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Leaders

#GettingToKnow Mike Chivers, Creative Director at The PHA Group

Tell us a bit about your role! Is there a “typical” day? ​​Is it cliche to respond by saying that no two days are the same, because that’s true. No two days are the same. Since taking the helm of creative at PHA, the role is...

Posted by: Creativepool Editorial
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Workshop

Future Gazing: The REAL Marketing Trends For 2023

Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on music supervision and production specialists SIREN

SIREN are a small team of experienced and award winning producers & music supervisors who love music and are based in Central London. They collaborate with a global network of extremely talented composers and producers and our goal is to answer your...

Posted by: Creativepool Editorial
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Inspiration

St Luke’s help us climb towards our financial dreams | #BehindTheIdea

St Luke’s has kicked off its first work for credit app, TotallyMoney with a TV & Online campaign that demonstrates how with the right guidance and support, people can climb higher and reach their goals. Recent TotallyMoney research found that...

Posted by: Creativepool Editorial
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Leaders

Getting the jump! on Lee Garaghty | #GettingToKnow

Tell us a bit about your role! Is there a “typical” day? I’m a partner in jump! and I head up our UK business. I’m ultimately responsible for the growth of the agency and the team, in our London office. One of the things I...

Posted by: Creativepool Editorial
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Industry

How to hire a great 3D visualiser

Regardless of what type of business you run, there has never been a greater need for top 3D artists. 3D models and renders are vital to an incredibly wide range of different business areas and without a 3D visualiser to lay the foundations for the...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance graphic designer Matt Powell

How did you get into the industry? Soon after finishing college I was lucky enough to be hired by one of the most successful UK ad agencies outside London. They had a great list of clients including Jaguar Land Rover and Hyundai. I worked alongside...

Posted by: Creativepool Editorial
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Industry

Waking up and shaking with Dawn Creative | #CompanySpotlight

A Manchester-based brand agency that “hates bad design,” Dawn Creative has been building, developing and amplifying brands for over 20 years now. This week, we’re talking to Creative Director and agency Founder David O’Hearns...

Posted by: Creativepool Editorial
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Features

Relearning creativity in the digital age

People often assume creativity is inherent and that you are ‘born creative’. However, Cavell Ord-Shrimpton, Head of the School of Design at Arden University would disagree. Touching on how the creative mind is built upon confidence,...

Posted by: Creativepool Editorial
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Inspiration

Bringing a dose of love to the exchange game | #BehindTheBrand

Last month, Chromatic Brands launched a new online marketplace brand, including name, brand strategy, brand identity and campaign. Created on the promise ‘The exchange you’ll love’ the Onro brand is brought to life using...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance motion graphics designer?

As creative filmmakers and video producers expand both their imaginations and their budgets for impressive technology and design, skilled motion graphics designers are essential. Motion graphics designers, sometimes just called motion designers,...

Posted by: Creativepool Editorial
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Leaders

Cooking up trouble with an agency born during COVID | #CompanySpotlight

One of the few agencies forged successfully amidst the fires of COVID, Trouble Maker is an end-to-end content, media and distribution agency with four founders that have experience with some of the biggest brands in the world. They came together to...

Posted by: Creativepool Editorial
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Industry

Make business green again - Going green without greenwashing

Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...

Posted by: Creativepool Editorial
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Inspiration

The beautiful growth of Fiora | #CompanySpotlight

Fiora, formerly known as Creation Media, is a creative digital marketing agency with offices in Bristol and London. The aim of the company, according to CEO and founder David Wenn, is to “deliver beautiful growth to all its clients by...

Posted by: Creativepool Editorial
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Workshop

The 5 best freelancing tools for creatives in 2023

Being a freelancer often means working alone and working alone means relying on your own wits and the right tools. For a creative freelancer, those tools will, of course, depend on the role you’ve built for yourself. You’ll rarely hear of...

Posted by: Benjamin Hiorns
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Workshop

Studying the quiet evolution of The Frameworks | #CompanySpotlight

For this week’s company spotlight, we focus on The Frameworks, an independent design consultancy and frequent Creativepool contributors. We caught up with James Trowman, Partner and General Manager, to discuss the origins, challenges and future...

Posted by: Creativepool Editorial
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Inspiration

Using goal-setting to get the right work

I don’t want to sound like a cliché here, but as we start a new year, it’s hard not to think about goal-setting. Of course, it’s important to set and review our business goals at various points in the year, but it feels kind of...

Posted by: Tony Clarkson
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Leaders

Designers can’t work alone - True creative power is collaborative

Most brands accept that creativity is a positive thing when it comes to promoting their business. But, too often, they focus only on visual design when developing their creative assets - and tend to view it as just pretty pictures. That narrow...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance fashion designer?

In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Daniel Collins and his rocket ship to creative glory

Daniel Collins is an award-winning content with other 7 years of experience in the industry. Currently Strategy Director at Rocket (specialist kids, youth and parent business) and Co-Founder of The Howl Creative (content creation for entertainment...

Posted by: Creativepool Editorial
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Workshop

A masterclass in storytelling

Our job as storytellers is to be a kind of digital alchemist. Clients come to us with rough ideas and briefs. Then after much studying, prodding and poking we finally craft a beautiful audiovisual experience. Within our motion department, we work...

Posted by: We Are Tilt
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Industry

2023 Resolutions: Top tips from entrepreneurs & agency leaders

People use a new year as a fresh start, evaluating the past year with introspection and making goals for a better year ahead. Work-related new year’s resolutions for freelancers and business owners are created in this process. While many...

Posted by: Creativepool Editorial
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Features

Global creative calendar: January 2023

In the months ahead, this global creative calendar will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining what's...

Posted by: The Darnell Works Agency
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Features

How to combat burnout during the busy festive season

While Christmas typically offers a brief break from work, whether that's a day off spent with family and friends or a much-needed vacation, the period leading up to the festive holiday can intensify burnout as workers juggle end-of-year...

Posted by: Creativepool Editorial

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