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Economy

Donald Trump vs Architects of America on Climate Change

More than 250 American architecture practices have signed an open letter to Donald Trump ahead of the president-elect's inauguration on Friday. A host of firms including Snøhetta, Brooks + Scarpa, Deborah Berke Partners and Lorcan O'Herlihy...

Posted by: Creativepool Editorial
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Design

Indigo Award adds Design for Social Change category

This year, Indigo Award held the honour of hosting its second annual ceremony in the heart of Costa del Sol in Spain. The stunning beach town buzzed with some of the world’s best and brightest in design as the industry’s leading talent...

Posted by: Indigo Design Award
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Features

Why Weight Watchers' name change is a step in the right direction

Slimming company Weight Watchers has rebranded as WW with a renewed focus on wellness and health, rather than weight loss. While the change represents an evolution of thinking at the company, the fact that the heritage letters have been retained has...

Posted by: Creativepool Editorial
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Features

Will virtual reality change how we use social media?

Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...

Posted by: REWIND
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Features

Amnesty International - using creativity to change the world since 1961

Amnesty International, since its beginnings in 1961, has been the champion for human rights and justice in the streets, through letter writing and, most of all, through creativity. To mark our studiocrowd brief that searches for creative ideas to...

Posted by: Heather Deacon
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Features

Because agencies can’t change on their own

The argument for diversity has been dining out for a long time now, with a lot of fat being chewed but no one quite swallowing. That is until a couple of big spenders, HP and General Mills, upped the ante with the threat of not spending their money...

Posted by: Andy Bolter
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Inspiration

Can a photograph change a life?

Sometimes I question, “What is the point of taking photographs?” I firmly believe in the power of stories, but sometimes that faith is tested. This was never truer than when I met a Syrian refugee called Khouloud on a visit to Lebanon...

Posted by: Giles Duley
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When girls create culture, they change culture

Idris Elba is a pretty cool guy. So I’m going to kick off with a quote from the man himself, before telling you why I’m so excited about Monday 11th April. “The Britain I come from is the most successful, diverse, multicultural...

Posted by: FCB Inferno
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Technology

Does Google's 360 Suite change the game for large-scale analytics?

Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...

Posted by: Benjamin Hiorns
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Design

Slack make a big difference with a small change

On August 25th, the corporate group messaging site 'Slack' unveiled a new way for developers to connect to their service: the 'Add to Slack' button. It was the culmination of a great deal of work, but it was a seemingly small detail that proved to be...

Posted by: Magnus Shaw
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Advertising

MediaCom change attitudes toward office working

In a media industry first, MediaCom has announced the launch of Project Blend; a unique talent management initiative that shies away from the traditional media industry approach to working. Rather than focusing on the amount of hours workers spend at...

Posted by: Creativepool Editorial
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Design

H&M and DDB launch an award for Global Change in fashion

On Wednesday this week (August 26), the H&M Conscious Foundation and DDB Design Stockholm launched the first ever Global Change Award; one of the world’s biggest challenges for early stage innovation and the first such initiative in the fashion...

Posted by: Creativepool Editorial
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Design

New design conference set to change perspectives on visual design

Award-winning design consultant Emma Sexton hosts the first ever UK design event for non-designers at Thomson Reuters, Canary Wharf on 22nd September 2015. Unleash The Power is the first design event of it’s kind, on a mission to challenge...

Posted by: MYWW™
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Features

Can blogs change an opinion?

Blogs can do many things. They can inform, entertain and sometimes educate. They can be a useful and more creative platform for someone to write more freely than when they begrudgingly trudge through the corporate work they might have to do for their...

Posted by: Creativepool
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Advice

Signs of change

Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...

Posted by: Creativepool
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Advertising

Saatchi & Saatchi creates Fake Views for Operation Black Vote

Operation Black Vote (OBV) has launched a campaign that uses real quotes from politicians to encourage Britain's youth, particularly Black and Minority Ethnic (BAME) community, to register to vote. Created by Saatchi & Saatchi London, a hard-hitting...

Posted by: Creativepool Editorial
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Features

What I learned at at Advertising Week New York

The week after the advertising industry got behind global climate change protests, it felt appropriate that Advertising Week NYC shared Manhattan with the UN’s 74th General Assembly gathering. It certainly added a sense of gravitas to my first...

Posted by: Bidstack
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Features

Getting to Know... Elmwood's Ian Schofield

Brand design consultancy Elmwood recently appointed Ian Schofield as non-executive director to advise clients on sustainability. As the former own label manager of Iceland Foods and an expert on packaging reuse and recycling, he led the charge of...

Posted by: Creativepool Editorial
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Awards

D&AD New Blood winners 2019

D&AD announced the latest winners of its annual student competition New Blood Awards, whcih represent the best emerging young talent from around the globe, at a ceremony in London last night. Take on the Future was the overarching theme for 2019,...

Posted by: Creativepool Editorial
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Trends

The new era of conscious consumerism

The insatiable rise of the conscious consumer has taken extraordinary effect in the world of retail. The latest edition of Raconteur, in which Matter of Form (MOF) features, states two in three of us claim to be belief-driven buyers. A social...

Posted by: Matter Of Form
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Advice

5 ways to go green and save your business money

Transforming a business into a more environmentally sound operation is becoming a prevalent trend across all industries today. Embracing sustainable, renewable energy sources is crucial in helping our planet in the fight against disastrous climate...

Posted by: Elena Willson
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Features

Reconnecting with our roots: How VR can bring us back to reality

I have always deeply revered nature. Growing up in Cornwall surrounded by the ocean on (almost) all sides has meant I’ve always been aware of the scale of the wild world outside. I am keenly aware of the beauty of nature, but never forget the...

Posted by: George P. Johnson
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Features

A Conversation with… The Economist’s Denise Law

More than just a newspaper, The Economist Group is a media company that challenges readers to critically examine the fundamental issues facing our planet. From its inception in 1843, The Economist continues to provide bold ideas, a global...

Posted by: Matter Of Form
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Features

Cannes Lions Contenders 2018

The Cannes Lions International Festival of Creativity remains a cornerstone event for the advertising industry, even now, in its 65th year. Whilst there are plenty of changes to consider at this year's festival, with Publicis “taking a year...

Posted by: Benjamin Hiorns
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Advertising

Account Wins of the Week

J. Walter Thompson Hong Kong - Nikon J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of- record for Japanese camera manufacturer Nikon. As the incumbent, J. Walter Thompson retains its duties encompassing...

Posted by: Creativepool Editorial

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