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Displaying 649 - 684 of 3363 results

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Industry

Fixing the Foodchain with Farmdrop and Hell Yeah! | #BehindTheIdea

Albeit a relatively small and young brand (it was founded in 2012, just 9 years ago), Farmdrop has a big pulsing heart that is driven by a desire for change and positive impact in the food industry. Committed to "fixing the foodchain", Farmdrop...

Posted by: Creativepool Editorial
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Leaders

The art of pitching in a pandemic

A year of remote working has forced many to re-channel their resources to the online environment - including the pitching progress. As pitching moved out of meeting rooms and into a virtual screen, agencies have found ways to perfect their approach...

Posted by: Creativepool Editorial
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Job Description: Design Director

A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...

Posted by: Creativepool
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Inspiration

The many faces of a Greek creative studio | #CompanySpotlight

When Dot Creative Studio was born in 2011, the business had to find its place in a market stippled with some sort of ignorance about the creative arts. But if you ever wondered about whether creativity does indeed thrive in restraints and challenges,...

Posted by: Creativepool Editorial
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Features

Spend more on booze | Why the secret to growth is in employee wellbeing

There is an ubiquitous misconception in the business world which I like to call The Myth of Endless Growth. It is by no means a fully fledged philosophical theory or something I should ever take the credit for, but it is real about any business; the...

Posted by: Antonino Lupo
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Features

Why you should stop accepting free pitches right now

Just the other day I saw a freelance job ad looking for a freelancer who would rewrite 10 articles of 3,000 words each… at the price of $25. $25, for about 30,000 words. It is over half of a medium-sized novel - which are usually paid by...

Posted by: Antonino Lupo
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Industry

The adorable little homemaker of Rothco and Woodie's - #BehindTheIdea

Who remembers the Acts of Homemaking campaign from Woodie's? It was one of the highlights of the 2020 Christmas ads, and a chance for Woodie's and Rothco to tell a lovely story about the kindness of a neighbourhood at Christmas time. Arguably, 2020...

Posted by: Creativepool Editorial
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Inspiration

Make what makes you smile - #MemberSpotlight

Richard Hill defines himself as a down-to-earth Creative Director, and we can definitely see where that sentiment comes from. As an extremely passionate creative professional, Richard can find inspiration wherever he goes, but makes it his own...

Posted by: Creativepool Editorial
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Workshop

Are you pricing your agency services the right way?

As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...

Posted by: Antonino Lupo
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Inspiration

The blissfully typographic work of a graphic designer - #MemberSpotlight

Coming from a background in typography, Iain Smith Dwight has an incredibly peculiar style that loves to blend type and illustrations in bold new ways. Iain graduated in Northampton with a degree in Graphic Communication and defines himself as a...

Posted by: Creativepool Editorial
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Inspiration

Step outside of the box - #MemberSpotlight

If there is one designer in this industry with which delicacy of style and quality of craft meet, that must be freelance graphic designer and surface pattern illustrator Camilla Blom. As one of our certified studiopro, Camilla is one of our Top 50...

Posted by: Creativepool Editorial
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Inspiration

Turn your work into a question mark - #MemberSpotlight

Your work has to be like a question mark. If there is one piece of insight you can gain from McCann Paris Associate Creative Director Joseph Dubruque, it is this one for sure. Joseph, who was chosen to judge the Covid-19 category for Annual 2021...

Posted by: Creativepool Editorial
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Leaders

What does the end of cookies mean for marketing data insights?

Cookies are crucial to understanding customer behaviour online, but in recent years, having to accept or reject cookies has become somewhat of a nuisance for the average online user. Also, one can argue they're not exactly the best for privacy. In a...

Posted by: Creativepool Editorial
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Industry

Word to the Winners of Annual 2020 - #AnnualSpotlight

To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...

Posted by: Antonino Lupo
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Leaders

"Traditional design can still have a real impact" - #JudgeSpotlight

With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...

Posted by: Creativepool Editorial
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Industry

The poetry behind the Fireflies spot by Creature London - #BehindTheIdea

Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...

Posted by: Creativepool Editorial
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Industry

Daniel Ricciardo takes an Emotive sip of wine for St Hugo - #BehindTheIdea

How do you pull off an iconic ad feel with limited time and an ambitious idea? The people at production company Anattic will know more about that after crafting the splendid spot with Daniel Ricciardo below. To kick off a collaboration between the...

Posted by: Creativepool Editorial
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Leaders

Why craft matters - With the ECD of Name & Name - #JudgeSpotlight

When entering a craft-focused category, how do you make your project shine? What are those truly amazing projects that catch the eye and leave a lasting impression on the industry? Ian Perkins is the Executive Creative Director at Name & Name, a...

Posted by: Creativepool Editorial
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Inspiration

Award-winning design all Round - #AnnualSpotlight

Freelance designer and illustrator James Round had never entered The Annual prior to 2020. The moment he did, he grabbed two Bronze prizes and was shortlisted for several others. He is now the #5 ranked Creative in the community, and for some really...

Posted by: Creativepool Editorial
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Inspiration

The very special place that is Taxi Studio - #AnnualSpotlight

As our 2020 People's Choice Independent Agency of the Year, Taxi Studio certainly isn't new to the Annual nor to winning prizes for award-winning work. Being our fourth ranked design agency on Creativepool, Taxi Studio's profile is an explosion of...

Posted by: Creativepool Editorial
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Industry

The Reverse Selfie of Dove and Ogilvy – #BehindTheIdea

Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...

Posted by: Creativepool Editorial
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial

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