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Leaders

Top 10 Account Wins of the Week

Team Eleven - Explore Learning The award-winning private learning centre, Explore Learning, has appointed marketing agency, Team Eleven to develop its communication strategy for 2017 and beyond. Team Eleven has been tasked with reviewing Explore...

Posted by: Creativepool Editorial
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Leaders

World's Pinkest Pink Banned by its own Creator

Artist Anish Kapoor has been legally forbidden from using a colour labelled as the “world's pinkest pink,” which is a reflective powdered pigment that repels light to create a powerful fluorescence. British artist Stuart Semple created the...

Posted by: Creativepool Editorial
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Leaders

Top Design Trends of 2017 from the Industry

When it comes to the world of design in 2016, many will look back on it as a year where the digital and physical worlds finally began to blend in earnest thanks to the advent of affordable VR and the perpetual advancement of design technology. It's...

Posted by: Benjamin Hiorns
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Leaders

Top Tech Trends of 2017 from the Industry

AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...

Posted by: Creativepool Editorial
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Leaders

Visions in VR: Trends to Watch in 2017

It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Year: 2016

Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...

Posted by: Benjamin Hiorns
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Workshop

YES Christmas is the best time to job hunt

Christmas is of course a time to reflect on the past year, meet up with friends, exchange gifts and celebrate, but did you know it is also the perfect time to look for a new job? You will be aware of some businesses are winding down and hiring has...

Posted by: Cogs Agency
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Inspiration

Trailblazers: Creating a neutral setting with f+f architects

f+f architects are a Parisian architectural firm with a portfolio ranging from interior projects and furniture design, to large scale cultural facilities and urban planning. Their contemporary design approach derives context from physical, cultural,...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Proverb Proverb welcomed Alisa Blanter as Senior Art Director this week. Blanter will work on a variety of the agency’s accounts. Blanter joins Proverb after spending 10 years with Viacom’s Nickelodeon in New York where she began as a...

Posted by: Creativepool Editorial
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Leaders

Agency Christmas Cards: The Best of 2016

Celebrating the beauty and loud/quiet wonder (depending on your preference) of the festive season is something all agencies are essentially required to do, otherwise they'd undoubtedly be labelled as scowling humbug merchants. Still, some agencies...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Native James Hilton (left), the Co-founder and Chief Creative Officer of AKQA, has joined Native, the industrial design specialist studio, as Co-Chief Creative Officer. Native, which aims to build “transformational physical and digital...

Posted by: Creativepool Editorial
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Leaders

Ocean Outdoor unveil Piccadilly Lights 4K digital transformation for 2017

Piccadilly Lights, the world’s number one advertising location in London’s West End, is looking set to undergo a significant transformation. Ocean Outdoor has won the contract to operate the central London landmark as part of a milestone upgrade...

Posted by: Creativepool Editorial
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Leaders

BBDO turn the twist ending into an art form with Sandy Hook PSA

Usually we would have included this PSA as part of our Ads of the Week piece, but this work was so powerful and so well put together that we thought it deserved a deeper examination. This is a spot that has been gathering quite a lot of attention on...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Brothers and Sisters - Carphone Warehouse This Christmas, Carphone Warehouse plans to let the nation know that literally everyone can come through its doors and find the best possible deal. Rather than creating some lofty, emotional Christmas ad,...

Posted by: Creativepool Editorial
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Leaders

Facebook's Creative Expansion

Facebook announced this week that their Creative Hub will be available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples of outstanding mobile creative across Facebook and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Liquid - Haymarket Media Group Haymarket Media Group has announced that creative agency Liquid, have been appointed as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show. Following a competitive...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Institute of Practitioners in Advertising (IPA) Sarah Golding, CEO and Partner of CHI & Partners, was today nominated by IPA Council members as the preferred candidate to succeed Tom Knox as President of the IPA in March 2017. Golding will be...

Posted by: Creativepool Editorial
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Leaders

GroupM Launches Data Business [m]Platform

GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...

Posted by: Creativepool Editorial
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Leaders

Getty Images forecasts Visual Trends for 2017

Getty Images, a world leader in visual communications, today unveiled its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Foxtrot Papa Foxtrot Papa, the London-based content marketing agency, has announced the appointment of Ryan McNamara as Deputy Managing Director. Ryan will be overseeing client services at Foxtrot Papa to help the ambitious strategic content agency...

Posted by: Creativepool Editorial
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Leaders

McCann London launches ‘Open Hour’ initiative

McCann London has launched a new initiative which aims to diversify its next generation of employees by encouraging a broader spectrum of prospective candidates to consider a career in advertising. “Open Hour” is a weekly hour-long...

Posted by: Creativepool Editorial
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Inspiration

Good-Looking: Analysing health food's honest aesthetic

With the exception of Christmas - because it obviously doesn’t count - the post-processed hangover sweats of the past few decades have kicked in and they’ve got us skulking to the nearest raw bar to grab ourselves something cold-pressed....

Posted by: Sophie Summers
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Leaders

Tesco and Rothco break pregnancy news on TV for Christmas spot

In the latest phase of and Rothco's Christmas campaign for Tesco Ireland, “Here’s to the Hosts,” the brand broadcasted the biggest surprise yet from Dubliner, Suzin. On Monday this week (November 21), young mum, Suzin, broke the...

Posted by: Creativepool Editorial
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Leaders

Honeycomb announce French launch at Effie Awards in Paris

Honeycomb, the revolutionary video advertising delivery platform, announced its expansion into France at the Effie France Awards Gala awards earlier this week. Refreshingly transparent and user-friendly, Honeycomb was launched earlier this year and...

Posted by: Creativepool Editorial
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Leaders

Annual 2017 welcomes new categories and global judging panel

With the year winding down, it's time for us to look back on what has been a particularly strong year for creative work with the announcement of a global judging panel, new categories, and the opening of early bird submissions for the 2017...

Posted by: Creativepool
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Leaders

Omnicom launches bespoke McDonald's agency in the US

Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...

Posted by: Creativepool Editorial
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Leaders

SapientNitro and Razorfish merge to become SapientRazorfish

Publicis.Sapient, part of Publicis Groupe, recently announced the merger of SapientNitro and Razorfish to form SapientRazorfish, a supergroup agency which is designed to better fuse the significant experience and technology capability across the two...

Posted by: Creativepool Editorial
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Leaders

The Rise of Retrobranding

Nostalgia in a digital age; a longing for local, community values in a culture of globalisation; striving for trust in a world that mistrusts big business; fear; bravery; trend. Whatever the reasons (and there are many), more and more rebrands are...

Posted by: Emily Jeffrey-Barrett
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Leaders

Rebrand Roundup: From High Fashion to North Korea

Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...

Posted by: Creativepool Editorial

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