Displaying 325 - 360 of 3586 results
Leading home-fragrance brand Air Wick has released an innovative new plug-in device designed to make scents last longer alongside a new range of ‘Vibrant’ fragrances. As part of a wider strategy to build a more premium layer into its...
Posted by: Creativepool Editorial
In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining...
Posted by: The Darnell Works Agency
How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...
Posted by: Creativepool Editorial
For many in marketing, the constant strides forward in tech have slowly, inexorably, been moving us toward the world portrayed in Spielberg’s Minority Report. Enough ink has been spilled on how the director convened with experts to create a...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Honestly, each day is different and that’s what I love about the role and ustwo as a company. Two thirds of my role is about “tomorrow” - balancing creating a...
Posted by: Creativepool Editorial
Cat How, Founder & ECD at How Studio, takes us through how their rebrand for energy services provider Hometree saw us redefine their verbal, and visual identity as well as website; with a brand idea ‘Transition Companion’, that showcased...
Posted by: Creativepool Editorial
So, you are at work, and you feel like you don't fit in or don't subscribe to the so-called 'company culture'. Good for you. You shouldn't. A homogenous company culture is an identity killer, a thief to individuality and it should be avoided like...
Posted by: Creativepool Editorial
How did you get into the industry? Ever since I can remember art has always been my passion. Initially I studied a foundation course in Eastbourne which covered a broad range of subjects and then progressed onto a higher level course in Barnet....
Posted by: Creativepool Editorial
Over the last few years, the advertising industry has jumped from trend to trend, looking for ways to ride out the rollercoaster of economic instability. Some of them were driven by shifts in consumer habits introduced by the Covid-19 pandemic, such...
Posted by: Creativepool Editorial
Acute respiratory infection is a leading cause of death in sub-Saharan Africa, and many medical facilities lack the infrastructure, equipment, and training to diagnose and treat patients in respiratory distress. ALIMA works with ministries of health...
Posted by: Creativepool Editorial
In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...
Posted by: We Are Amnet
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
How did you get into the industry? It was a bumpy road. My education (since I was 7) has always been in Arts and Design, but I worked in Hospitality for a long time (and that gave me the opportunity to travel and live in different countries and...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Given we are working in a hybrid model, and with the constant changes and surprises in talent work, there really is no typical day but rather a typical week as we’re always...
Posted by: Creativepool Editorial
Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its “Original” juice brand, to give young...
Posted by: Creativepool Editorial
How did you get into the industry? After graduating from University in 2015, I faced several challenges in finding employment. Like many of my peers, naively I was under the impression that I would be able to secure a job immediately. However, I...
Posted by: Creativepool Editorial
Packed with flavour and with all the heritage and history of a fine wine Stilton, has a lot to give. Unfortunately, it’s been perceived as stinky, old fashioned and too strong to handle beyond the festive season. This image problem resulted in...
Posted by: Benjamin Hiorns
For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I haven’t been at Monotype long enough yet to form an exact idea of what a ‘typical’ day is. So far, I’ve been undertaking a very well-structured and...
Posted by: Creativepool Editorial
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
How did you get into the industry? My background is in fashion, I used to have my own clothing label; that’s where I started getting interested in what builds a brand - realising that the brand can be stronger than the products alone. So, when...
Posted by: Creativepool Editorial
The Royal British Legion's 2023 Poppy Appeal launched last week with an appearance on BBC Breakfast that introduced the new 100% paper, fully recyclable poppy designed by Matter, and created through a collaboration of British partnerships. These...
Posted by: Creativepool Editorial
This year’s “All In” Census Data revealed that 36% of people (out of almost 19000 people that took part) are hesitant to report sexual harassment due to perceived impact it may have on their careers. This alarming statistic reflects...
Posted by: Creativepool Editorial
The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand coincided with the 151st Open at Royal Liverpool, which was played from 16th-23rd...
Posted by: Creativepool Editorial
How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...
Posted by: Creativepool Editorial
Continuous is a brand agency backed by 25 years of experience from parent company Uniform and it’s on a mission to help clients “adapt, thrive, and create a positive impact in a constantly changing world.” This week, we spoke to MD...
Posted by: Creativepool Editorial
A new report has been released on the back of exclusive research that shows a large majority (69%) of women aged 45-60 feel invisible to brands and advertisers. The insight-packed report by The Behaviours Agency also shows that only 7% think...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I became CEO last week, so you are probably best asking me again in a few months. I plan to spend most of my time truly understanding the needs of marketers at entrepreneurial...
Posted by: Creativepool Editorial
How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...
Posted by: Creativepool Editorial
Dare I say, “From the beginning of time,” we’ve told, been told, and spun stories of “us and them.” For the most part, even at their most innocuous, those stories imply “versus.” These are the stories of good...
Posted by: Creativepool Editorial
Brooklyn-based design agency Team have rebranded nonprofit youth-mentoring program, Empower. The rebrand signals an expansion of the organization’s initial mission, which focused on supporting young women who had experienced mother loss,...
Posted by: Creativepool Editorial
How did you get into the industry? As children, we used to watch animated shows and read a series of comics that fascinated us. Our inclination towards art and ideation developed over time and became our passion, which we then turned into our...
Posted by: Creativepool Editorial
With Brand Purpose back on the agenda for debate, I thought I’d finally get round to telling everyone you’re doing it wrong, using the purist’s example of a Purpose led brand to make my case. Death Cigarettes. The term...
Posted by: Whistlejacket
Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...
Posted by: Creativepool Editorial
Influencer culture is a divisive one: you can love it, or you can hate it, but you can’t ignore it and you can’t deny that it’s inescapable in the current marketing climate. But is this a good thing? Pete Sayburn, marketing expert...
Posted by: Creativepool Editorial
A new player in the Italian fast food space, Nudi have discovered a way to strip down the calories in a delicious Italian meal, to the bare minimum. Good Habit developed a distinctive identity that is characterized by a playful and cheeky tone....
Posted by: Creativepool Editorial