robotic Interns, Simulated Dementia and more Pokémon

360i hire their first robotic intern Internships at an ad agency are not easy to come by and it can be especially hard for young people living outside major cities. To combat this, 360i came up with a way for one lucky person, living outside a big...

Posted by: Creativepool Editorial
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Leaders

Harley-Davidson and AKQA set young Japanese salarymen free

“Go Live, Go Ride: Harley-Davidson Weekend Ride” is an online-based campaign developed by AKQA that gives people the chance to ride one of the brand’s iconic bikes for a full weekend. The campaign aims give Japan's notoriously...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...

Posted by: Creativepool Editorial
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Workshop

From Freelancer to Business Owner: How do you get there?

We’ve advised and helped many candidates make the switch from a permanent position to freelance when the right thing has come along and vice versa. We’ve previously shared some first hand advice for both, the switch from freelance to...

Posted by: ADLIB
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Features

Making the Converse Chuck Taylor All Wah a reality

Exactly three years ago, we launched our first ever brand project for Converse, working alongside Google+, in which we challenged our members to Hack a Chuck. This was the result: The overwhelming favourite was this lovely idea by Alistair Campbell...

Posted by: Daniele Fiandaca
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Leaders

#TechTuesday: Pokémon drones, spokeless bikes & mini games consoles

The TRNDlabs Pokédrone As one of the first tech brands to jump on the back of the Pokémon Go craze, TRNDlabs has customised its miniature drone so that Pokémon Go players can access Pokémon in difficult places and avoid walking...

Posted by: Benjamin Hiorns
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Leaders

Music+Sound Awards 2016: The Winners

The plaudits have been rolling in for the winners of this year’s International Music+Sound Awards, who had the spotlight shone upon them last week when results were released for this global competition. For a fourth year, the list of winners...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the BBC to Brighton Pier

Pentagram - Mastercard The Mastercard logo is arguably one of the most recognisable emblems worldwide, but for the first time in 20 years, Mastercard has thrown caution to the wind by undergoing a thorough rebrand, completed by Pentagram partners...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Droga5 London - Glenmorangie Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

MPC London MPC has announced the arrival of James Niklasson as Executive Producer at its London studio. As well as successfully co-running two of his own VFX production companies, James has been an Executive Producer within some of the...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016 Highlight: FilmBrazil’s Film[Me]Brazil Campaign

FilmBrazil returned to the Cannes Lions International Festival of Creativity for 2016 with an exciting, new campaign called “Film[Me]Brazil,” which brought together the top Brazilian Directors at Cannes this year to create a series of...

Posted by: Creativepool Editorial
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Leaders

MEC Manchester's Wavemaker start-up hub claims two more winners

MEC Manchester announced this week that Never No and Flow XO have won the opportunity to work within its new MEC Wavemaker start-up hub, following a competition held at the search, analytics and social conference SASCON last week. The two start-ups...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Pride to Popcorn

Bompas & Parr - Propercorn Institute of Flavour Bompas & Parr has designed popcorn brand Propercorn’s new month long pop-up, “Institute of Flavour.” Based in Soho, London, the pop-up features a popping room and kitchen where...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Thursday's Top Highlights

AKQA announce Future Lions winners AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions yesterday. Future Lions challenges students to come up with an idea that would not have been possible three years ago for...

Posted by: Creativepool Editorial

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