Displaying 145 - 180 of 1376 results
The pandemic has highlighted the importance of credible and reliable information. However, the reliance on user-generated content online as a source of truth for news has increased the risk of exposure to bias, misinformation and potentially harmful...
Posted by: Creativepool Editorial
Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...
Posted by: Benjamin Hiorns
Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...
Posted by: Creativepool Editorial
After working in the corporate world for a few years, Virgile Loisance saw how difficult it was to engage employees around different themes. So, he started Emeraude Escape to bring a little joy into the corporate world and gamify company...
Posted by: Creativepool Editorial
The closest experience to war that most young people have nowadays is through virtual entertainment and video games. Titles such as Call of Duty and Battlefield are constantly topping the charts as some of the game industry's best sellers, and...
Posted by: Creativepool Editorial
Greenwich Design, is a family-run business that “brings brands to life” by connecting them with customers in surprising and innovative ways. It started life over 50 years ago and has spent that time working with some of the biggest and...
Posted by: Creativepool Editorial
In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...
Posted by: Creativepool Editorial
Sometimes the toughest opponents are the ones you can't see. You will hardly find a truer statement when it comes to mental health issues. The team at AMV BBDO saw an opportunity to talk about mental health and break the stigma through sport. It all...
Posted by: Creativepool Editorial
In geological terms, time moves rather slowly. For the first 4 billion years, life on Earth evolved at a subdued, glacial pace. Until, during a relatively short period of accelerated development about 500 million years ago, an unparalleled variety of...
Posted by: Creativepool Editorial
Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...
Posted by: Simon Manchipp
WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...
Posted by: Matt Batten
In their primary role, digital designers combine their creativity and technical skills to produce digital graphics for computer and electronic games, websites, movie special effects, and more. Some digital designers might create graphics for...
Posted by: Creativepool
There is a common misconception that rescue pets are simply animals in need of pity. In truth, a rescue animal is just as quirky, lovable and strong as any other pet - and it is the job of splendid charities such as Battersea Dogs & Cats to ensure...
Posted by: Creativepool Editorial
"People want tech to be helpful in their lives, but they see the futuristic tech as something unreachable today." It is with such simplicity that the team at PunchBBDO describes the premise and the idea behind their campaign for Ford Turkey, named...
Posted by: Creativepool Editorial
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads - and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online...
Posted by: Creativepool Editorial
You may have heard some horror stories from around the industry about bad client-freelancer relationships and how disastrous they were for both parties. Clients paying late or not paying at all, sending back work which they’d previously signed...
Posted by: Antonino Lupo
This Christmas is set to be one of the biggest ever, as the world returns from a couple of years in lockdown looking to really enjoy the holidays this time around. Some freelancers have been struggling to find work in the last few months of this...
Posted by: Antonino Lupo
The silver bullet for successful hiring lies in the quality of the induction. As a new employees’ first real taste of the business they’ve decided to join, inductions are the single most important piece of direct employer/employee...
Posted by: FJC
Even before the pandemic, the stigma around mental health was starting to get lifted as more voices around the industry focused on the importance of voicing one's concerns, and seeking prompt help whenever possible. If anything, the pandemic could...
Posted by: Creativepool Editorial
We’re little over a month away from Christmas, but to a freelancer, the holidays must hardly feel like holidays anymore. It’s been almost two years since the start of the Covid-19 crisis, and whilst I can only hope business has gone back...
Posted by: Antonino Lupo
Online shopping is here to stay. A global healthcare and social crisis has changed drastically the habits of consumers worldwide, and particularly in the UK, it has become clear that nearly 1 in 2 people will shop mostly online this...
Posted by: Creativepool Editorial
I’ve been married 21 years this year. That’s apparently celebrated via the gift of Brass things (which seems a bit mean). But it’s rare to see a design agency celebrate past paper (1 year) or cotton (2) or leather (kinky - but also...
Posted by: Simon Manchipp
Mark Evans has been with Direct Line Group for nearly 10 years. In all his time working for the brand, he's had the chance to work on a number of campaigns and truly develop the voice of Direct Line - always working with bold, confident agencies from...
Posted by: Creativepool Editorial
There’s been an ever increasing sense of unease around the industry in the past few weeks, as a number of retailers announced that supplies have been slow to come, and there is a labour and stock shortage in the UK expected to last until...
Posted by: Antonino Lupo
Google Chrome has announced that it will drop support for third-party cookies entirely by 2023. That may sound like a long time, but it's truly behind the corner - and other tech giants are mostly moving in the same direction. Apple has been taking...
Posted by: Creativepool Editorial
Creativepool is a fantastic place full of opportunities for any member in the community. We have thousands of jobs available each month catering to all the specialisms in the community, from design to copywriting and illustration. Given any creative...
Posted by: Creativepool
The Mission Control Communications does not necessarily have a 'team' creative process. Firm believers in the power of collaboration, the team loves to work on sketch pads and bounce off ideas, until they find that menaingful emotional connection...
Posted by: Creativepool Editorial
Based along the East Coast of the United States, Artist Adam Niklewicz lives in Connecticut with his wife and dog, crafting wondrous illustrations for a number of different clients around the world. Interestingly, Adam believes he would also make an...
Posted by: Creativepool Editorial
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global Creative Calendar edition is designed to...
Posted by: The Darnell Works Agency
You may not be familiar with Keung To, but the singer is a music sensation and one of the most popular stars in Hong Kong. To help HSBC's PayMe promote their new Hong Kong's Wallet campaign, Ogilvy has partnered with Keung To to deliver a catchy and...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...
Posted by: Antonino Lupo
For Group Chief Strategy Officer Eva Grimmett, boredom breeds. Once it sets in, it corrupts everything you do, everything you want to achieve, and all your future plans. As simple as it may sound, her secret formula to success is to not allow...
Posted by: Creativepool Editorial
It was 2003 when DOTA (Defence of the Ancients), the first true Multiplayer Online Battle Arena (MOBA), hit the shelves of PC gaming. Since then, esports have been on a constant and steady rise, leading to widespread popularisation for a new kind of...
Posted by: Antonino Lupo
Chelsea Pictures is awarded our first ever Grand Prix with #Wombstories The Annual 2021 winners have been selected, showcasing the ‘most’ people and companies who have achieved creative excellence in the past year. Now in its sixth...
Posted by: Creativepool Editorial
It was 1989 when a British scientist felt the need to automate information-sharing between scientists around the world. Until then, universities and institutes worldwide had struggled to share instant information and data about new scientific or...
Posted by: Antonino Lupo